According to Forbes, 80% of businesses fail within the first year and a half, so you want to do anything you can to prevent becoming another statistic. As a startup entering the often brutally competitive online marketplace, it’s imperative that you take advantage of every marketing opportunity available to you in order to get seen. Having a solid online marketing strategy laid out right from the outset is now essential, but it’s also important that your plan takes into account the various tools you’ll use to make your goals come to fruition. Here are five marketing tools our team uses, loves, and recommends to others whenever asked.
#1. Google Analytics
One of the most popular tools of all for webmasters and digital marketers, Google Analytics is also completely free. Given the wealth of data generated by online activities, it’s crucial that you are able to make sense of it in order to give your online marketing strategy a chance to adapt and evolve.
By integrating the Google Analytics code into your website—a process that only takes a matter of minutes—you’ll be able to start collecting invaluable insights about your visitors and the way they are using your website. Absolutely no business should be without Google Analytics.
Content marketing is one of the most important components of any digital marketing strategy since it helps you build your reputation and assist and inspire your target audience. However, it’s not always easy to come up with new ideas for content.
That’s why services like BuzzSumo exist—to give you insights into trending topics within certain subject ranges. Using this powerful research platform will help you better understand your competition and the needs and desires of your audience.
Studies have consistently shown that email remains the favorite medium of communication between businesses and consumers, not least since the ubiquity of mobile technology has enabled the latter to check their email very regularly. As such, most brands consider email to be a core part of their digital marketing strategies.
However, to conduct a serious email marketing campaign, you’ll need a platform that allows for bulk mailing and provides detailed analytics and other useful features. MailChimp is the world’s most popular, and it’s free for those with small mailing lists.
Of the tools in this list, Trello might not seem like an obvious addition to the digital marketer’s arsenal, and that’s perhaps because it isn’t specifically aimed towards marketers at all. However, this invaluable cloud-based utility is number one when it comes to project management and collaboration.
For example, you can share unpublished content on the platform to have others review it before it goes live. In other words, you can use Trello to share everything related to your marketing campaign with the rest of your team and any companies or freelancers you work with.
#5. Sprout Social
In addition to content and email marketing, social media is the other core pillar of modern digital marketing. Nonetheless, many startups fail to leverage social media to its fullest potential, often because they’re not committed enough, use the wrong platforms, or don’t know how to track the performance of their strategies.
Sprout Social helps to alleviate these common issues by providing a centralized social media marketing dashboard where you can manage your posts, track your replies, and collect valuable insights about what people are saying about your brand.
Of course, the above list is by no means complete, and there are countless other tools that can help you in your quest to become number one in your industry when it comes to online visibility. However, by starting with the above tools or, otherwise, a very similar set of utilities at your disposal, you’ll be better equipped to get your digital marketing strategy off to a great head start.
Originally published 11/03/16.