Are you posting content on your business’ Facebook page yet seeing little engagement? Do you sometimes feel like social media marketing is a waste of time and wonder if your time could be better spent elsewhere? Before you give up on social media outreach, it might be time to ask yourself if you are making critical Facebook marketing mistakes. You could be making crucial errors without knowing it, inadvertently negating all the hard work you thought would drive customers to your business. Review the following collection of Facebook mistakes to see if your social media marketing strategy needs a reboot.
Buying fake followers, fake likes, or adding fake comments is a big no-no in Facebook marketing. You will be spending money needlessly with no real reward. The whole point of building a following on Facebook is that you hope your followers will turn into customers. If your Facebook page is filled with fake content, your dreams of increased sales will never come true.
Too Much Text
Social media users don’t want to scroll through lengthy posts on your business’ Facebook page. Save those long posts for the company blog. Add images, videos, infographics, polls, and short, text-based posts to your page for maximum engagement. Your company’s Facebook page should be made for easy scrolling; anything that takes too long to consume will not encourage genuine likes and social shares.
Selling is for Suckers
If you think your Facebook page is the place to sell products or services to your followers, you are being sucked into one of the biggest social media marketing traps. Your audience doesn’t want to be sold to; they want to be engaged with and offered helpful content. Stick to content that your audience will want to share with their network, and your chances of building a large following on Facebook will greatly increase.
If a conversation only goes one way, is it truly a conversation? Facebook marketing is all about building relationships and having conversations with your audience. Respond to comments on your page (the sooner the better) and encourage feedback by asking questions or posting polls. Your audience wants to get to know your brand’s personality and feel like you’re a company with a conscience. If you’re not having conversations on your Facebook page, you might as well not even have one.
Posting Too Often
If your social media team is constantly updating your business’ Facebook page and overwhelming your followers, you are going to lose followers in a hurry. Your audience doesn’t want to be inundated with content each time they log into their account. If your business is posting too often, your followers are going to wonder why you’re not busy attending to your business instead of hanging out on social media. Stick to a posting schedule; your followers will appreciate it.
Mastering Facebook marketing takes time. If you focus on the needs of your audience instead of thinking of social media outreach as a selling tool, you will have a much better success rate. Grow your audience naturally, and your followers will begin to trust your brand. Will you be reviewing your Facebook marketing strategy with your team to ensure you are not making any of these critical social media mistakes?
Originally published 03/20/17.