Facebook is a very efficient platform when it comes to acquiring leads and customers, yet many B2B companies fail to get satisfactory results. With understanding, you can quickly grow your business using Facebook. Apply these tips, and you will see an increase in returns from marketing your company on Facebook.
Tip #1 – Start a Relevant Facebook Group
Facebook Groups are becoming the center of social media marketing activities. You may have noticed an increase in the number of new groups presented to you on your Facebook feed. That’s a sign that you may need to jump on this train right now.
To get started, go to facebook.com/groups and create a group. Then, invite your best prospects and existing clients. Once you’ve done that, all you need is to start engaging discussions.
The key lies in being helpful to your group members and providing an easy way for members to connect with each other. If you do this right, you will be seen as a leader within your business community.
Tip #2 – Put out useful, actionable content
Vague content that doesn’t offer any actionable steps doesn’t work on Facebook. For example, many B2B marketers post inspirational quotes by famous people. In this day and age, this strategy is not enough to attract or keep customers. There is a better way.
What you need is content that solves specific problems. You can share blog posts that deal with issues your customers face. If you have a white paper your audience will find useful, you can share that as well.
The important thing is for your readers to be able to take action after they’ve read your Facebook post. At the very least, your posts need to give your readers a single step that brings them closer to their goals. Also, pay attention to comments that readers leave on your posts. This will help you measure how well you’re addressing their needs. You will be rewarded with shares, likes, and more loyal customers.
Tip #3 – Use your research and experience to run Facebook ads
Facebook allows you to select specific demographics. Combine that with your market knowledge, and you end up with a tool that can multiply your business. The challenge is being patient as you build your understanding of your target market.
Create a profile of what your best clients and leads have in common. Write down what kind of content they respond to the most. Focus on what problems create the most pain. That’s the key to creating an effective Facebook ad campaign.
Make sure your Facebook ads address your audience’s most pressing needs. If you can do that, you will find it much easier to attract attention. Remember, the purpose of the ad is to capture attention. You can then turn the prospect into a customer once your ad has drawn them to your website.
These tips will help you create an effective Facebook ads strategy. As long as you put in the effort, this advice will work for you. Make up your mind to succeed, and start applying this stuff immediately. If you want to stay ahead of your competition, get moving right now.
Originally published 11/18/17.