Under-the-Radar Social Media Tools

Do you want to stand out from your competitors on social media? Are you committed to increased audience engagement rates but not quite sure how to turn up the dial on your social networking efforts? Thanks to entrepreneurs in the social space, there are now more social media marketing resources available than ever before. The only problem is discovering these new tools so that you can put them to work for your brand.

Check out the following collection of cool, under-the-radar social media marketing tools we are testing right now.

Video Covers for Facebook

Do you want more engagement on your brand’s Facebook page? Why not upgrade the look of your page with a video background? Thanks to Video Covers for Facebook, it is now super simple to add a video background to your business’ Facebook page. Choose from a myriad of options, add your text or logo, and upload your new creation in mere minutes. Say goodbye to dull backgrounds, and give your audience a little eye candy to enjoy while they’re surfing your brand’s Facebook page.


Cloud Campaign

Cloud Campaign makes it easy for businesses to share social media content on multiple platforms based on what is trending. Share engaging posts on Instagram, Facebook, LinkedIn, Twitter, and Google+ by activating triggers for specific types of content. Create your pipeline of content, add tags for events, and review social media analytics in real time to see how your social media marketing is performing. Once you discover the power of Cloud Campaign, you’ll wonder how you ever managed your social outreach without it.



If Instagram is part of your social networking strategy (and it should be), add LikelyAI to your list of must-use social media marketing tools. LikelyAI uses the power of artificial intelligence to help you decide which of your images have the best chance of being well received by your audience. Available for both iOS and Android users, LikelyAI helps users understand which of their images are likely to encourage comments and likes on Instagram, thereby making it easier to choose the right images for brand outreach. If you want to supercharge your Instagram marketing strategy this year, this is one helpful social media tool you ought to be investigating.


These are but a few of the tantalizing tools that today’s savvy digital marketers have at their disposal. Discovering new social media resources before your competitors might be just the recipe for success that you’ve been looking for. Check out these under-the-radar social media marketing tools for yourself to see which ones will cause your engagement rates to soar.

Sharing the content of others doesn’t have to leave you feeling like you’re sending your audience to outsiders. If you look at curated content from your audience’s perspective, you’ll realize that a little variety is a good thing. How will you incorporate more outside content into your content marketing strategy this year?


Originally published 09/19/17.