Use Influencers to Expand Your Reach

Once you start a new business, you will likely find it difficult to keep a steady flow of web traffic coming to your website. Business owners and marketers from all walks of life face this problem, and many of them give up before they reach success. If you want to get the most from your effort, using influencer marketing is one of the top ways to enhance your profit. You can reach out to people who already have significant audiences and offer value. In exchange for creating quality content, you can earn a link to your website. This process will not only generate tons of traffic, but it will also improve your search engine rank.

When your mission is to get influencers to publish your content, compiling a list of popular bloggers is a good place to start. You can use Google to locate a few of them, but you will also want to keep an eye out on social media. Rather than contacting every influencer you see, you want to maximize your efficiency. Ensuring that each potential blogger has enough traffic to justify the effort will take you far. Also, don’t forget to look at each blogger’s website to see if they have accepted guest posts in the past.

Feeling excited to take advantage of this strategy, people will often start pitching their offer right away, but that mistake will reduce their odds of success. Before you do anything else, it’s vital you take the time to earn trust and respect. To establish yourself as a valued member of the community, reply to other blog posts, respond to comments, and answer questions. Instead of rushing through the process, try to be as helpful as you can. If you stay on track, you will earn the respect of the community before you know it.

You will be ready to offer your guest post once you have built enough trust, and sending an email to the blogger and complimenting the content will get you moving down the right path. You will also need to mention why you feel as though the community will benefit from your post. If you have taken your time with each step, you will find bloggers who are willing to publish your content and link to your website in return. You can repeat the process as often as you like, and you will get impressive results.

When growing your business and expanding your reach are at the front of your mind, influencer marketing could be the solution you’ve been searching for. Providing value to the other subscribers before pitching your offer will significantly improve your odds of success. Depending on the size of the blog on which you submit your content, each link could earn you hundreds or thousands of targeted visitors. The most significant benefit, however, is the enhanced trust that you will gain in your industry for getting respected influencers to vouch for you. When you execute an influencer marketing plan the right way, your bottom line will benefit more than you once thought possible.


Originally published 06/02/17.