Your website is the hub for everything your company does online. As the place to find information about your company, browse products or services, or make a purchase, your website provides leads, customers, and clients with the resources they need. However, getting them to your site isn’t always easy.
As a business owner, you may struggle to bring new traffic to your website. When you’re not attracting attention from your leads or potential customers, you won’t be able to make the connections you need to land new sales. Without selling any products or services, your company can’t grow.
While there are a number of ways you can drive traffic to your website, they’re not always easy to do. If you don’t have the right strategies or you’re not implementing the right plans, you may find that you’re putting in a lot of work but not seeing very many returns. In order to boost your website traffic, you need to get smart.
Social media is one of the best tools for referring new traffic to your website. As a direct line of communication between you and your target audience, social media allows you to grab your audience’s attention and push them through to your site to view more content or explore a new piece. However, just any social media strategy won’t improve your traffic.
Let’s take a look at five different ways you can use your social media profiles to boost the number of visitors you’re getting on your website.
1. Connect with Influencers
When you’re sharing content on social media, it helps to have some help from trusted and respected audience members. These individuals, known as influencers, can help get your content in front of a larger, more trusting audience. Because your influencer’s followers trust and value the information they share, connecting with an influencer can help your content get more clicks.
Influencer marketing can be done in a number of ways. Sometimes brands luck out and an influencer will share a piece of content naturally. However, in most situations, the influencer needs a bit of incentive in order to share the piece. Because they know how valuable their online presence is, you may be looking at a fee to have that influencer share your content.
Think about what influencers may be interested in your content, but also who your target audience values. While increasing your traffic back to your website is important, you want to ensure you’re attracting the attention of individuals who may actually turn into customers. Don’t connect with just anyone with a large social media following. Instead, think strategically about the influencers you partner with.
2. Offer a Giveaway
There is no denying that people love free things. If you want to improve the amount of traffic going to your website, one of the best ways to attract the attention of your target audience is to offer them something for free. Not only will this get them listening, but it will also get them engaged.
Offering a giveaway at the end of a blog post or other piece of content can also help you improve the number of shares that post gets. When someone collects their free item, they’ll want to let their friends and family members know about it as well. This means they’ll be more likely to share your post on social media, improving your chances of attracting additional leads and customers.
You don’t need to get too fancy about your giveaway. While some companies give away free items or prizes, you can see results from giving away a printable, ebook, or another piece of content. Whatever you choose to hand out, just make sure you’re collecting information from your leads that you can use to continue to market to them.
3. Include a Click to Tweet in Your Posts
In order to improve your traffic through social platforms, you want to improve the number of shares you’re getting on social media. When you’re able to get your community engaging with your content, they can get their own friends, family, and followers talking about your company as well. However, in order to get the conversation started, you need to make it easy on your readers.
Our readers and website visitors are busy people. This means they don’t have time for extra steps or additional processes. While they may share your content if they find it extremely interesting, you still want to make it as easy as possible for them to do so. Including Click to Tweet links throughout your content is a great way to improve shares and…CLICK TO TWEET
The quotes that you decide to single out for your Click to Tweet sections is to look for phrases that can stand on their own. They need to be intriguing enough to attract attention and encourage the audience member to click through, but they shouldn’t be confusing or feel out of place. Choose sentence bits that share what the content is about, but also don’t need a lot of context to make sense.
4. Know Your Most Valuable Platform
Depending on your industry and target audience, you will likely have a social media platform that performs better than the others. While Facebook, Twitter, LinkedIn, and Instagram tend to be the four most popular, they may not be the biggest platform for you and your brand. When marketing on social media, you want to focus on what is best for you.
Knowing which platform is your most valuable can help you understand the best ways to connect with your target audience. If you understand where your audience is hanging out and what kinds of content they engage the most with, you can craft your social media strategy to appeal to their unique needs and preferences. When you create content that matches what they’re looking for, you can improve your shares, comments, and likes.
Take a look at the social media platforms that tend to get the most attention from your target audience. However, keep in mind that all engagements are not equal. While you may get a lot of likes on one platform, they may not be translating into traffic to your website. Instead, focus on the platform that gives you the most new website visitors.
5. Create a Conversation
Many companies fail at social media because they use their profiles as a way to only tweet out links to their website, products, or content. While social media can be a great place for sharing this information, it needs to be done in the right context. Without some idea of what your content is about, you’re not going to get anyone to click through.
When sharing links to your website on social media, you want to include them in a conversation as much as possible. Whether you start a conversation by encouraging your fans, friends, and followers to go to a blog post or view a piece of content or you post your link in response to another individual’s post, creating a conversation can help your links fit more naturally.
Try to show the value of each post you share on social media. When you’re able to include links to your content that speaks to a direct need your target audience has, you can improve your number of clicks and get more traffic to your website. By including links within conversations where they fit naturally, you can get more website visitors and improve your online authority.
Social media is a great way to boost your website traffic. However, if you want your social media fans and followers to click through to your website, you need to be strategic about the posts you’re creating. With these five tips, you can improve your social media strategy and get more traffic to your website.
Originally published 11/17/17.