Weekly Social Media Roundup: Dec 25, 2017

Weekly Social Media Roundup: Dec 25, 2017

How Brands Can Tackle Livestreaming Video Challenges

We're all live broadcasters now. With the advent of Twitter's Periscope, Instagram Stories, and Facebook Live, everyone can stream what they're doing—inane or otherwise—and beam it across their social networks. 

MarketingProfs - 12/21/2017 - Elizabeth Closmore

 

5 Instagram Marketing Strategies CMOs Need To Adapt In 2018

About a week ago I shared the Top 5 Instagram Automation Tools For Marketers. This go round it's about strategies when it comes to Instagram. 

Forbes - 12/21/2017 - Steve Olenski

 

10 Content Types That Will Boost Your Traffic

Need to attract new visitors and boost your organic and social media traffic? Below are 10 types of content that helped me do just that. Consider these content types next time you’re prioritizing what content to create. 

Search Engine Journal - 12/21/2017 - Alexandra Tachalova

 

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Here are 15 of the most intriguing as she shared them in 2017. 

Content Marketing Institute - 12/21/2017 - Ann Gynn

 

29 Experts on the Most Important 2018 Social Media Trends

The biggest social media trends of 2017 included video, influencer marketing, and bots. Now it’s time to get ready for ma2018, and clearly, those trends aren’t going away soon. The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a huge year. 

Search Engine Journal - 12/21/2017 - Danny Goodwin

 

Why Instagram Stories Should Be Part of Your 2018 Social Strategy

We wanted to create a space where social marketers can dig deeper into trending topics and learn a little more each week, so we decided to host a weekly Twitter chat. Last week at #SimplyChat, we discussed ways to integrate Instagram Stories into your strategy, how Stories can impact your overall Instagram strategy, what metrics to track, and ways to incorporate new Story features. 

Simply Measured - 12/20/2017 - Laurie Anne Nilo

 

How MoonPie Became The Unexpected Top Social Media Brand Of 2017

MoonPie is a fifth-generation, family-owned company that offers only one product: an eponymously named, marshmallow-centered, chocolate-covered pie made with graham crackers. 

Forbes - 12/20/2017 - Maseena Ziegler

 

How to Create a Social Media Calendar: A Template for Marketers

Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar. 

Social Media Examiner - 12/20/2017 by Sandra Clayton

 

Social Media Contests in 2018: Do They Still Work?

In the past, contests were a quick and insightful way to earn the attention of your audience in a saturated marketplace, appealing to their desire to get something for nothing. But the nature of the customer in 2017 has changed. This means your contests need to change too.

Sprout Social - 12/19/2017 - Rebekah Carter

 

A Complete Calendar of Hashtag Holidays for 2018

Whether you’re raising awareness for World Mental Health Day or celebrating your inner foodie with National French Fry Day, there’s a national holiday for you. Brands rely on hashtag holidays to get people to engage, share content, promote a cause or celebrate. 

Sprout Social - 12/19/2017 - Darryl Villacorta

 

Weekly Social Media Roundup: Dec 11, 2017

sx-blog-dec11.jpg
Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. One of the top strategies used by businesses looking to maximize their reach online is Social Media Optimization (SMO).
— Sprout Social - 12/7/2017 - Dominique Jackson
 
It’s a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content that will drive consumers to share it socially. What types of content should marketers invest in to drive social sharing? 
— Marketo - 12/5/2017 - Lisa Marcyes
 
The rising popularity of mobile browsing and interactions means that countless companies are looking for ways to improve the way they engage with customers on a mobile level. But, did you know that a smartphone strategy could help you with your in-house retail strategy too? 
— Sprout Social - 12/5/2017 - Rebekah Carter
 

Weekly Social Media Roundup: Dec 4, 2017

Weekly Social Media Roundup: Dec 4, 2017

Facebook expands its Marketplace section with housing rentals

Facebook today announced its expanding its Marketplace listings section to include “hundreds of thousands” of housing rentals in a move that seems clearly designed to take on Craigslist. While users before could post their own apartment listings to this section, Facebook says it’s now partnering with sources like Apartment List and Zumper to pull in listings. 

TechCrunch (November 9, 2017)

 

Introducing an Easier Way to Maximize Campaign Results

All businesses want to know that they are using their ad dollars most efficiently. That’s why today, we’re introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure optimal results. This tool will be rolling out to advertisers in the coming months. 

Facebook Business (November 8, 2017)

 

Instagram now lets some users view bookmarked posts on the web

Instagram introduced its bookmarking feature nearly a year ago, and now users can view those saved posts on their web browsers. This is separate from the archive feature, where users can remove their old posts from their permanent grid and keep them in a private, in-app folder. 

The Verge (November 7, 2017)

 

Instagram Pushes Influencers to Adopt Its New Format for Sponsored Posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers. The company first introduced the tool in June, then made it available to more accounts in August while also establishing a policy requiring that all branded content be published using the tool. 

TechCrunch (November 7, 2017)

 

Expanding Uploads from your Camera Roll

Starting today, you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends. Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share. 

Instagram Press (November 7, 2017)

 

Is Facebook Taking a Page from China’s Dominant Messaging Platform?

Facebook may be following in the footsteps of a China messaging service in an effort to become a major player in the mobile payment sector.
Matt Navarra, director of social media at The Next Web, last week tweeted a screencap of a “red envelope” peer-to-peer (P2P) payment service that the social media giant later acknowledged it was considering testing in the future. 

eMarketer (November 8, 2017)

 

Spiegel hopes to save Snapchat with an algorithmic feed

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to be easier for older people to use, and it’s using data to power an algorithmically sorted Stories feed instead of the strictly reverse-chronological one it uses now. 

TechCrunch (November 7, 2017)

 

Twitter’s $99 monthly subscription ad program launches into public beta

Twitter unveiled in its Q3 earnings report that it had been testing a new, self-serve advertising subscription aimed at small businesses. That service, known as Twitter Promote Mode, is officially launching today with the goal of letting small businesses and personal brands more easily run ad campaigns on Twitter’s platform by automating them, for the price of $99 per month. 

TechCrunch (November 8, 2017

 

Tweeting Made Easier

In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. 
Twitter Blog (November 7, 2017)
 

Facebook Messenger brings live chat and bots to websites

Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The announcement was made by Messenger head of product Stan Chudnovsky on stage at Web Summit in Lisbon, Portugal. 
Venture Beat (November 7, 2017)
 

Weekly Social Media Roundup: Nov 27, 201

Weekly Social Media Roundup: Nov 27, 201

1. Sales Navigator Lite for Gmail

When we released Sales Navigator for Gmail, one of the biggest requests we received was when we would make a free version available.
We heard your feedback, and today, are happy to share Sales Navigator Lite for Gmail, which lets you experience some of the great benefits of Sales Navigator right from your email inbox. The best part about Sales Navigator Lite for Gmail is that it’s absolutely free and doesn’t require a paid Sales Navigator subscription. LinkedIn Sales Blog (November 8, 2017)

2. Facebook expands its Marketplace section with housing rentals

Facebook today announced its expanding its Marketplace listings section to include “hundreds of thousands” of housing rentals in a move that seems clearly designed to take on Craigslist. While users before could post their own apartment listings to this section, Facebook says it’s now partnering with sources like Apartment List and Zumper to pull in listings. TechCrunch (November 9, 2017)

3. Introducing an Easier Way to Maximize Campaign Results

All businesses want to know that they are using their ad dollars most efficiently. That’s why today, we’re introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure optimal results. This tool will be rolling out to advertisers in the coming months. Facebook Business (November 8, 2017)

4. Instagram now lets some users view bookmarked posts on the web

Instagram introduced its bookmarking feature nearly a year ago, and now users can view those saved posts on their web browsers. This is separate from the archive feature, where users can remove their old posts from their permanent grid and keep them in a private, in-app folder. The Verge (November 7, 2017)

5. Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers.
The company first introduced the tool in June, then made it available to more accounts in August while also establishing a policy requiring that all branded content be published using the tool. TechCrunch (November 7, 2017)

6. Expanding Uploads from your Camera Roll

Starting today, you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.
Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share. Instagram Press (November 7, 2017)

7. Instant Articles Introduces “Monetization Tab”, With Simpler, One-Click Control for Turning on Recirculation Ads

Given the positive feedback and increased monetization seen from our testing of recirculation ads launched in June, we are now enabling publishers who currently use Facebook’s Audience Network to easily turn these ads on or off in the new monetization tab. Facebook Media (November 6, 2017)

8. Is Facebook Taking a Page from China’s Dominant Messaging Platform?

Facebook may be following in the footsteps of a China messaging service in an effort to become a major player in the mobile payment sector.
Matt Navarra, director of social media at The Next Web, last week tweeted a screencap of a “red envelope” peer-to-peer (P2P) payment service that the social media giant later acknowledged it was considering testing in the future. eMarketer (November 8, 2017)

9. Facebook introduces a Messenger plugin for business websites

Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. TechCrunch (November 7, 2017)

10. Spiegel hopes to save Snapchat with an algorithmic feed

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to be easier for older people to use, and it’s using data to power an algorithmically sorted Stories feed instead of the strictly reverse-chronological one it uses now. TechCrunch (November 7, 2017)

11. Snap lost nearly $40 million on unsold Spectacles

Snap Inc. had a pretty abysmal past few months, reporting today that its fiscal third quarter 2017 earnings came in under Wall Street expectations. The news sent its stock plummeting nearly 20 percent. Packaged in its statement was a tiny nugget of news regarding the company’s Spectacles, the camera-equipped sunglasses it sells both online and in pop-up vending machines around the world. Snap says it lost nearly $40 million on the device, “primarily related to excess inventory reserves and inventory purchase commitment cancellation charges.” The Verge (November 7, 2017)

12. Twitter’s $99 monthly subscription ad program launches into public beta

Twitter unveiled in its Q3 earnings report that it had been testing a new, self-serve advertising subscription aimed at small businesses. That service, known as Twitter Promote Mode, is officially launching today with the goal of letting small businesses and personal brands more easily run ad campaigns on Twitter’s platform by automating them, for the price of $99 per month. TechCrunch (November 8, 2017)

13. Looking After Number One-forty

One defining aspect of Twitter, starting way back when we were still Twttr, is 140-character Tweets. For some, the character constraint has been a fun challenge. It motivates people to be briefer and more creative with their words. We’ve even heard people say that it’s helped them improve their writing. For many people, though, the limitation can be an incredibly frustrating part of using Twitter. It forces them to hack their sentences, severely limits their ability to express their thoughts, and often leads people to abandon their Tweets. We love the brevity of Twitter, but we also want people to be able to easily share their thoughts. Medium (November 7, 2017)

14. Tweeting Made Easier

In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. Twitter Blog (November 7, 2017)

15. Facebook Messenger brings live chat and bots to websites

Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The announcement was made by Messenger head of product Stan Chudnovsky on stage at Web Summit in Lisbon, Portugal. Venture Beat (November 7, 2017)

Weekly Social Media Roundup: Nov 20, 2017

Weekly Social Media Roundup: Nov 20, 2017

1. Sales Navigator Lite for Gmail

When we released Sales Navigator for Gmail, one of the biggest requests we received was when we would make a free version available.
We heard your feedback, and today, are happy to share Sales Navigator Lite for Gmail, which lets you experience some of the great benefits of Sales Navigator right from your email inbox. The best part about Sales Navigator Lite for Gmail is that it’s absolutely free and doesn’t require a paid Sales Navigator subscription. LinkedIn Sales Blog (November 8, 2017)

2. Facebook expands its Marketplace section with housing rentals

Facebook today announced its expanding its Marketplace listings section to include “hundreds of thousands” of housing rentals in a move that seems clearly designed to take on Craigslist. While users before could post their own apartment listings to this section, Facebook says it’s now partnering with sources like Apartment List and Zumper to pull in listings. TechCrunch (November 9, 2017)

3. Introducing an Easier Way to Maximize Campaign Results

All businesses want to know that they are using their ad dollars most efficiently. That’s why today, we’re introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure optimal results. This tool will be rolling out to advertisers in the coming months. Facebook Business (November 8, 2017)

4. Instagram now lets some users view bookmarked posts on the web

Instagram introduced its bookmarking feature nearly a year ago, and now users can view those saved posts on their web browsers. This is separate from the archive feature, where users can remove their old posts from their permanent grid and keep them in a private, in-app folder. The Verge (November 7, 2017)

5. Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers.
The company first introduced the tool in June, then made it available to more accounts in August while also establishing a policy requiring that all branded content be published using the tool. TechCrunch (November 7, 2017)

6. Expanding Uploads from your Camera Roll

Starting today, you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.
Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share. Instagram Press (November 7, 2017)

7. Instant Articles Introduces “Monetization Tab”, With Simpler, One-Click Control for Turning on Recirculation Ads

Given the positive feedback and increased monetization seen from our testing of recirculation ads launched in June, we are now enabling publishers who currently use Facebook’s Audience Network to easily turn these ads on or off in the new monetization tab. Facebook Media (November 6, 2017)

8. Is Facebook Taking a Page from China’s Dominant Messaging Platform?

Facebook may be following in the footsteps of a China messaging service in an effort to become a major player in the mobile payment sector.
Matt Navarra, director of social media at The Next Web, last week tweeted a screencap of a “red envelope” peer-to-peer (P2P) payment service that the social media giant later acknowledged it was considering testing in the future. eMarketer (November 8, 2017)

9. Facebook introduces a Messenger plugin for business websites

Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. TechCrunch (November 7, 2017)

10. Spiegel hopes to save Snapchat with an algorithmic feed

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to be easier for older people to use, and it’s using data to power an algorithmically sorted Stories feed instead of the strictly reverse-chronological one it uses now. TechCrunch (November 7, 2017)

11. Snap lost nearly $40 million on unsold Spectacles

Snap Inc. had a pretty abysmal past few months, reporting today that its fiscal third quarter 2017 earnings came in under Wall Street expectations. The news sent its stock plummeting nearly 20 percent. Packaged in its statement was a tiny nugget of news regarding the company’s Spectacles, the camera-equipped sunglasses it sells both online and in pop-up vending machines around the world. Snap says it lost nearly $40 million on the device, “primarily related to excess inventory reserves and inventory purchase commitment cancellation charges.” The Verge (November 7, 2017)

12. Twitter’s $99 monthly subscription ad program launches into public beta

Twitter unveiled in its Q3 earnings report that it had been testing a new, self-serve advertising subscription aimed at small businesses. That service, known as Twitter Promote Mode, is officially launching today with the goal of letting small businesses and personal brands more easily run ad campaigns on Twitter’s platform by automating them, for the price of $99 per month. TechCrunch (November 8, 2017)

13. Looking After Number One-forty

One defining aspect of Twitter, starting way back when we were still Twttr, is 140-character Tweets. For some, the character constraint has been a fun challenge. It motivates people to be briefer and more creative with their words. We’ve even heard people say that it’s helped them improve their writing. For many people, though, the limitation can be an incredibly frustrating part of using Twitter. It forces them to hack their sentences, severely limits their ability to express their thoughts, and often leads people to abandon their Tweets. We love the brevity of Twitter, but we also want people to be able to easily share their thoughts. Medium (November 7, 2017)

14. Tweeting Made Easier

In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. Twitter Blog (November 7, 2017)

15. Facebook Messenger brings live chat and bots to websites

Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The announcement was made by Messenger head of product Stan Chudnovsky on stage at Web Summit in Lisbon, Portugal. Venture Beat (November 7, 2017)

Weekly Social Media Roundup: Nov 13, 2017

Weekly Social Media Roundup: Nov 13, 2017

1. Sales Navigator Lite for Gmail

When we released Sales Navigator for Gmail, one of the biggest requests we received was when we would make a free version available.
We heard your feedback, and today, are happy to share Sales Navigator Lite for Gmail, which lets you experience some of the great benefits of Sales Navigator right from your email inbox. The best part about Sales Navigator Lite for Gmail is that it’s absolutely free and doesn’t require a paid Sales Navigator subscription. LinkedIn Sales Blog (November 8, 2017)

2. Facebook expands its Marketplace section with housing rentals

Facebook today announced its expanding its Marketplace listings section to include “hundreds of thousands” of housing rentals in a move that seems clearly designed to take on Craigslist. While users before could post their own apartment listings to this section, Facebook says it’s now partnering with sources like Apartment List and Zumper to pull in listings. TechCrunch (November 9, 2017)

3. Introducing an Easier Way to Maximize Campaign Results

All businesses want to know that they are using their ad dollars most efficiently. That’s why today, we’re introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure optimal results. This tool will be rolling out to advertisers in the coming months. Facebook Business (November 8, 2017)

4. Instagram now lets some users view bookmarked posts on the web

Instagram introduced its bookmarking feature nearly a year ago, and now users can view those saved posts on their web browsers. This is separate from the archive feature, where users can remove their old posts from their permanent grid and keep them in a private, in-app folder. The Verge (November 7, 2017)

5. Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers.
The company first introduced the tool in June, then made it available to more accounts in August while also establishing a policy requiring that all branded content be published using the tool. TechCrunch (November 7, 2017)

6. Expanding Uploads from your Camera Roll

Starting today, you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.
Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share. Instagram Press (November 7, 2017)

7. Instant Articles Introduces “Monetization Tab”, With Simpler, One-Click Control for Turning on Recirculation Ads

Given the positive feedback and increased monetization seen from our testing of recirculation ads launched in June, we are now enabling publishers who currently use Facebook’s Audience Network to easily turn these ads on or off in the new monetization tab. Facebook Media (November 6, 2017)

8. Is Facebook Taking a Page from China’s Dominant Messaging Platform?

Facebook may be following in the footsteps of a China messaging service in an effort to become a major player in the mobile payment sector.
Matt Navarra, director of social media at The Next Web, last week tweeted a screencap of a “red envelope” peer-to-peer (P2P) payment service that the social media giant later acknowledged it was considering testing in the future. eMarketer (November 8, 2017)

9. Facebook introduces a Messenger plugin for business websites

Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. TechCrunch (November 7, 2017)

10. Spiegel hopes to save Snapchat with an algorithmic feed

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to be easier for older people to use, and it’s using data to power an algorithmically sorted Stories feed instead of the strictly reverse-chronological one it uses now. TechCrunch (November 7, 2017)

11. Snap lost nearly $40 million on unsold Spectacles

Snap Inc. had a pretty abysmal past few months, reporting today that its fiscal third quarter 2017 earnings came in under Wall Street expectations. The news sent its stock plummeting nearly 20 percent. Packaged in its statement was a tiny nugget of news regarding the company’s Spectacles, the camera-equipped sunglasses it sells both online and in pop-up vending machines around the world. Snap says it lost nearly $40 million on the device, “primarily related to excess inventory reserves and inventory purchase commitment cancellation charges.” The Verge (November 7, 2017)

12. Twitter’s $99 monthly subscription ad program launches into public beta

Twitter unveiled in its Q3 earnings report that it had been testing a new, self-serve advertising subscription aimed at small businesses. That service, known as Twitter Promote Mode, is officially launching today with the goal of letting small businesses and personal brands more easily run ad campaigns on Twitter’s platform by automating them, for the price of $99 per month. TechCrunch (November 8, 2017)

13. Looking After Number One-forty

One defining aspect of Twitter, starting way back when we were still Twttr, is 140-character Tweets. For some, the character constraint has been a fun challenge. It motivates people to be briefer and more creative with their words. We’ve even heard people say that it’s helped them improve their writing. For many people, though, the limitation can be an incredibly frustrating part of using Twitter. It forces them to hack their sentences, severely limits their ability to express their thoughts, and often leads people to abandon their Tweets. We love the brevity of Twitter, but we also want people to be able to easily share their thoughts. Medium (November 7, 2017)

14. Tweeting Made Easier

In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. Twitter Blog (November 7, 2017)

15. Facebook Messenger brings live chat and bots to websites

Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The announcement was made by Messenger head of product Stan Chudnovsky on stage at Web Summit in Lisbon, Portugal. Venture Beat (November 7, 2017)

Weekly Social Media Roundup: Nov 6, 2017

Weekly Social Media Roundup: Nov 6, 2017
 

Cheatsheet: What you need to know about influencer fraud

Influencer marketing fraud is a growing problem in an industry valued at over $1 billion. Influencers — essentially social media stars with large followings — are attractive to marketers for the notion they’re more “authentic” than regular ad buys. But some of that authenticity is fake, whether it’s using so-called Instagram pods, bots or buying followers, and many marketers are starting to question just what they’re really getting for their money. We break it down.
Digiday - 11/03/2017 - Shareen Pathak
 

10 Facebook Live Tips to Follow Before, During & After Your Broadcast

What better way to display your brand’s human side to your customers than to showing the people behind your company? The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world.
Sprout Social - 11/01/2017 - Rebekah Carter
 

YouTube Optimization: How to Score More Views & Subscribers

“Oh man, did you see that video? Let me pull it up for you.”
It only takes a few seconds of being online before you’re face-to-face with video content from YouTube. This rings true whether you’re scrolling through your Facebook feed or you’ve been sucked into a loop of trending viral videos.
Sprout Social - 10/31/2017 - Brent Barnhart
 

The 7 Ways Brands Use Social Listening

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions. As a result, many organizations are turning to social listening tools to make sense of the online conversation.

Convince & Convert - 10/30/2017 - Colin Zalewski

 

3 Simple Keys to a Successful Video Strategy

If you spend time and effort creating videos, you want to see a return on that investment. You want to grow your audience, increase engagement, and generate new business.
When done right, video can help you reach your goals.

Copyblogger - 10/30/2017 - Cheryl Tan

 

How to Create and Analyze Instagram Stories for Business Accounts

Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account.

Social Media Examiner - 10/30/2017 - Kristi Hines

 

Instagram Campaigns Failing? Learn From These Highly-Successful Brands

Companies around the world are beginning to discover something special about Instagram campaigns. They’re not just a visual way to capture your audience’s attention with filtered selfies and lunch photos. They’re a powerful method of igniting your brand. With about 800 million active users per month, Instagram is your door into a world of engagement, where visual content remains to be a pivotal part of the modern marketing strategy.

Sprout Social - 10/30/2017 - Rebekah Carter

 

Weekly Social Media Roundup: Oct 30, 2017

Weekly Social Media Roundup: Oct 30, 2017

Celebrate Halloween with SpookY Features from Facebook & Messenger

If you’re looking for fun and hair-raising ways to get into the Halloween spirit this year, look no further than Facebook and Messenger. Halloween is a top holiday that brings people together, with people celebrating by sharing photos and attending events on Facebook, sending photos to friends on Messenger, and talking about their costumes in Facebook posts. Today, we’re announcing dozens of Halloween-themed experiences on Facebook and Messenger.

Facebook Newsroom - 10/27/2017

 

Update on Our Advertising Transparency and Authenticity Efforts

When it comes to advertising on Facebook, people should be able to tell who the advertiser is and see the ads they’re running, especially for political ads.
That level of transparency is good for democracy and it’s good for the electoral process. Transparency helps everyone, especially political watchdog groups and reporters, keep advertisers accountable for who they say they are and what they say to different groups.

Facebook Newsroom - 10/27/2017 - Rob Goldman

 

Facebook Explore Feed: The Launch, the Test, and What Might Be

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked.
Some believe it signifies the end of organic brand content on Facebook. I have other opinions.
Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you…

Jon Loomer - 10/26/2017 - Jon Loomer

 

How to Transform Your Digital Marketing Strategy

The digital landscape is constantly changing. Think of new technologies that influence our digital experiences and communication tools that are enabling us to extend our messages to an expanding global audience. Digital channels connect our businesses with a more extensive customer base, enable us to nurture relationships with existing customers, and help us provide our customers with more valuable, targeted offerings.

Simply Measured - 10/25/2017 - Bryan Blackburn

 

The 3 Most Critical Social Marketing Concepts (And How to Use Them)

We’ve officially entered the era where being comfortable with being uncomfortable is a necessary trait for successful social marketers. The social and content landscape continues to progress quickly and increase in complexity, making it critical to hang onto the fundamentals of social media that have made it so successful, while adopting the newest tools and technologies along the way. 

Simply Measured - 10/25/2017 - Tanya (Gabrish) Cramp

 

7 Ways to Tap Into Your True Target Audience

Think fast: do you know who’s your target audience? Most marketers would love to respond with a resounding “Yes!” or “Of course!” Unfortunately, many brands struggle when it comes time to define exactly who they’re trying to reach. The result? A marketing strategy that’s all over the place and an audience that’s not exactly engaged. 

Sprout Social - 10/24/2017 - Brent Barnhart

 

14 Ways to Outsmart the Instagram Algorithm

If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop. 

Sprout Social - 10/23/2017 - Jenn Chen

 

Weekly Social Media Roundup: Oct 23, 2017

Weekly Social Media Roundup: Oct 23, 2017
 

Advertisers start placing paid media behind influencer content for lower CPMs

Advertisers are known to use social stars as creative agencies, where media buyers send those active social media users RFPs and briefs, then have these individuals promote the content on their own channels. Now, advertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond the individual’s social accounts. This turns to be a cheaper alternative to branded content purchased from major publishers, said agency executives. 

Digiday - 10/19/2017 - Yuyu Chen

 

‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement

While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts.

Digiday - 10/19/2017 - Bethany Biron

 

Influencers beat out brands as early adopters of Instagram polling

Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. Though fashion and beauty brands have been slow to adopt the new feature, influencers have been quick to experiment with it to better engage with their audiences.

Digiday - 10/18/2017 - Bethany Biron

 

Facebook Automation: What Your Brand Doesn’t Know

Juggling multiple social presences has become an expectation for modern brands. Facebook. Twitter. Instagram. The list goes on and on.
As a result, marketers are scrambling for shortcuts to streamline their social presences and save time in the process. Given the rapid rise of social media automation, more and more brands are experimenting with the idea of putting their social channels on autopilot.

Sprout Social - 10/18/2017 - Brent Barnhart

 

Organic Social Isn’t Dead, It’s Just Called Engagement

How many times have you heard a colleague, client or marketing talking head say it: “Organic social is dead.” Sure, social media channels are crowded and it can be increasingly difficult to break through the static and get your customers’ attention, even if you’ve acclimated to the platforms’ ever-changing algorithms. As your brand’s reach shrinks, you might find yourself agreeing with the pundits that there’s not much of a point to organic social.

Sprout Social - 10/17/2017 - Samantha Abernethy

 

How to Conquer Instagram Advertising Without Breaking the Bank

Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social will have something to say.

Sprout Social - 10/17/2017 - Alex York

Weekly Social Media Roundup: Oct 16, 2017

Weekly Social Media Roundup: Oct 16, 2017
 

Facebook looks to emerging markets for streaming rights to sports

Facebook isn’t ready to make a high-profile bid for major sports like basketball, football or soccer in established markets, but it’s eyeing up rights in emerging markets.
One interesting example is Facebook’s move trying to convince UEFA’s media bosses to let it live stream Champions League games in countries where they aren’t shown on TV. Both tournaments are not shown on TV in Africa or countries like India and Colombia. One big fly in the ointment: Facebook wants the rights for free under the idea that it would give the Champions League and Europa League tournaments tremendous reach outside of Europe. Needless to say, UEFA declined.

Digiday - 10/11/2017 - Seb Joseph

 

Reach vs Impressions: Know the Difference Between Your Engagement Terms

Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions.

Sprout Social - 10/11/2017 - Alex York

 

Why Instagram and Facebook cross-post case studies

Facebook and Instagram are pitching themselves to buyers as a cross-platform play, if their recent case studies are anything to go by. An increasing number of case studies on Instagram include numbers gleaned from Facebook campaigns.

Digiday - 10/10/2017 - Shareen Pathak

 

Instagram Influencer Marketing on a Smart Budget

So you hear that influencer marketing is a must but you don’t have $50,000 to pay a celebrity to post on Instagram. Lucky for you, there are many options out there for a company to integrate Instagram influencer marketing without blowing your entire year’s budget.

Sprout Social - 10/10/2017 - Jenn Chen

 

6 Common Content Curation Mistakes (and How to Correct Them)

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. In this post, I cover common mistakes people make in content curation and how to solve them.

Marketo - 10/09/2017 - Dennis Shiao

 

6 Tricks to Boost Your Share of Voice on Social Media

Is your brand seen as a leader in your industry? When people talk about the type of products you sell, does your company come up in the conversation? If the answer to either of those questions is no, then you might have issues with your brand’s share of voice.

Sprout Social - 10/09/2017 - Dominique Jackson

 

Weekly Social Media Roundup: Oct 9, 2017

 

Facebook’s recent controversies haven’t caused marketers to love it less

Addressing a room of marketing executives at ANA Masters of Marketing, Erik Geisler, director of U.S. agency for Facebook, said his company has been at the forefront of brand safety. “We are selective on content that can be monetized,” he said in an Oct. 4 panel called “Brands in Crisis.” “More third-party verification will come in 2018.”

Digiday - 10/06/2017 - Yuyu Chen

 

11 Tips & Tactics for Expert-Level Social Selling

Social media has provided brands and businesses with a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use social media to find and convert valuable leads.

Sprout Social - 10/05/2017 - Shane Barker

 

5 Tips to Prevent a Social Media Nightmare

There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is equally important to prevent one from happening. The best way to do this is to plan in advance. Having a strategy for both preventing a crisis and reducing the impact of one can significantly help.

Marketo - 10/04/2017 - Hannah Williams

 

7-Step Social Media Advertising Strategy to Better Performing Ads

You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it.

Sprout Social - 10/04/2017 - Alex York

 

Inside Birchbox’s 40-person social media war room

On September 14, Birchbox’s seventh anniversary, the beauty retailer and subscription company held its fourth annual Customer Appreciation Day, a tradition started in 2013 to drive brand awareness, traffic and sales. Forty team members from across departments were on deck in the first Birchbox social media “war room” to respond to commenters with personalized messages and offers.

Digiday - 10/02/2017 - Hilary Milnes

 

How to Use Facebook Carousel Ads to Dramatically Lower CPC

If you’re going to splash some cash on social ads, Facebook is the place to do it.
The power of the platform is well-documented, especially given that 93% of marketers are already on board with Facebook ads. Meanwhile, the ability to drill down and target hyper-specific audiences through display ads and Facebook remarketing is second-to-none versus other social networks.

Sprout Social - 10/02/2017 - Brent Barnhart

 

Weekly Social Media Roundup: Oct 2, 2017

 

Reese’s brings Pac-Man to Snapchat

Hershey-owned Reese’s Peanut Butter Cups is ramping up its marketing game before the holiday season. The brand lately introduced a Pac-Man themed game on Snapchat to reach young candy lovers who typically don’t use Facebook or watch TV.

Digiday - 09/28/2017 - Yuyu Chen

 

Facebook’s Algorithm: 3 Must-Know Changes

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger.

Marketo - 09/29/2017 - Charles Dearing

 

Turning off retargeting could hurt publishers and empower Google, Facebook

People being stalked around the internet with ads for the same pair of sneakers is one of the unfortunate side effects of digital advertising. But online ad campaigns still rely on retargeting because, well, it works.

Digiday - 09/27/2017 - Ross Benes

 

How to Easily Manage Multiple Social Media Accounts

How much time do you spend switching between social media tools in one day? Is it worth it to consolidate that time into an all-in-one solution?
There comes a time in every social media manager’s career where you get tired of jumping between tools. Maybe you’re now managing one company’s accounts on three different networks. Even your engineering team wanted their own social account under your brand name.

Sprout Social - 09/26/2017 - Jenn Chen

 

4 Steps for Creating a Social Media Calendar

If you’re not taking the time to plan your social media calendar in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers.

Sprout Social - 09/25/2017 - Dominique Jackson

 

Weekly Social Media Roundup: Sept 25, 2017

 

Influencer marketing is growing up with tighter contracts

Influencer marketing is moving from a sidelight to a major part of marketing strategies, leading to tighter expectations and contractual obligations that guarantee social stars’ rights and advertisers’ needs.

Digiday - 09/22/2017 - Yuyu Chen

 

Why CMOS Should Care More About Social Customer Service

When the pilot announced that we were number 19 in the queue for taking off from LaGuardia, I figured my odds for making my connecting flight in Dallas were about the same as my winning Powerball. Sure enough, an hour later the pilot confirmed a late arrival, spurring "WTF" groans from fellow passengers, who then went back to their inflight entertainment. But not me. I jumped on Twitter, shared the delay with @AmericanAir, and asked for their help. Less than 10 minutes later, I could depart from my uptight and locked position knowing I was safely booked on a later connecting flight.

AdAge - 09/20/2017 - Drew Neisser

 

Pinterest launches self-serve platform for Promoted Pin advertisers

Social networks like Instagram, Facebook and Snap have all developed self-serve platforms in some capacity for advertisers. Now, Pinterest has joined the crowd.

Digiday - 09/20/20178 - Yuyu Chen

 

What Is Social Listening & Why Is It Important?

By now businesses know social media isn’t just a broadcast platform. A successful strategy is built around reaching the right people at the best time with the most insightful content. In order to achieve this, you need to sharpen your social listening abilities in addition to your verbal communication skills.

Sprout Social - 09/20/2017 - Dominique Jackson

 

Cheatsheet: How the FTC is cracking down on deceptive influencer marketing

The U.S. Federal Trade Commission has noticed celebrities and social stars are weaving branded content into their personal accounts without explicit disclosure, and it has started taking violations of its Endorsement Guides more seriously.

Digiday - 09/19/2017 - Yuyu Chen

 

The 7 Undeniable Benefits of Social Media Monitoring for Brands

Your customers have a voice and more likely than not, they’re trying to communicate with you via social media. Handling all the individual messages across your social channels is a complex task that often requires help from social media monitoring tools.

Sprout Social - 09/17/2017 - Alex York

 

EHarmony has eyes for direct response on social

After years of resistance, eHarmony is ready to commit to social media. The brand is recruiting marketers to turn the medium, which it has previously used for brand building, into a direct-response channel.

Digiday - 09/18/2017 - Seb Joseph

 

Small brands are finding it harder to get verified on Instagram

To many brands, a verification badge on a social media platform represents that they are legitimate businesses. Out of all platforms, a verification badge on Instagram has become the most exclusive. Agency executives say Instagram is only becoming more secretive and selective.

Digiday - 09/18/2017 - Ilyse Liffreing

 

How to Get Verified on Twitter in 5 Simple Steps

One of the highest forms of social media currency is a verification logo on top networks like Instagram and Twitter. Though both are governed by separate social media entities, the parallels as far as successfully being verified are very similar.

Sprout Social - 09/18/2017 - Maddy Osman

 

Weekly Social Media Roundup: Sept 18, 2017

 

Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations

Facebook finally brought the long-awaited Canvas ad format to Instagram Stories on Tuesday, letting advertisers promote their products and services to 250 million Stories users with a carousel of images and text-based posts contained in a single ad.

Digiday - 09/14/2017 - Yuyu Chen

 

5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand

While Instagram might have felt like uncharted territory in the past, the platform represents major possibilities for marketers today.
The numbers don’t lie. According to recent Instagram statistics, brands are hopping on board en masse as the platform approaches 1 billion users.

Sprout Social - 09/13/2017 - Brent Barnhart

 

Now millennials are killing diamonds, so the industry is Instagramming

Pesky millennials have made swift work of everything from banks and cereal to golf and beer. Precious gemstones are next on the kill list — and the industry is fighting back by going, naturally, to Instagram.

Digiday - 09/13/2017 - Shareen Pathak

 

5 Important LinkedIn Updates for Marketing Professionals

LinkedIn, as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features.

Marketo - 09/13/2017 - Tristan Esposo

 

5 Ways to Improve Your CRM Strategy With Social Media

Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority for many.

Sprout Social - 09/12/2017 - Alex York

 

Driving Engagement with Content For Facebook

With an average of 1.32 billion daily active users, Facebook continues to be an effective social media channel for marketers. Despite the constant influx of new, trendy platforms, it continues to have the most engaged users with 70% of users logging on daily and 43% of those doing so several times a day. With that said, Facebook has long been an integral part of a business’s brand strategy for success. But why isn’t your Facebook content driving engagement? A lot of the time it can feel as though the content you’re creating is simply launched into a black hole and never interacted with.

CallRail - 09/11/2017 - Amber Guidry

 

How to Add Social Media Holidays to Your Marketing Mix

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation. This does not mean that we copy, but that we seek inspiration from those content creators who have done an excellent job. At Unmetric, we constantly measure and monitor our marketing efforts. We’ve found that we get a lot of engagement (and conversions) from our content on social media holidays, like this Mother’s Day article. So, how can you take advantage of social media holidays to increase engagement on your channels?

Marketo - 09/11/2017 - Lux Narayan

 

8 Ways to Engage College Students Through Social

Today’s students can turn to their smartphone or tablet and access a world of information in mere seconds. This is exemplified by the fact that 70% of college students are using social media during class time. Instead of fighting against these distractions, it’s time you start leveraging these tools in the classroom to increase engagement and prepare students for the real world.

Sprout Social - 09/11/2017 - Tiffany Salzman

 

28+ Powerful Facebook Stats Your Brand Can’t Ignore in 2017

What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing resources too. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform and analytics.

Sprout Social - 09/11/2017 - Maddy Osman

 

Weekly Social Media Roundup: Sept 11, 2017

 

The Lonely Marketer’s Guide to Building a Social Team

One of the best parts of working in social media is the “social” aspect of the job. You interact with a ton of fans and followers online and your colleagues/friends always want to know more about your daily activities.
If you’re a team of one, however, the warm and fuzzy feelings are often eclipsed by the weight of being the only person in the building that actually ‘gets’ what you do. There’s no one to nerd out on the latest platform trends with. No one to vent to. Most importantly, there’s nobody to bounce your latest GIF ideas off.

Sprout Social - 09/08/2017 - Rob McGee

 

How to Create an Instagram Marketing Strategy

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value.

Sprout Social - 09/07/2017 - Alicia Johnston

 

Surviving the Era of Consumer Call-Outs on Social

I don’t know if it was because I’d broken a sweat hustling to catch my flight only to discover it was delayed, or if it was the fact that after boarding said flight the attendant announced it’d be another sixty minutes… but I’d had enough.

Sprout Social - 09/06/2017 -Jillian Eyl

 

10 Insights Twitter Analytics Tools Should Reveal to Your Brand

By now, most brands use Twitter analytics tools of some sort. Whether it’s for analyzing Tweet performance, monitoring hashtags or other data, measuring your Twitter marketing efforts is a necessity.

Sprout Social - 09/06/2017 - Dominique Jackson

 

Musical.ly has lots of users, not much ad traction

With over 200 million registered users, Musical.ly, a lip-syncing app developed by Chinese entrepreneurs Alex Zhu and Luyu Yang in 2014, is catching on in America. Musical.ly is known to be focused on user growth at the moment, not monetization. But the platform is pitching some agencies in the U.S. three ad products.

Digiday - 09/05/2017 - Yuyu Chen

 

Always Up-to-Date Guide to Social Media Video Specs

Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes.

Sprout Social - 09/05/2017 - Alex York

 

Weekly Social Media Roundup: Sept 4, 2017

 

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

Marketo - 8/30/2017 - Liz Doerr

 

Ad buyers blast Facebook Audience Network for placing ads on Breitbart

The volatile political environment has led many programmatic buying platforms to shun Breitbart, but the Facebook Audience Network is still placing ads on the controversial publisher’s website.

Digiday - 8/29/2017 - Ross Benes

 

The Complete Guide to Video Content Marketing on Social

There’s a reason why you can’t escape video.
From brands creating eye-popping product promos on Instagram to your embarrassing friend live-streaming their ghost pepper challenge on Facebook, social users are totally surrounded by video content.
We’re obsessed with it too. Perhaps that’s why approximately 80% of all web traffic is projected to be video-based by 2021.

Sprout Social - 8/29/2017 - Brent Barnhart

 

Report: Retailers struggle to improve customer service on social platforms

As consumers increasingly turn to social platforms like Facebook and Instagram to shop, they expect to have customer service issues handled there, as well.

Digiday - 8/28/2017 - Bethany Biron

 

How to Conduct a Deep Facebook Analysis

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its incredibly insightful analytics suite. It’s important to be able to analyze customers and their behavior on a micro level due to Facebook’s ever-changing algorithm, and the implications for your content and business. If you refuse to adapt your approach based on these insights, you’re doomed to obscurity on the news feed.

Sprout Social - 8/28/2017 - Maddy Osman

 

Weekly Social Media Roundup: Aug 28, 2017

 

Facebook looks to emerging markets for streaming rights to sports

Facebook isn’t ready to make a high-profile bid for major sports like basketball, football or soccer in established markets, but it’s eyeing up rights in emerging markets.
One interesting example is Facebook’s move trying to convince UEFA’s media bosses to let it live stream Champions League games in countries where they aren’t shown on TV. Both tournaments are not shown on TV in Africa or countries like India and Colombia. One big fly in the ointment: Facebook wants the rights for free under the idea that it would give the Champions League and Europa League tournaments tremendous reach outside of Europe. Needless to say, UEFA declined.

Digiday - 10/11/2017 - Seb Joseph

 

Reach vs Impressions: Know the Difference Between Your Engagement Terms

Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions.

Sprout Social - 10/11/2017 - Alex York

 

Why Instagram and Facebook cross-post case studies

Facebook and Instagram are pitching themselves to buyers as a cross-platform play, if their recent case studies are anything to go by. An increasing number of case studies on Instagram include numbers gleaned from Facebook campaigns.

Digiday - 10/10/2017 - Shareen Pathak

 

Instagram Influencer Marketing on a Smart Budget

So you hear that influencer marketing is a must but you don’t have $50,000 to pay a celebrity to post on Instagram. Lucky for you, there are many options out there for a company to integrate Instagram influencer marketing without blowing your entire year’s budget.

Sprout Social - 10/10/2017 - Jenn Chen