For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’
Marketo - 8/30/2017 - Liz Doerr
The volatile political environment has led many programmatic buying platforms to shun Breitbart, but the Facebook Audience Network is still placing ads on the controversial publisher’s website.
Digiday - 8/29/2017 - Ross Benes
There’s a reason why you can’t escape video.
From brands creating eye-popping product promos on Instagram to your embarrassing friend live-streaming their ghost pepper challenge on Facebook, social users are totally surrounded by video content.
We’re obsessed with it too. Perhaps that’s why approximately 80% of all web traffic is projected to be video-based by 2021.
Sprout Social - 8/29/2017 - Brent Barnhart
As consumers increasingly turn to social platforms like Facebook and Instagram to shop, they expect to have customer service issues handled there, as well.
Digiday - 8/28/2017 - Bethany Biron
Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its incredibly insightful analytics suite. It’s important to be able to analyze customers and their behavior on a micro level due to Facebook’s ever-changing algorithm, and the implications for your content and business. If you refuse to adapt your approach based on these insights, you’re doomed to obscurity on the news feed.
Sprout Social - 8/28/2017 - Maddy Osman