Weekly Social Media Roundup: Sept 11, 2017

 

The Lonely Marketer’s Guide to Building a Social Team

One of the best parts of working in social media is the “social” aspect of the job. You interact with a ton of fans and followers online and your colleagues/friends always want to know more about your daily activities.
If you’re a team of one, however, the warm and fuzzy feelings are often eclipsed by the weight of being the only person in the building that actually ‘gets’ what you do. There’s no one to nerd out on the latest platform trends with. No one to vent to. Most importantly, there’s nobody to bounce your latest GIF ideas off.

Sprout Social - 09/08/2017 - Rob McGee

 

How to Create an Instagram Marketing Strategy

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value.

Sprout Social - 09/07/2017 - Alicia Johnston

 

Surviving the Era of Consumer Call-Outs on Social

I don’t know if it was because I’d broken a sweat hustling to catch my flight only to discover it was delayed, or if it was the fact that after boarding said flight the attendant announced it’d be another sixty minutes… but I’d had enough.

Sprout Social - 09/06/2017 -Jillian Eyl

 

10 Insights Twitter Analytics Tools Should Reveal to Your Brand

By now, most brands use Twitter analytics tools of some sort. Whether it’s for analyzing Tweet performance, monitoring hashtags or other data, measuring your Twitter marketing efforts is a necessity.

Sprout Social - 09/06/2017 - Dominique Jackson

 

Musical.ly has lots of users, not much ad traction

With over 200 million registered users, Musical.ly, a lip-syncing app developed by Chinese entrepreneurs Alex Zhu and Luyu Yang in 2014, is catching on in America. Musical.ly is known to be focused on user growth at the moment, not monetization. But the platform is pitching some agencies in the U.S. three ad products.

Digiday - 09/05/2017 - Yuyu Chen

 

Always Up-to-Date Guide to Social Media Video Specs

Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes.

Sprout Social - 09/05/2017 - Alex York