Advertisers are known to use social stars as creative agencies, where media buyers send those active social media users RFPs and briefs, then have these individuals promote the content on their own channels. Now, advertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond the individual’s social accounts. This turns to be a cheaper alternative to branded content purchased from major publishers, said agency executives.
Digiday - 10/19/2017 - Yuyu Chen
While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts.
Digiday - 10/19/2017 - Bethany Biron
Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. Though fashion and beauty brands have been slow to adopt the new feature, influencers have been quick to experiment with it to better engage with their audiences.
Digiday - 10/18/2017 - Bethany Biron
Facebook Automation: What Your Brand Doesn’t Know
Juggling multiple social presences has become an expectation for modern brands. Facebook. Twitter. Instagram. The list goes on and on.
As a result, marketers are scrambling for shortcuts to streamline their social presences and save time in the process. Given the rapid rise of social media automation, more and more brands are experimenting with the idea of putting their social channels on autopilot.
Sprout Social - 10/18/2017 - Brent Barnhart
How many times have you heard a colleague, client or marketing talking head say it: “Organic social is dead.” Sure, social media channels are crowded and it can be increasingly difficult to break through the static and get your customers’ attention, even if you’ve acclimated to the platforms’ ever-changing algorithms. As your brand’s reach shrinks, you might find yourself agreeing with the pundits that there’s not much of a point to organic social.
Sprout Social - 10/17/2017 - Samantha Abernethy
Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social will have something to say.
Sprout Social - 10/17/2017 - Alex York