Weekly Social Media Roundup: Oct 30, 2017

Weekly Social Media Roundup: Oct 30, 2017

Celebrate Halloween with SpookY Features from Facebook & Messenger

If you’re looking for fun and hair-raising ways to get into the Halloween spirit this year, look no further than Facebook and Messenger. Halloween is a top holiday that brings people together, with people celebrating by sharing photos and attending events on Facebook, sending photos to friends on Messenger, and talking about their costumes in Facebook posts. Today, we’re announcing dozens of Halloween-themed experiences on Facebook and Messenger.

Facebook Newsroom - 10/27/2017

 

Update on Our Advertising Transparency and Authenticity Efforts

When it comes to advertising on Facebook, people should be able to tell who the advertiser is and see the ads they’re running, especially for political ads.
That level of transparency is good for democracy and it’s good for the electoral process. Transparency helps everyone, especially political watchdog groups and reporters, keep advertisers accountable for who they say they are and what they say to different groups.

Facebook Newsroom - 10/27/2017 - Rob Goldman

 

Facebook Explore Feed: The Launch, the Test, and What Might Be

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked.
Some believe it signifies the end of organic brand content on Facebook. I have other opinions.
Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you…

Jon Loomer - 10/26/2017 - Jon Loomer

 

How to Transform Your Digital Marketing Strategy

The digital landscape is constantly changing. Think of new technologies that influence our digital experiences and communication tools that are enabling us to extend our messages to an expanding global audience. Digital channels connect our businesses with a more extensive customer base, enable us to nurture relationships with existing customers, and help us provide our customers with more valuable, targeted offerings.

Simply Measured - 10/25/2017 - Bryan Blackburn

 

The 3 Most Critical Social Marketing Concepts (And How to Use Them)

We’ve officially entered the era where being comfortable with being uncomfortable is a necessary trait for successful social marketers. The social and content landscape continues to progress quickly and increase in complexity, making it critical to hang onto the fundamentals of social media that have made it so successful, while adopting the newest tools and technologies along the way. 

Simply Measured - 10/25/2017 - Tanya (Gabrish) Cramp

 

7 Ways to Tap Into Your True Target Audience

Think fast: do you know who’s your target audience? Most marketers would love to respond with a resounding “Yes!” or “Of course!” Unfortunately, many brands struggle when it comes time to define exactly who they’re trying to reach. The result? A marketing strategy that’s all over the place and an audience that’s not exactly engaged. 

Sprout Social - 10/24/2017 - Brent Barnhart

 

14 Ways to Outsmart the Instagram Algorithm

If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop. 

Sprout Social - 10/23/2017 - Jenn Chen