Influencer marketing fraud is a growing problem in an industry valued at over $1 billion. Influencers — essentially social media stars with large followings — are attractive to marketers for the notion they’re more “authentic” than regular ad buys. But some of that authenticity is fake, whether it’s using so-called Instagram pods, bots or buying followers, and many marketers are starting to question just what they’re really getting for their money. We break it down.
Digiday - 11/03/2017 - Shareen Pathak
What better way to display your brand’s human side to your customers than to showing the people behind your company? The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world.
Sprout Social - 11/01/2017 - Rebekah Carter
YouTube Optimization: How to Score More Views & Subscribers
“Oh man, did you see that video? Let me pull it up for you.”
It only takes a few seconds of being online before you’re face-to-face with video content from YouTube. This rings true whether you’re scrolling through your Facebook feed or you’ve been sucked into a loop of trending viral videos.
Sprout Social - 10/31/2017 - Brent Barnhart
Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions. As a result, many organizations are turning to social listening tools to make sense of the online conversation.
Convince & Convert - 10/30/2017 - Colin Zalewski
If you spend time and effort creating videos, you want to see a return on that investment. You want to grow your audience, increase engagement, and generate new business.
When done right, video can help you reach your goals.
Copyblogger - 10/30/2017 - Cheryl Tan
Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account.
Social Media Examiner - 10/30/2017 - Kristi Hines
Companies around the world are beginning to discover something special about Instagram campaigns. They’re not just a visual way to capture your audience’s attention with filtered selfies and lunch photos. They’re a powerful method of igniting your brand. With about 800 million active users per month, Instagram is your door into a world of engagement, where visual content remains to be a pivotal part of the modern marketing strategy.
Sprout Social - 10/30/2017 - Rebekah Carter