Weekly Social Media Roundup

1. Sales Navigator Lite for Gmail

When we released Sales Navigator for Gmail, one of the biggest requests we received was when we would make a free version available.
We heard your feedback, and today, are happy to share Sales Navigator Lite for Gmail, which lets you experience some of the great benefits of Sales Navigator right from your email inbox. The best part about Sales Navigator Lite for Gmail is that it’s absolutely free and doesn’t require a paid Sales Navigator subscription. LinkedIn Sales Blog (November 8, 2017)

2. Facebook expands its Marketplace section with housing rentals

Facebook today announced its expanding its Marketplace listings section to include “hundreds of thousands” of housing rentals in a move that seems clearly designed to take on Craigslist. While users before could post their own apartment listings to this section, Facebook says it’s now partnering with sources like Apartment List and Zumper to pull in listings. TechCrunch (November 9, 2017)

3. Introducing an Easier Way to Maximize Campaign Results

All businesses want to know that they are using their ad dollars most efficiently. That’s why today, we’re introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure optimal results. This tool will be rolling out to advertisers in the coming months. 
Facebook Business (November 8, 2017)

4. Instagram now lets some users view bookmarked posts on the web

Instagram introduced its bookmarking feature nearly a year ago, and now users can view those saved posts on their web browsers. This is separate from the archive feature, where users can remove their old posts from their permanent grid and keep them in a private, in-app folder. The Verge (November 7, 2017)

5. Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers.
The company first introduced the tool in June, then made it available to more accounts in August while also establishing a policy requiring that all branded content be published using the tool. TechCrunch (November 7, 2017)

6. Expanding Uploads from your Camera Roll

Starting today, you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.
Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share. Instagram Press (November 7, 2017)

7. Instant Articles Introduces “Monetization Tab”, With Simpler, One-Click Control for Turning on Recirculation Ads

Given the positive feedback and increased monetization seen from our testing of recirculation ads launched in June, we are now enabling publishers who currently use Facebook’s Audience Network to easily turn these ads on or off in the new monetization tab. Facebook Media (November 6, 2017)

8. Is Facebook Taking a Page from China’s Dominant Messaging Platform?

Facebook may be following in the footsteps of a China messaging service in an effort to become a major player in the mobile payment sector.
Matt Navarra, director of social media at The Next Web, last week tweeted a screencap of a “red envelope” peer-to-peer (P2P) payment service that the social media giant later acknowledged it was considering testing in the future. eMarketer (November 8, 2017)

9. Facebook introduces a Messenger plugin for business websites

Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. TechCrunch (November 7, 2017)

10. Spiegel hopes to save Snapchat with an algorithmic feed

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to be easier for older people to use, and it’s using data to power an algorithmically sorted Stories feed instead of the strictly reverse-chronological one it uses now. TechCrunch (November 7, 2017)

11. Snap lost nearly $40 million on unsold Spectacles

Snap Inc. had a pretty abysmal past few months, reporting today that its fiscal third quarter 2017 earnings came in under Wall Street expectations. The news sent its stock plummeting nearly 20 percent. Packaged in its statement was a tiny nugget of news regarding the company’s Spectacles, the camera-equipped sunglasses it sells both online and in pop-up vending machines around the world. Snap says it lost nearly $40 million on the device, “primarily related to excess inventory reserves and inventory purchase commitment cancellation charges.” The Verge (November 7, 2017)

12. Twitter’s $99 monthly subscription ad program launches into public beta

Twitter unveiled in its Q3 earnings report that it had been testing a new, self-serve advertising subscription aimed at small businesses. That service, known as Twitter Promote Mode, is officially launching today with the goal of letting small businesses and personal brands more easily run ad campaigns on Twitter’s platform by automating them, for the price of $99 per month. TechCrunch (November 8, 2017)

13. Looking After Number One-forty

One defining aspect of Twitter, starting way back when we were still Twttr, is 140-character Tweets. For some, the character constraint has been a fun challenge. It motivates people to be briefer and more creative with their words. We’ve even heard people say that it’s helped them improve their writing. For many people, though, the limitation can be an incredibly frustrating part of using Twitter. It forces them to hack their sentences, severely limits their ability to express their thoughts, and often leads people to abandon their Tweets. We love the brevity of Twitter, but we also want people to be able to easily share their thoughts. Medium (November 7, 2017)

14. Tweeting Made Easier

In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. Twitter Blog (November 7, 2017)

15. Facebook Messenger brings live chat and bots to websites

Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The announcement was made by Messenger head of product Stan Chudnovsky on stage at Web Summit in Lisbon, Portugal. Venture Beat (November 7, 2017)
Dave Macdonald