Weekly Social Media Roundup: Dec 25, 2017

Weekly Social Media Roundup: Dec 25, 2017

How Brands Can Tackle Livestreaming Video Challenges

We're all live broadcasters now. With the advent of Twitter's Periscope, Instagram Stories, and Facebook Live, everyone can stream what they're doing—inane or otherwise—and beam it across their social networks. 

MarketingProfs - 12/21/2017 - Elizabeth Closmore

 

5 Instagram Marketing Strategies CMOs Need To Adapt In 2018

About a week ago I shared the Top 5 Instagram Automation Tools For Marketers. This go round it's about strategies when it comes to Instagram. 

Forbes - 12/21/2017 - Steve Olenski

 

10 Content Types That Will Boost Your Traffic

Need to attract new visitors and boost your organic and social media traffic? Below are 10 types of content that helped me do just that. Consider these content types next time you’re prioritizing what content to create. 

Search Engine Journal - 12/21/2017 - Alexandra Tachalova

 

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Here are 15 of the most intriguing as she shared them in 2017. 

Content Marketing Institute - 12/21/2017 - Ann Gynn

 

29 Experts on the Most Important 2018 Social Media Trends

The biggest social media trends of 2017 included video, influencer marketing, and bots. Now it’s time to get ready for ma2018, and clearly, those trends aren’t going away soon. The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a huge year. 

Search Engine Journal - 12/21/2017 - Danny Goodwin

 

Why Instagram Stories Should Be Part of Your 2018 Social Strategy

We wanted to create a space where social marketers can dig deeper into trending topics and learn a little more each week, so we decided to host a weekly Twitter chat. Last week at #SimplyChat, we discussed ways to integrate Instagram Stories into your strategy, how Stories can impact your overall Instagram strategy, what metrics to track, and ways to incorporate new Story features. 

Simply Measured - 12/20/2017 - Laurie Anne Nilo

 

How MoonPie Became The Unexpected Top Social Media Brand Of 2017

MoonPie is a fifth-generation, family-owned company that offers only one product: an eponymously named, marshmallow-centered, chocolate-covered pie made with graham crackers. 

Forbes - 12/20/2017 - Maseena Ziegler

 

How to Create a Social Media Calendar: A Template for Marketers

Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar. 

Social Media Examiner - 12/20/2017 by Sandra Clayton

 

Social Media Contests in 2018: Do They Still Work?

In the past, contests were a quick and insightful way to earn the attention of your audience in a saturated marketplace, appealing to their desire to get something for nothing. But the nature of the customer in 2017 has changed. This means your contests need to change too.

Sprout Social - 12/19/2017 - Rebekah Carter

 

A Complete Calendar of Hashtag Holidays for 2018

Whether you’re raising awareness for World Mental Health Day or celebrating your inner foodie with National French Fry Day, there’s a national holiday for you. Brands rely on hashtag holidays to get people to engage, share content, promote a cause or celebrate. 

Sprout Social - 12/19/2017 - Darryl Villacorta