Weekly Social Media Roundup: Dec 4, 2017

Weekly Social Media Roundup: Dec 4, 2017

Facebook expands its Marketplace section with housing rentals

Facebook today announced its expanding its Marketplace listings section to include “hundreds of thousands” of housing rentals in a move that seems clearly designed to take on Craigslist. While users before could post their own apartment listings to this section, Facebook says it’s now partnering with sources like Apartment List and Zumper to pull in listings. 

TechCrunch (November 9, 2017)

 

Introducing an Easier Way to Maximize Campaign Results

All businesses want to know that they are using their ad dollars most efficiently. That’s why today, we’re introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure optimal results. This tool will be rolling out to advertisers in the coming months. 

Facebook Business (November 8, 2017)

 

Instagram now lets some users view bookmarked posts on the web

Instagram introduced its bookmarking feature nearly a year ago, and now users can view those saved posts on their web browsers. This is separate from the archive feature, where users can remove their old posts from their permanent grid and keep them in a private, in-app folder. 

The Verge (November 7, 2017)

 

Instagram Pushes Influencers to Adopt Its New Format for Sponsored Posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers. The company first introduced the tool in June, then made it available to more accounts in August while also establishing a policy requiring that all branded content be published using the tool. 

TechCrunch (November 7, 2017)

 

Expanding Uploads from your Camera Roll

Starting today, you can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends. Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share. 

Instagram Press (November 7, 2017)

 

Is Facebook Taking a Page from China’s Dominant Messaging Platform?

Facebook may be following in the footsteps of a China messaging service in an effort to become a major player in the mobile payment sector.
Matt Navarra, director of social media at The Next Web, last week tweeted a screencap of a “red envelope” peer-to-peer (P2P) payment service that the social media giant later acknowledged it was considering testing in the future. 

eMarketer (November 8, 2017)

 

Spiegel hopes to save Snapchat with an algorithmic feed

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to be easier for older people to use, and it’s using data to power an algorithmically sorted Stories feed instead of the strictly reverse-chronological one it uses now. 

TechCrunch (November 7, 2017)

 

Twitter’s $99 monthly subscription ad program launches into public beta

Twitter unveiled in its Q3 earnings report that it had been testing a new, self-serve advertising subscription aimed at small businesses. That service, known as Twitter Promote Mode, is officially launching today with the goal of letting small businesses and personal brands more easily run ad campaigns on Twitter’s platform by automating them, for the price of $99 per month. 

TechCrunch (November 8, 2017

 

Tweeting Made Easier

In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue. 
Twitter Blog (November 7, 2017)
 

Facebook Messenger brings live chat and bots to websites

Facebook Messenger now has a plugin that lets visitors to a website engage in live chat with a human or bot without leaving that website. Called Customer Chat, the plugin is one in a series of major changes announced today as part of the release of version 2.2 of the Messenger Platform. The announcement was made by Messenger head of product Stan Chudnovsky on stage at Web Summit in Lisbon, Portugal. 
Venture Beat (November 7, 2017)