Weekly Social Media Roundup: Dec 11, 2017

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Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. One of the top strategies used by businesses looking to maximize their reach online is Social Media Optimization (SMO).
— Sprout Social - 12/7/2017 - Dominique Jackson
 
It’s a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content that will drive consumers to share it socially. What types of content should marketers invest in to drive social sharing? 
— Marketo - 12/5/2017 - Lisa Marcyes
 
The rising popularity of mobile browsing and interactions means that countless companies are looking for ways to improve the way they engage with customers on a mobile level. But, did you know that a smartphone strategy could help you with your in-house retail strategy too? 
— Sprout Social - 12/5/2017 - Rebekah Carter
 
Dave Macdonald