Weekly Social Media Roundup: Dec 18, 2017

Weekly Social Media Roundup: Dec 18, 2017

Customer Engagement: How Well Do You Know Your Audience?

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news.

Marketo -12/15/2017 - Hally Pinaud

 

How to use Facebook Custom Audiences with Call Insights

Pro Facebook marketers know that campaigns succeed or fail because of audience targeting. After all, advertising on any channel is all about hitting the right person with the right offer at the right time. Luckily, Facebook Custom Audiences help you define a clear audience for each of your Facebook ads, which ensures you aren’t wasting marketing budget, maximize your ad reach, and generate more conversions. 

CallRail - 12/14/2017 - Madelyn Newman

 

Facebook Details Its Plan to Test Pre-roll Video Ads and More Changes

Facebook will start testing ads before videos in January, the company said on Thursday.

AdAge - 12/14/2017 - Garett Sloan

 

Twitter Makes Tweetstorms Easier With 'threads'

Twitter has built a way for people to string tweets together in a sequence that many users would recognize as a "tweetstorm." Users writing tweets can now link messages, which Twitter for its part calls "threading," by clicking a plus sign that adds another post to the series. 

AdAge - 12/12/2017 - Garett Sloan

 

How to Use Twitter Automation Without Ruining Your Brand

Twitter is one of the most popular platforms for brands investing in social media. However, it’s also one of the toughest accounts to manage.

Sprout Social - 12/12/2017 - Rebekah Carter