How Do I Setup Targeting in Twitter Ads Editor

Twitter gives advertisers a very robust set of targeting options available in the Twitter Ads Editor. Please not that not all of the options listed below are available for all campaign types.

First, you have the option to use a custom audience. Custom audiences can be added from the Audience Manager located under the Tools tab. The Audience Manager gives you four options to build a list;

  1. Upload your own list (this is great if you have an existing customer list)
  2. Make a tag to collect website visitors
  3. Collect your mobile app users
  4. Build a flexible audience (this is a hybrid of the other options)
Twitter - Your Audience

The second targeting option allows you to define your audience manually by choosing demographics such;

  1. Gender
  2. Age
  3. Location (target people in a specific country, state, province, region, metro area, and/or postal code)
  4. Devices & Platforms
  5. Language (leave this section blank if you want to target any language)
Twitter - Demographic Targeting

The third option lets you further refine your audience by selecting additional demographics like;

  1. Behaviors (behaviors are supplied by Twitter partners and are based on actual online and offline behaviors and characteristics)
  2. Events (reach people interested in global or regional events)
  3. Interests (there are 25 different interests available to target)
  4. Keywords (enter or upload a list of keywords that will be used to target individuals who have used these keywords in searches or tweets)
  5. Follower-lookalikes (include a list of usernames, such as your main competitors, and advertise to their followers)
Twitter - Audience Targeting Features

The final option gives advertisers the opportunity to include their existing followers in the campaign or have them excluded.

Twitter - Additional Targeting Options


Originally published 01/22/18, updated 02/17/18.

How Do I Create a New Campaign in the Twitter Ads Editor

In your downloaded spreadsheet, each row represents a different campaign. Columns refer to your campaign setup, budgeting, and targeting parameters. By clicking on the header, you can see a description of what that column controls and how it should be formatted.

  • To create a new campaign, just copy and paste an existing campaign row.
  • To turn this row into a new campaign, change the campaign ID to “new C1”.
  • Enter your new campaign name in the proper column.
  • Ensure you have the correct funding source, then enter your campaign start date (end dates are optional).
  • Enter your campaign’s total budget.
  • Each campaign row serves as the first ad group for that campaign. Leave the ad group ID blank, so you can create a NEW ad group when uploading.
  • Enter your campaign objective from the drop-down menu.
  • Create a new ad group name and set your ad group start time (an ad group end time is optional).

Now you are ready to make your targeting and bidding selections.


Originally published 01/22/18, updated 03/22/18.

Can Campaigns Be Exported Using the Twitter Ads Editor?

Yes, like most advertising platforms Twitter makes it very easy to export all of your campaign data using the Ads Editor. We've listed the four easy steps to export your campaigns below.

  1. First, navigate to the Ads editor found in the “tools” drop-down. 
  2. Select the exact date range for the campaigns you want to export.

  3. Click the “export campaigns” button to download your spreadsheet.

  4. Open your downloaded spreadsheet to begin creating and editing campaigns.

Export Twitter Campaigns with Editor


Originally published 01/22/18, updated 03/22/18.

How Do I Attach a Website to a Snap?

Find something amazing online? Tap the 📎 to attach it to a Snap! When friends see your Snap, they can swipe up to view the website you attached — whether it’s a recipe, a vacation spot, or a crucial new Harry Potter quiz ⚡
Here’s how to attach a website using the Paperclip tool:

  1. Take a new Snap 📸
  2. Tap the 📎 button
  3. Choose a link! You can send a link you already copied to your clipboard, search the web for a new link, or choose one of the links you’ve sent in the past 🌐
  4. Tap ‘Attach to Snap’ if you want to share this link
  5. Send the Snap when it’s ready to go!


Originally published 01/22/18, updated 03/22/18.

How Do I Create an On-Demand Geofilter in Snapchat?

You can make your own Geofilters to show off your business or to celebrate a special event — anything from a wedding to your dog’s fourth birthday 🎉

This feature is only available in the USA, at the moment 🇺🇸 It might be expanding to other regions soon, though!

Here’s how to create an On-Demand Geofilter:

  1. Go to your camera screen, and tap the icon in the top-left to go to your profile
  2. Tap the ⚙️ button to go to your settings
  3. Tap ‘On-Demand Geofilters’
  4. Tap the button in the top right to create a new Geofilter
  5. Choose what your Geofilter is for
  6. Choose one of our templates to get started
  7. Edit your Geofilter 🎨 You can tap to edit the text that’s part of the template or drag it into the trash. You can even add your own text and stickers!
  8. Tap the ☑️ button when your Geofilter looks just right
  9. Name your Geofilter — we suggest something easy to recognize
  10. Schedule your Geofilter ⏰ Choose a start time and an end time — your Geofilter can last anywhere from an hour to weeks or more!
  11. Map out the area you want your Geofilter to cover 🗺️ Drag the points of your geofence to change its shape, and pinch your fingers in and out to change its size! Your Geofilter’s price will automatically update based on how big your Geofence is.
  12. Double-check all the info on your Geofilter order
  13. Tap ‘Submit’ to send your Geofilter our way for approval 🙌 We’ll notify you once it’s been approved — then, all you’ll need to do is confirm your payment!

Note: The price of your Geofilter is calculated based on how long it’ll last, how big it is, and how in-demand that location is at the moment 📈

Pro Tip 💡 You can also create more complex Geofilters from scratch in your favorite program and submit them on our Geofilters page — learn how here!

Important ⚠️ We can refund Geofilters purchased in your browser, but unfortunately can’t refund ones created and purchased in Snapchat. To learn more about how our refunds work, go here!


Originally published 01/22/18, updated 03/22/18.

What are Snapchat's Promotions Rules?

If you use any of Snap Inc.’s products or services as part of any promotion you are responsible for making sure your promotion complies with legal requirements.

As legal requirements vary from location to location, it's essential to work with a lawyer or other expert to make sure you don't violate applicable laws.

Here is the full list of Snap Inc.'s promotion rules.


  • Make it easy to get involved with clear and simple instructions; 
  • Provide official rules for your Promotion; 
  • Expressly state in your Promotion official rules that each entrant or participant completely releases Snap Inc. from all claims based on, related to, or arising from the Promotion;
  • Expressly state in your Promotion official rules, and make clear through the presentation of your Promotion, that your Promotion is in no way sponsored, endorsed, administered by, or associated with, Snap Inc.;
  • Follow all of our other community and usage guidelines, including Snap Inc.’s Terms of ServiceCommunity Guidelines, and Privacy Policy.


  • Use any of our products’ or services’ names, trademarks, logos or other intellectual property except as necessary to comply with these Promotions Rules 
  • Encourage illegal or illicit behavior 
  • Encourage spammy behavior, such as asking participants to send Snaps to friends 
  • Violate or encourage others to violate our Terms of ServiceCommunity Guidelines, or Privacy Policy.


Originally published 01/22/18, updated 03/22/18.

What is Snapchat Crowd Surf?

Snapchat “Crowd Surf” uses artificial intelligence machine learning technology to analyze when lots of people are all recording the same musical performance at the same time. It can then lace together the different angles while keeping the song playing smoothly so you can choose where to watch from and see more than 10 seconds of footage in a row. 

Want to see the action from another point of view, but don’t want to miss a beat? Don’t be afraid to Crowd Surf! No stage-jumping necessary 👨‍🎤👩‍🎤

Here’s how to Crowd Surf:

View one of Our Stories about a festival, sports event, or more 🎉

View a Snap with Crowd Surf enabled — it’ll have a   button in the bottom-right corner

Tap the  button to switch perspectives 👀

Keep tapping the button to change viewpoints — it’ll eventually go back to your original spot!

Note: You might not be able to Crowd Surf on every Our Story you watch. When you see the button, that’s your cue!


Originally published 01/22/18, updated 03/22/18.



What are Snapchat Sky Filters?

If the sky is in your Snap, you can swipe left to transform it with a Sky Filter 🌇 Available Sky Filters are regularly updated to keep things fresh, so you’ll always see something new! 

Please Note: We try our best to support Filters on as many devices as possible, but due to technical limitations Sky Filters are only available on select devices. 


Originally published 01/22/18, updated 03/22/18.