Can You Suggest Any Twitter Ads Editor Tips?

Add Keywords

Add keywords directly into the ads editor tool, separating each keyword by a semicolon. Copy keywords across as many campaigns as desired for faster keyword additions.

Three-minute Download Timeout

If your spreadsheet isn’t downloading after three minutes, try a smaller date range or use the filter to download only the campaigns you need to edit. Typically 200 campaigns or fewer work best.

Choose your targeting

Geography, gender, language, device type, interests, look-alikes, TV targeting, keywords, and tailored audiences are just some of the ways you can target your campaign. Download the targeting criteria syntax sheet from the Export tab header to access targeting IDs tailored to your ad account.

Make a template

Create a “new campaign” template with frequently used fields already built for your brand. You’ll be able to paste template campaigns into the Ads editor workbook with minimal editing.

End-of-campaign adjustments

Quickly adjust end dates or daily spends across campaigns to ensure your schedules and budgets are met and you’re optimizing each ad.

 

Originally published 01/22/18, updated 03/22/18.

Is There an Easier Way to Understand the Twitter Data Export?

Once you download your spreadsheet, you will see a lot of raw data that may be difficult to read. To make sense of the export, go to the “data” tab in Excel and click “PivotTable”. The PivotTable Builder will pop up to help you organize your data.

HERE’S HOW YOU DO IT:

  • In “row labels” drag and drop funding instrument name and campaign.

  • In “values” drag and drop spend, impressions, clicks, and engagements.

  • Change “summarize by” to “sum” so that the pivot shows sum of spend, sum of impressions, and sum of engagements.

  • Drag and drop engagement rate and CPE into the “values” field. Set your calculation to “average” so that your pivot shows average of engagement range and CPE.

  • Now, you’ll have a clear view of standard performance across each campaign. You can always add more field names to see additional metrics.

 

Originally published 01/22/18, updated 03/22/18.

How Do I View Ad Group Performance in the Twitter Ads Dashboard?

  • Once your campaigns are running, go to the campaigns view in your Twitter Ads dashboard.
  • Campaigns with ad groups will have a blue “ad groups” badge.

  • Select your campaign with ad groups.

  • From here you will be able to view the performance of your campaign’s ad groups.

  • Click on the “export” button to download and view ad group performance data specific to this campaign.

 

Originally published 01/22/18, updated 03/22/18.

How Do I Set up Multiple Ad Groups in Twitter Ads Editor?

With ad groups, you can better organize, optimize and measure the performance of your campaigns. Setting up multiple ad groups is easy and very similar to setting up an individual campaign.

  • Copy and paste the parent campaign row for multiple ad groups.

  • Keep the same campaign ID for all new ad group rows. This signifies that these ad groups are part of the same parent campaign.

  • Keep all your blue campaign-level parameters the same and scroll to the green ad group level.

  • Make all the new ad group IDs blank. When you import it back into our system, new ad group IDs will generate.

  • Enter your new ad group names.

  • Set the start dates for each new ad group (end dates are optional).

  • Enter new placement selections or leave them the same as the parent campaign.

  • Enter your new bids.

  • Now you are ready to set targeting parameters for each campaign.

  • Follow the same steps for creating a new campaign: Download the targeting criteria syntax sheet from Ads editor to find the targeting ID codes. Enter them as desired. Next, enter all your Tweet IDs. You can copy your tweet or card IDs from the creatives dropdown in the main ads dashboard.

  • Now you’re ready to import your new ad groups to Twitter Ads to set them live.

 

Originally published 01/22/18, updated 03/22/18.

How Do I Setup Targeting in Twitter Ads Editor

Twitter gives advertisers a very robust set of targeting options available in the Twitter Ads Editor. Please not that not all of the options listed below are available for all campaign types.

First, you have the option to use a custom audience. Custom audiences can be added from the Audience Manager located under the Tools tab. The Audience Manager gives you four options to build a list;

  1. Upload your own list (this is great if you have an existing customer list)
  2. Make a tag to collect website visitors
  3. Collect your mobile app users
  4. Build a flexible audience (this is a hybrid of the other options)
Twitter - Your Audience

The second targeting option allows you to define your audience manually by choosing demographics such;

  1. Gender
  2. Age
  3. Location (target people in a specific country, state, province, region, metro area, and/or postal code)
  4. Devices & Platforms
  5. Language (leave this section blank if you want to target any language)
Twitter - Demographic Targeting

The third option lets you further refine your audience by selecting additional demographics like;

  1. Behaviors (behaviors are supplied by Twitter partners and are based on actual online and offline behaviors and characteristics)
  2. Events (reach people interested in global or regional events)
  3. Interests (there are 25 different interests available to target)
  4. Keywords (enter or upload a list of keywords that will be used to target individuals who have used these keywords in searches or tweets)
  5. Follower-lookalikes (include a list of usernames, such as your main competitors, and advertise to their followers)
Twitter - Audience Targeting Features

The final option gives advertisers the opportunity to include their existing followers in the campaign or have them excluded.

Twitter - Additional Targeting Options

 

Originally published 01/22/18, updated 02/17/18.

How Do I Create a New Campaign in the Twitter Ads Editor

In your downloaded spreadsheet, each row represents a different campaign. Columns refer to your campaign setup, budgeting, and targeting parameters. By clicking on the header, you can see a description of what that column controls and how it should be formatted.

  • To create a new campaign, just copy and paste an existing campaign row.
  • To turn this row into a new campaign, change the campaign ID to “new C1”.
  • Enter your new campaign name in the proper column.
  • Ensure you have the correct funding source, then enter your campaign start date (end dates are optional).
  • Enter your campaign’s total budget.
  • Each campaign row serves as the first ad group for that campaign. Leave the ad group ID blank, so you can create a NEW ad group when uploading.
  • Enter your campaign objective from the drop-down menu.
  • Create a new ad group name and set your ad group start time (an ad group end time is optional).

Now you are ready to make your targeting and bidding selections.

 

Originally published 01/22/18, updated 03/22/18.

Can Campaigns Be Exported Using the Twitter Ads Editor?

Yes, like most advertising platforms Twitter makes it very easy to export all of your campaign data using the Ads Editor. We've listed the four easy steps to export your campaigns below.

  1. First, navigate to the Ads editor found in the “tools” drop-down. 
  2. Select the exact date range for the campaigns you want to export.

  3. Click the “export campaigns” button to download your spreadsheet.

  4. Open your downloaded spreadsheet to begin creating and editing campaigns.

Export Twitter Campaigns with Editor

 

Originally published 01/22/18, updated 03/22/18.

How Do I Attach a Website to a Snap?

Find something amazing online? Tap the 📎 to attach it to a Snap! When friends see your Snap, they can swipe up to view the website you attached — whether it’s a recipe, a vacation spot, or a crucial new Harry Potter quiz ⚡
  
Here’s how to attach a website using the Paperclip tool:

  1. Take a new Snap 📸
  2. Tap the 📎 button
  3. Choose a link! You can send a link you already copied to your clipboard, search the web for a new link, or choose one of the links you’ve sent in the past 🌐
  4. Tap ‘Attach to Snap’ if you want to share this link
  5. Send the Snap when it’s ready to go!

 

Originally published 01/22/18, updated 03/22/18.

How Do I Create an On-Demand Geofilter in Snapchat?

You can make your own Geofilters to show off your business or to celebrate a special event — anything from a wedding to your dog’s fourth birthday 🎉

This feature is only available in the USA, at the moment 🇺🇸 It might be expanding to other regions soon, though!

Here’s how to create an On-Demand Geofilter:

  1. Go to your camera screen, and tap the icon in the top-left to go to your profile
  2. Tap the ⚙️ button to go to your settings
  3. Tap ‘On-Demand Geofilters’
  4. Tap the button in the top right to create a new Geofilter
  5. Choose what your Geofilter is for
  6. Choose one of our templates to get started
  7. Edit your Geofilter 🎨 You can tap to edit the text that’s part of the template or drag it into the trash. You can even add your own text and stickers!
  8. Tap the ☑️ button when your Geofilter looks just right
  9. Name your Geofilter — we suggest something easy to recognize
  10. Schedule your Geofilter ⏰ Choose a start time and an end time — your Geofilter can last anywhere from an hour to weeks or more!
  11. Map out the area you want your Geofilter to cover 🗺️ Drag the points of your geofence to change its shape, and pinch your fingers in and out to change its size! Your Geofilter’s price will automatically update based on how big your Geofence is.
  12. Double-check all the info on your Geofilter order
  13. Tap ‘Submit’ to send your Geofilter our way for approval 🙌 We’ll notify you once it’s been approved — then, all you’ll need to do is confirm your payment!

Note: The price of your Geofilter is calculated based on how long it’ll last, how big it is, and how in-demand that location is at the moment 📈

Pro Tip 💡 You can also create more complex Geofilters from scratch in your favorite program and submit them on our Geofilters page — learn how here!

Important ⚠️ We can refund Geofilters purchased in your browser, but unfortunately can’t refund ones created and purchased in Snapchat. To learn more about how our refunds work, go here!

 

Originally published 01/22/18, updated 03/22/18.

What are Snapchat's Promotions Rules?

If you use any of Snap Inc.’s products or services as part of any promotion you are responsible for making sure your promotion complies with legal requirements.

As legal requirements vary from location to location, it's essential to work with a lawyer or other expert to make sure you don't violate applicable laws.

Here is the full list of Snap Inc.'s promotion rules.

Do:

  • Make it easy to get involved with clear and simple instructions; 
  • Provide official rules for your Promotion; 
  • Expressly state in your Promotion official rules that each entrant or participant completely releases Snap Inc. from all claims based on, related to, or arising from the Promotion;
  • Expressly state in your Promotion official rules, and make clear through the presentation of your Promotion, that your Promotion is in no way sponsored, endorsed, administered by, or associated with, Snap Inc.;
  • Follow all of our other community and usage guidelines, including Snap Inc.’s Terms of ServiceCommunity Guidelines, and Privacy Policy.

Don't:

  • Use any of our products’ or services’ names, trademarks, logos or other intellectual property except as necessary to comply with these Promotions Rules 
  • Encourage illegal or illicit behavior 
  • Encourage spammy behavior, such as asking participants to send Snaps to friends 
  • Violate or encourage others to violate our Terms of ServiceCommunity Guidelines, or Privacy Policy.

 

Originally published 01/22/18, updated 03/22/18.

What is Snapchat Crowd Surf?

Snapchat “Crowd Surf” uses artificial intelligence machine learning technology to analyze when lots of people are all recording the same musical performance at the same time. It can then lace together the different angles while keeping the song playing smoothly so you can choose where to watch from and see more than 10 seconds of footage in a row. 

Want to see the action from another point of view, but don’t want to miss a beat? Don’t be afraid to Crowd Surf! No stage-jumping necessary 👨‍🎤👩‍🎤

Here’s how to Crowd Surf:

View one of Our Stories about a festival, sports event, or more 🎉

View a Snap with Crowd Surf enabled — it’ll have a   button in the bottom-right corner

Tap the  button to switch perspectives 👀

Keep tapping the button to change viewpoints — it’ll eventually go back to your original spot!

Note: You might not be able to Crowd Surf on every Our Story you watch. When you see the button, that’s your cue!

 

Originally published 01/22/18, updated 03/22/18.

 

 

What are Snapchat Sky Filters?

If the sky is in your Snap, you can swipe left to transform it with a Sky Filter 🌇 Available Sky Filters are regularly updated to keep things fresh, so you’ll always see something new! 

Please Note: We try our best to support Filters on as many devices as possible, but due to technical limitations Sky Filters are only available on select devices. 

 

Originally published 01/22/18, updated 03/22/18.

What are Snapchat Context Cards?

See a Snap from somewhere cool? 🕵️ Swipe up on any Snap that says “more” to view Context Cards! They can help you learn more about a place, or plan your next visit.

Context Cards can feature things like:

📝 Reviews from critics and customers
🗺️ Directions to the venue
🕑 Hours of operation
📞 Phone numbers to contact
🚕 Rides from ride-sharing services
🍽️ Reservations at restaurants
🌐 Websites for more information
👻 More Snaps from around that area
 

 
When you submit a Snap to Our Story, it can also show up on a Context Card of the location you’re submitting from! If you’d like to report a Snap you saw in Context Cards, go here for more information. 

Note: Context Cards are only available in specific countries right now 🌏 If they aren’t in your region at the moment, they hopefully will be soon!

 

Originally published 01/22/18, updated 03/22/18.

What are Snapchat Multi Snaps?

Need more than 10 seconds to capture the moment? No problem! You can take multiple Snaps in a row and pick and choose which ones to send 🎞️

Here’s how:

On the Camera screen, press and hold the capture button to record a video
Keep holding the capture button even after the timer runs out — it’ll automatically start recording another Snap!
When you’re done, your Snaps will appear on the bottom of the screen — keep the ones you want, and drag any you don’t into the trash 🚮
Edit your Snap like usual! Any effect you add will be applied to every Snap at the same time 🎨

Some other key facts about Multi Snaps 🔑

You can find Multi Snaps in your Memories under the ‘Snaps’ and ‘All’ tabs
You can’t separate a single Snap from a Multi Snap
If you save a Multi Snap to your Camera Roll, it’ll save as a single seamless video ▶️
If you end up having trouble sending a Multi Snap to My Story, you can always find your Snaps on your Stories screen and try resending each one individually
Multi Snaps can’t be looped, reversed, or include 3D stickers at the moment 😬

 

Originally published 01/22/18, updated 03/22/18.

What are Snapchat World Lenses?

Add captions, color, characters, and even your 3D Bitmoji to the world around you with World Lenses 🌈 Using them is super easy — and super fun!

How to use the World Lenses:

  1. Open Snapchat to the camera screen.
  2. Use the rear-facing camera — tap the 🔁 button in the top right of the screen if you’re in selfie mode!
  3. Tap on any surface 👆
  4. A selection of different Lenses should appear at the bottom of the screen. Just swipe over to the World Lens you want to use!
  5. Tap it to switch between different options (like different captions or Bitmoji poses). You can also drag it to move it around or pinch your fingers in and out to change its size! 

Note: At the moment, Text Lenses are only available in a few specific places. They should be expanding other other areas soon, though! 🌏 

 

Originally published 01/22/18, updated 03/22/18.

What is Snap Map Location Sharing?

If you and a friend have both added one another on Snapchat, you can choose to share your locations with each other on Snap Map 🗺️ 

Your location on Snap Map only updates when you have Snapchat open — so you don’t have to worry about your location being updated in the background or anything 📵 

Location Sharing Options Include:

  • Only Me (Ghost Mode): Your location won’t be visible to anyone else on the Map! You can turn Ghost Mode on and off, or set a timer if you only want to be on the down low for a little while.
  • Select Friends…: Choose specific friends to share your location with! Friends you select aren’t notified when you choose them. If a friend isn’t appearing in this list, it could be because they haven’t added you as a friend on Snapchat.
  • My Friends: Your location will be shared with all of your friends — including friends you add in the future! This option doesn’t include people who’ve added you as a friend, but who you haven’t added back. If you choose this option, we’ll check in from time to time to make sure you still want to share your location with all of your friends.

To edit your location settings, just tap the ⚙️ button in the top-right corner of the Map screen! You can change who can see your location, or you can hide your location altogether by going into Ghost Mode 🙈

 

Originally published 01/22/18, updated 03/22/18.

What Are the Basics of Snapchat?

Set Up Your Account

Let’s get you all set up

  1. Download the Snapchat app for iOS or Android
  2. Open Snapchat, tap ‘Sign Up,’ and fill out your account info 
  3. Create a username. Usernames can’t be changed, so please choose wisely!
  4. Choose a secure password that’ll be easy to remember. Create one over 10 characters long to make it extra strong
  5. Enter a valid email address
  6. Enter your phone number and verify it. This is optional, but if you ever get locked out of your account for any reason, we’ll now be able to send you a password reset link over SMS! 
  7. Find your friends. Allow access to your contacts to easily get in touch with all your friends on Snapchat!
  8. Snapchat should walk you through the rest!

Capture a Snap

Capturing Photo and Video Snaps

Tap the camera button to take a photo Snap. Press and hold the button record a video Snap!

Tap this to switch between the selfie and rear-facing cameras. You can also double-tap the screen the switch cameras, too!

Tap this to enable or disable flash!

Capturing Multi Snaps

Need more than 10 seconds to capture the moment? You can take multiple Snaps in a row and choose which ones to send!

To take a Multi Snap…

  1. Press and hold the button on the Camera screen
  2. Keep holding the button even after the time runs out — it’ll automatically start recording another Snap!
  3. When you’re done, your Snaps will appear at the bottom of the screen. Keep the ones you want, and drag any you don’t like into the trash
  4. Edit your Snap like usual! Any effect you add will be applied to every Snap at the same time

Some other key facts about Multi Snaps

  1. You can find Multi Snaps in your Memories under the ‘Snaps’ and ‘All’ tabs
  2. You can’t separate a single Snap from a Multi Snap
  3. If you save a Multi Snap to your Camera Roll, it’ll save as a single seamless video
  4. If you end up having trouble sending a Multi Snap to My Story, you can always find your Snaps on your Stories screen and try resending each one individually
  5. Multi Snaps can’t be looped, reversed, or include 3D stickers at the moment 

Send a Snap

After you create a Snap, there are tons of things you can do with it! You can send it to a friend or two, send it a Group, add it to your Story, or share it with the world on Our Story!

To send a Snap…

  1. Create a Snap like usual 
  2. On the ‘Send To’ screen, select the friends and Stories you want to send the Snap to 
  3. Tap the button to send your Snap!
  4. Snaps you share on Our Story can show up all around Snapchat — in Discover, Search, and even on the Snap Map!

 

Originally published 01/22/18, updated 03/22/18.