Twitter Marketing

Can You Suggest Any Twitter Ads Editor Tips?

Add Keywords

Add keywords directly into the ads editor tool, separating each keyword by a semicolon. Copy keywords across as many campaigns as desired for faster keyword additions.

Three-minute Download Timeout

If your spreadsheet isn’t downloading after three minutes, try a smaller date range or use the filter to download only the campaigns you need to edit. Typically 200 campaigns or fewer work best.

Choose your targeting

Geography, gender, language, device type, interests, look-alikes, TV targeting, keywords, and tailored audiences are just some of the ways you can target your campaign. Download the targeting criteria syntax sheet from the Export tab header to access targeting IDs tailored to your ad account.

Make a template

Create a “new campaign” template with frequently used fields already built for your brand. You’ll be able to paste template campaigns into the Ads editor workbook with minimal editing.

End-of-campaign adjustments

Quickly adjust end dates or daily spends across campaigns to ensure your schedules and budgets are met and you’re optimizing each ad.

 

Originally published 01/22/18, updated 03/22/18.

Is There an Easier Way to Understand the Twitter Data Export?

Once you download your spreadsheet, you will see a lot of raw data that may be difficult to read. To make sense of the export, go to the “data” tab in Excel and click “PivotTable”. The PivotTable Builder will pop up to help you organize your data.

HERE’S HOW YOU DO IT:

  • In “row labels” drag and drop funding instrument name and campaign.

  • In “values” drag and drop spend, impressions, clicks, and engagements.

  • Change “summarize by” to “sum” so that the pivot shows sum of spend, sum of impressions, and sum of engagements.

  • Drag and drop engagement rate and CPE into the “values” field. Set your calculation to “average” so that your pivot shows average of engagement range and CPE.

  • Now, you’ll have a clear view of standard performance across each campaign. You can always add more field names to see additional metrics.

 

Originally published 01/22/18, updated 03/22/18.

How Do I View Ad Group Performance in the Twitter Ads Dashboard?

  • Once your campaigns are running, go to the campaigns view in your Twitter Ads dashboard.
  • Campaigns with ad groups will have a blue “ad groups” badge.

  • Select your campaign with ad groups.

  • From here you will be able to view the performance of your campaign’s ad groups.

  • Click on the “export” button to download and view ad group performance data specific to this campaign.

 

Originally published 01/22/18, updated 03/22/18.

How Do I Set up Multiple Ad Groups in Twitter Ads Editor?

With ad groups, you can better organize, optimize and measure the performance of your campaigns. Setting up multiple ad groups is easy and very similar to setting up an individual campaign.

  • Copy and paste the parent campaign row for multiple ad groups.

  • Keep the same campaign ID for all new ad group rows. This signifies that these ad groups are part of the same parent campaign.

  • Keep all your blue campaign-level parameters the same and scroll to the green ad group level.

  • Make all the new ad group IDs blank. When you import it back into our system, new ad group IDs will generate.

  • Enter your new ad group names.

  • Set the start dates for each new ad group (end dates are optional).

  • Enter new placement selections or leave them the same as the parent campaign.

  • Enter your new bids.

  • Now you are ready to set targeting parameters for each campaign.

  • Follow the same steps for creating a new campaign: Download the targeting criteria syntax sheet from Ads editor to find the targeting ID codes. Enter them as desired. Next, enter all your Tweet IDs. You can copy your tweet or card IDs from the creatives dropdown in the main ads dashboard.

  • Now you’re ready to import your new ad groups to Twitter Ads to set them live.

 

Originally published 01/22/18, updated 03/22/18.

How Do I Setup Targeting in Twitter Ads Editor

Twitter gives advertisers a very robust set of targeting options available in the Twitter Ads Editor. Please not that not all of the options listed below are available for all campaign types.

First, you have the option to use a custom audience. Custom audiences can be added from the Audience Manager located under the Tools tab. The Audience Manager gives you four options to build a list;

  1. Upload your own list (this is great if you have an existing customer list)
  2. Make a tag to collect website visitors
  3. Collect your mobile app users
  4. Build a flexible audience (this is a hybrid of the other options)
Twitter - Your Audience

The second targeting option allows you to define your audience manually by choosing demographics such;

  1. Gender
  2. Age
  3. Location (target people in a specific country, state, province, region, metro area, and/or postal code)
  4. Devices & Platforms
  5. Language (leave this section blank if you want to target any language)
Twitter - Demographic Targeting

The third option lets you further refine your audience by selecting additional demographics like;

  1. Behaviors (behaviors are supplied by Twitter partners and are based on actual online and offline behaviors and characteristics)
  2. Events (reach people interested in global or regional events)
  3. Interests (there are 25 different interests available to target)
  4. Keywords (enter or upload a list of keywords that will be used to target individuals who have used these keywords in searches or tweets)
  5. Follower-lookalikes (include a list of usernames, such as your main competitors, and advertise to their followers)
Twitter - Audience Targeting Features

The final option gives advertisers the opportunity to include their existing followers in the campaign or have them excluded.

Twitter - Additional Targeting Options

 

Originally published 01/22/18, updated 02/17/18.

How Do I Create a New Campaign in the Twitter Ads Editor

In your downloaded spreadsheet, each row represents a different campaign. Columns refer to your campaign setup, budgeting, and targeting parameters. By clicking on the header, you can see a description of what that column controls and how it should be formatted.

  • To create a new campaign, just copy and paste an existing campaign row.
  • To turn this row into a new campaign, change the campaign ID to “new C1”.
  • Enter your new campaign name in the proper column.
  • Ensure you have the correct funding source, then enter your campaign start date (end dates are optional).
  • Enter your campaign’s total budget.
  • Each campaign row serves as the first ad group for that campaign. Leave the ad group ID blank, so you can create a NEW ad group when uploading.
  • Enter your campaign objective from the drop-down menu.
  • Create a new ad group name and set your ad group start time (an ad group end time is optional).

Now you are ready to make your targeting and bidding selections.

 

Originally published 01/22/18, updated 03/22/18.

Can Campaigns Be Exported Using the Twitter Ads Editor?

Yes, like most advertising platforms Twitter makes it very easy to export all of your campaign data using the Ads Editor. We've listed the four easy steps to export your campaigns below.

  1. First, navigate to the Ads editor found in the “tools” drop-down. 
  2. Select the exact date range for the campaigns you want to export.

  3. Click the “export campaigns” button to download your spreadsheet.

  4. Open your downloaded spreadsheet to begin creating and editing campaigns.

Export Twitter Campaigns with Editor

 

Originally published 01/22/18, updated 03/22/18.