Snapchat Marketing

How Do I Attach a Website to a Snap?

Find something amazing online? Tap the 📎 to attach it to a Snap! When friends see your Snap, they can swipe up to view the website you attached — whether it’s a recipe, a vacation spot, or a crucial new Harry Potter quiz ⚡
Here’s how to attach a website using the Paperclip tool:

  1. Take a new Snap 📸
  2. Tap the 📎 button
  3. Choose a link! You can send a link you already copied to your clipboard, search the web for a new link, or choose one of the links you’ve sent in the past 🌐
  4. Tap ‘Attach to Snap’ if you want to share this link
  5. Send the Snap when it’s ready to go!


Originally published 01/22/18, updated 03/22/18.

What are Snapchat's Promotions Rules?

If you use any of Snap Inc.’s products or services as part of any promotion you are responsible for making sure your promotion complies with legal requirements.

As legal requirements vary from location to location, it's essential to work with a lawyer or other expert to make sure you don't violate applicable laws.

Here is the full list of Snap Inc.'s promotion rules.


  • Make it easy to get involved with clear and simple instructions; 
  • Provide official rules for your Promotion; 
  • Expressly state in your Promotion official rules that each entrant or participant completely releases Snap Inc. from all claims based on, related to, or arising from the Promotion;
  • Expressly state in your Promotion official rules, and make clear through the presentation of your Promotion, that your Promotion is in no way sponsored, endorsed, administered by, or associated with, Snap Inc.;
  • Follow all of our other community and usage guidelines, including Snap Inc.’s Terms of ServiceCommunity Guidelines, and Privacy Policy.


  • Use any of our products’ or services’ names, trademarks, logos or other intellectual property except as necessary to comply with these Promotions Rules 
  • Encourage illegal or illicit behavior 
  • Encourage spammy behavior, such as asking participants to send Snaps to friends 
  • Violate or encourage others to violate our Terms of ServiceCommunity Guidelines, or Privacy Policy.


Originally published 01/22/18, updated 03/22/18.

What is Snapchat Crowd Surf?

Snapchat “Crowd Surf” uses artificial intelligence machine learning technology to analyze when lots of people are all recording the same musical performance at the same time. It can then lace together the different angles while keeping the song playing smoothly so you can choose where to watch from and see more than 10 seconds of footage in a row. 

Want to see the action from another point of view, but don’t want to miss a beat? Don’t be afraid to Crowd Surf! No stage-jumping necessary 👨‍🎤👩‍🎤

Here’s how to Crowd Surf:

View one of Our Stories about a festival, sports event, or more 🎉

View a Snap with Crowd Surf enabled — it’ll have a   button in the bottom-right corner

Tap the  button to switch perspectives 👀

Keep tapping the button to change viewpoints — it’ll eventually go back to your original spot!

Note: You might not be able to Crowd Surf on every Our Story you watch. When you see the button, that’s your cue!


Originally published 01/22/18, updated 03/22/18.



What are Snapchat Sky Filters?

If the sky is in your Snap, you can swipe left to transform it with a Sky Filter 🌇 Available Sky Filters are regularly updated to keep things fresh, so you’ll always see something new! 

Please Note: We try our best to support Filters on as many devices as possible, but due to technical limitations Sky Filters are only available on select devices. 


Originally published 01/22/18, updated 03/22/18.