Twitter Marketing

How Do I Setup Targeting in Twitter Ads Editor

Twitter gives advertisers a very robust set of targeting options available in the Twitter Ads Editor. Please not that not all of the options listed below are available for all campaign types.

First, you have the option to use a custom audience. Custom audiences can be added from the Audience Manager located under the Tools tab. The Audience Manager gives you four options to build a list;

  1. Upload your own list (this is great if you have an existing customer list)
  2. Make a tag to collect website visitors
  3. Collect your mobile app users
  4. Build a flexible audience (this is a hybrid of the other options)
Twitter - Your Audience

The second targeting option allows you to define your audience manually by choosing demographics such;

  1. Gender
  2. Age
  3. Location (target people in a specific country, state, province, region, metro area, and/or postal code)
  4. Devices & Platforms
  5. Language (leave this section blank if you want to target any language)
Twitter - Demographic Targeting

The third option lets you further refine your audience by selecting additional demographics like;

  1. Behaviors (behaviors are supplied by Twitter partners and are based on actual online and offline behaviors and characteristics)
  2. Events (reach people interested in global or regional events)
  3. Interests (there are 25 different interests available to target)
  4. Keywords (enter or upload a list of keywords that will be used to target individuals who have used these keywords in searches or tweets)
  5. Follower-lookalikes (include a list of usernames, such as your main competitors, and advertise to their followers)
Twitter - Audience Targeting Features

The final option gives advertisers the opportunity to include their existing followers in the campaign or have them excluded.

Twitter - Additional Targeting Options


Originally published 01/22/18, updated 02/17/18.

How Do I Create a New Campaign in the Twitter Ads Editor

In your downloaded spreadsheet, each row represents a different campaign. Columns refer to your campaign setup, budgeting, and targeting parameters. By clicking on the header, you can see a description of what that column controls and how it should be formatted.

  • To create a new campaign, just copy and paste an existing campaign row.
  • To turn this row into a new campaign, change the campaign ID to “new C1”.
  • Enter your new campaign name in the proper column.
  • Ensure you have the correct funding source, then enter your campaign start date (end dates are optional).
  • Enter your campaign’s total budget.
  • Each campaign row serves as the first ad group for that campaign. Leave the ad group ID blank, so you can create a NEW ad group when uploading.
  • Enter your campaign objective from the drop-down menu.
  • Create a new ad group name and set your ad group start time (an ad group end time is optional).

Now you are ready to make your targeting and bidding selections.


Originally published 01/22/18, updated 03/22/18.

Can Campaigns Be Exported Using the Twitter Ads Editor?

Yes, like most advertising platforms Twitter makes it very easy to export all of your campaign data using the Ads Editor. We've listed the four easy steps to export your campaigns below.

  1. First, navigate to the Ads editor found in the “tools” drop-down. 
  2. Select the exact date range for the campaigns you want to export.

  3. Click the “export campaigns” button to download your spreadsheet.

  4. Open your downloaded spreadsheet to begin creating and editing campaigns.

Export Twitter Campaigns with Editor


Originally published 01/22/18, updated 03/22/18.