How Do I Setup Targeting in Twitter Ads Editor

  • The green columns represent the ad group level, which contains your targeting and bid. First, indicate where you want your ads placed.
  • Next enter your bid amount.

  • After this, you can enter your desired targeting.

  • Select the genders you want to target from the drop-down menu.

  • Next, you'll need to download the targeting criteria syntax from the export tab in the ads editor tool sheet to get the ID codes for each targeting type.

  • Enter the ID codes for targets you want to reach. You can target by location, interests, mobile device, and many other categories. Use the exact ID code formatting from the syntax sheet and separate each targeting criteria by semicolon.

  • Enter the Tweet IDs for the Tweets you want to promote. You can copy Tweet and Card IDs from the Creatives dropdown in your main ads dashboard.

  • Save your file and import it back into the Ads editor.