September 2017

INSTAGRAM: Strengthening Our Commitment to Safety and Kindness

Our thoughts: We will always support anything Instagram can do to make the internet a safer kinder place. (September 26, 2017)


TWITTER: Giving you more characters to express yourself

Our thoughts: Our team has been on Twitter since the beginning, and as purists, we think this is a terrible idea. Twitter should stay short and concise.


FACEBOOK:Measure Brand Lift Across TV and Facebook

Our thoughts: None of our clients use national TV advertising, but we can imagine that the companies that do will love this feature. More actionable data points are usually a good thing.


Hard Questions: More on Russian Ads

Our thoughts: Facebook is making some hard decisions about privacy and security, and we think their transparency thru the process is inspiring. Not only are they explaining their decisions but elaborating on the process that ultimately leads to the decisions they made.


Introducing Face Filters in Live

Our thoughts: Everyone knew it was just a matter of time before Instagram launched live filters. The filters are fun and will drive more people to adopt Instagram live, a huge focus on Instagram right now.


FB to Provide Congress With Ads Linked to IR Agency

Our thoughts: Facebook is doing everything in its power to give lawmakers the ability to do their job correctly.


Updating Our Ad Targeting

Our thoughts: Facebook was embarrassed when ProPublica wrote an article about how easy it was to target “Jew Haters” when people use anti-Semitic themes on their Facebook profiles. All self-reporting targeting fields have now been removed until a better solution has found.


Giving Advertisers More Flexibility in Instagram Stories

Our thoughts: The fast-loading Facebook ad format Canvas was destined to appear on the mobile first platform eventually. Finally, that time has come. If you aren’t using it yet, what are you waiting for?

An Update On Information Operations On Facebook

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Google Data Studio: quicker and broader access to data (Sept 6, 2017)
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Introducing the LinkedIn Audience Network (Sept 6, 2017)
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Building for People, and Now Businesses (Sept 5, 2017)
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An Update to the WordPress Plugin for Instant Articles (Sept 5, 2017)
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YouTube Live: faster, easier and more accessible (Sept 5, 2017)
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October 2017

Facebook introducing two new measurement solutions

Our thoughts: We’ve been split testing our Facebook ads for years with the use of third-party solutions. Having the ability to split test directly from the Facebook Ads Manager is a huge win for any business using Facebook ads and a massive blow to SAAS companies that offered this service at a premium. Contact your project manager today if your interested in more information about how SocialXpresso tests all our client campaigns.


FB Increases their Advertising Transparency and Authenticity Efforts

Our thoughts: In our opinion transparency is always a good thing! Facebook has come under fire recently for not providing enough clarity when it comes to their advertisers and their targeting. We will see what kind of changes these new efforts make.


Make videos work harder with the Video Website Card

Our thoughts: More tools in the “marketing toolbelt” are always appreciated, but when those tools include video, we LOVE IT.

November 2017

More Ways to Grow Your Business on Messenger (Nov 03, 2017)

Our thoughts: We just recently started using sponsored messages with a few of our clients and so far the results are amazing. These ads aren’t for everyone because sponsored messages are only available to businesses that have previously communicated with customers in Messenger. If you would like more information about sponsored messages or would like to give them a try please contact your project manager.