October 2017

Facebook introducing two new measurement solutions

Our thoughts: We’ve been split testing our Facebook ads for years with the use of third-party solutions. Having the ability to split test directly from the Facebook Ads Manager is a huge win for any business using Facebook ads and a massive blow to SAAS companies that offered this service at a premium. Contact your project manager today if your interested in more information about how SocialXpresso tests all our client campaigns.

 

FB Increases their Advertising Transparency and Authenticity Efforts

Our thoughts: In our opinion transparency is always a good thing! Facebook has come under fire recently for not providing enough clarity when it comes to their advertisers and their targeting. We will see what kind of changes these new efforts make.

 

Make videos work harder with the Video Website Card

Our thoughts: More tools in the “marketing toolbelt” are always appreciated, but when those tools include video, we LOVE IT.

Dave Macdonald