Social Media Marketing Newsroom

 
 

February 2018

 
 

Changes to Targeting Availability for 'Interested In'

Link - February 27, 2018

 

Our thoughts: We just recently started using sponsored messages with a few of our clients and so far the results are amazing. These ads aren’t for everyone because sponsored messages are only available to businesses that have previously communicated with customers in Messenger.

 

January 2018

 
 

New Ads Policy: Improving Integrity and Security of Financial Product and Services Ads

Link - January 30, 2018

 

Our thoughts: We just recently started using sponsored messages with a few of our clients and so far the results are amazing. These ads aren’t for everyone because sponsored messages are only available to businesses that have previously communicated with customers in Messenger. 

 

How sponsored Moments connect publishers and brands

Link - January 23, 2018

 

Our thoughts: We just recently started using sponsored messages with a few of our clients and so far the results are amazing. These ads aren’t for everyone because sponsored messages are only available to businesses that have previously communicated with customers in Messenger. 

 

Reach Estimation Availability - Updates

Link - January 23, 2018

 

Our thoughts: We just recently started using sponsored messages with a few of our clients and so far the results are amazing. These ads aren’t for everyone because sponsored messages are only available to businesses that have previously communicated with customers in Messenger. 

 

December 2017

 
 

More Ways to Grow Your Business on Messenger

Link - November 03, 2017

 

Our thoughts: We just recently started using sponsored messages with a few of our clients and so far the results are amazing. These ads aren’t for everyone because sponsored messages are only available to businesses that have previously communicated with customers in Messenger. If you would like more information about sponsored messages or would like to give them a try please contact your project manager.

 

Expanding our work against abuse of our platform

Link - December 4, 2017

 

Our thoughts:

 

November 2017

 
 
 

Our thoughts: We just recently started using sponsored messages with a few of our clients and so far the results are amazing. These ads aren’t for everyone because sponsored messages are only available to businesses that have previously communicated with customers in Messenger. If you would like more information about sponsored messages or would like to give them a try please contact your project manager.

October 2017

 
 

Facebook introducing two new measurement solutions

(Oct 31, 2017)

 

Our thoughts: We’ve been split testing our Facebook ads for years with the use of third-party solutions. Having the ability to split test directly from the Facebook Ads Manager is a huge win for any business using Facebook ads and a huge blow to SAAS companies that offered this service at a premium. Contact your project manager today if your interested in more information about how SocialXpresso tests all our client campaigns.

 

Update on Our Advertising Transparency and Authenticity Efforts

(Oct 27, 2017)

 

Our thoughts: In our opinion transparency is always a good thing! Facebook has come under fire recently for not providing enough transparency when it comes to their advertisers and their targeting. We will see what kind of changes these new efforts lead to.

 

Make your videos work harder with the Video Website Card (Oct 17, 2017)

 

Our thoughts: More tools in the “marketing toolbelt” are always appreciated, but when those tools include video, we LOVE IT.

 

An update on our commitment to fight violent extremist content online

Link - October 17, 2017

 

Our thoughts: