Facebook isn’t ready to make a high-profile bid for major sports like basketball, football or soccer in established markets, but it’s eyeing up rights in emerging markets.
One interesting example is Facebook’s move trying to convince UEFA’s media bosses to let it live stream Champions League games in countries where they aren’t shown on TV. Both tournaments are not shown on TV in Africa or countries like India and Colombia. One big fly in the ointment: Facebook wants the rights for free under the idea that it would give the Champions League and Europa League tournaments tremendous reach outside of Europe. Needless to say, UEFA declined.
Digiday - 10/11/2017 - Seb Joseph
Reach vs Impressions: Know the Difference Between Your Engagement Terms
Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions.
Sprout Social - 10/11/2017 - Alex York
Facebook and Instagram are pitching themselves to buyers as a cross-platform play, if their recent case studies are anything to go by. An increasing number of case studies on Instagram include numbers gleaned from Facebook campaigns.
Digiday - 10/10/2017 - Shareen Pathak
So you hear that influencer marketing is a must but you don’t have $50,000 to pay a celebrity to post on Instagram. Lucky for you, there are many options out there for a company to integrate Instagram influencer marketing without blowing your entire year’s budget.
Sprout Social - 10/10/2017 - Jenn Chen