Influencer marketing is moving from a sidelight to a major part of marketing strategies, leading to tighter expectations and contractual obligations that guarantee social stars’ rights and advertisers’ needs.
Digiday - 09/22/2017 - Yuyu Chen
When the pilot announced that we were number 19 in the queue for taking off from LaGuardia, I figured my odds for making my connecting flight in Dallas were about the same as my winning Powerball. Sure enough, an hour later the pilot confirmed a late arrival, spurring "WTF" groans from fellow passengers, who then went back to their inflight entertainment. But not me. I jumped on Twitter, shared the delay with @AmericanAir, and asked for their help. Less than 10 minutes later, I could depart from my uptight and locked position knowing I was safely booked on a later connecting flight.
AdAge - 09/20/2017 - Drew Neisser
Social networks like Instagram, Facebook and Snap have all developed self-serve platforms in some capacity for advertisers. Now, Pinterest has joined the crowd.
Digiday - 09/20/20178 - Yuyu Chen
What Is Social Listening & Why Is It Important?
By now businesses know social media isn’t just a broadcast platform. A successful strategy is built around reaching the right people at the best time with the most insightful content. In order to achieve this, you need to sharpen your social listening abilities in addition to your verbal communication skills.
Sprout Social - 09/20/2017 - Dominique Jackson
Cheatsheet: How the FTC is cracking down on deceptive influencer marketing
The U.S. Federal Trade Commission has noticed celebrities and social stars are weaving branded content into their personal accounts without explicit disclosure, and it has started taking violations of its Endorsement Guides more seriously.
Digiday - 09/19/2017 - Yuyu Chen
Your customers have a voice and more likely than not, they’re trying to communicate with you via social media. Handling all the individual messages across your social channels is a complex task that often requires help from social media monitoring tools.
Sprout Social - 09/17/2017 - Alex York
After years of resistance, eHarmony is ready to commit to social media. The brand is recruiting marketers to turn the medium, which it has previously used for brand building, into a direct-response channel.
Digiday - 09/18/2017 - Seb Joseph
To many brands, a verification badge on a social media platform represents that they are legitimate businesses. Out of all platforms, a verification badge on Instagram has become the most exclusive. Agency executives say Instagram is only becoming more secretive and selective.
Digiday - 09/18/2017 - Ilyse Liffreing
One of the highest forms of social media currency is a verification logo on top networks like Instagram and Twitter. Though both are governed by separate social media entities, the parallels as far as successfully being verified are very similar.
Sprout Social - 09/18/2017 - Maddy Osman