Facebook Ad Sizes & Specifications

Adhering to Facebook’s ad size guidelines ensures your content looks professional and performs effectively. Proper sizing makes your visuals appear crisp and engaging while meeting the platform’s seamless display and distribution requirements.

Facebook offers a wide range of ad formats, allowing marketers to choose options that best align with their goals. From eye-catching image and video ads to interactive carousels and immersive stories, each format has unique dimensions and specifications designed to optimize user engagement. Understanding these details can make all the difference in creating successful campaigns.

Single-image promotions are designed to convey a clear and impactful message. These are ideal for driving brand awareness, showcasing products, or delivering straightforward calls to action.

Dynamic content that captures attention and engages viewers through movement and storytelling. Perfect for demonstrating products, sharing testimonials, or promoting events.

An interactive format that allows you to display multiple images or videos within a single ad unit. This format highlights features, showcases numerous products, or tells a sequential story.

A visually immersive ad type that combines images and videos to showcase products or services. These ads encourage users to browse and explore your offerings directly within the Facebook platform.

Recommended resolution: 1080 x 1080 pixels or higher.
Aspect ratio: 1:1 or 1.91:1.
File types: PNG or JPG.
Maximum file size: 30MB.

Recommended resolution: 1080 x 1080 pixels (desktop/mobile) or 1080 x 1350 pixels (mobile-only).
Aspect ratio: 1:1 for desktop/mobile; 4:5 for mobile-only.
File types: MP4, MOV, GIF.
Maximum file size: 4GB.
Maximum video length: 241 minutes.

Recommended resolution: 1080 x 1080 pixels or higher.
Aspect ratio: 1:1.
File types: PNG or JPG.
Maximum file size: 30MB.

Recommended resolution: 1080 x 1080 pixels or higher.
Aspect ratio: 1:1.
File types: MP4, MOV, GIF.
Maximum file size: 4GB.
Maximum video length: 240 minutes.

Recommended resolution: 1080 x 1080 pixels or higher.
Minimum dimensions: 254 x 133 pixels.
Aspect ratio: 1:1.
File types: PNG or JPG.

Recommended resolution: 1080 x 1080 pixels (desktop/mobile) or 1080 x 1350 pixels (mobile-only).
Aspect ratio: 1:1 for desktop/mobile; 4:5 for mobile-only.
File types: MP4, MOV, GIF.
Maximum file size: 4GB.

Recommended resolution: 1080 x 1920 pixels or higher.
Minimum width: 500 pixels.
Aspect ratio: 9:16.
File types: PNG or JPG.
Maximum file size: 30MB.

Recommended resolution: 1080 x 1920 pixels or higher.
Minimum width: 500 pixels.
Aspect ratio: 9:16.
File types: MP4 or MOV.
Maximum file size: 4GB.
Maximum video length: Up to 2 minutes (only the first 10 seconds play automatically; users must click to continue watching).

Recommended resolution: 1080 x 1920 pixels or higher.
Minimum width: 600 pixels.
Aspect ratio: 9:16.
File types: PNG or JPG.
Maximum file size: 30MB.

Recommended resolution: 1080 x 1920 pixels or higher.
Aspect ratio: 9:16.
File types: MP4 or MOV.
Maximum file size: 4GB.
No maximum video length is specified, but brevity is recommended.

Use high-resolution visuals to ensure clarity across devices. Avoid clutter and focus on visually appealing designs. Limit text overlays: Facebook’s algorithm favours ads with little text.

For better completion rates, keep videos to a maximum of 15 seconds. Include captions to enhance accessibility and accommodate users who view without sound. Use engaging thumbnails to promote clicks.

Align visuals with your brand’s colour palette and identity. Use contrast to ensure that text and CTAs are prominent. Optimize for mobile viewing, as most Facebook users access the platform on mobile devices.

Conduct A/B tests on various ad formats to discover which resonates most with your audience. Track metrics such as click-through rates (CTR), conversion rates, and engagement to enhance your campaigns.

Incorrect Dimensions: Ads not meeting Facebook’s size requirements may be cropped or rejected.
Heavy File Sizes: Large files can increase loading times, resulting in a poor user experience.
Too Much Text: Text-heavy images may experience reduced reach due to Facebook’s ad guidelines.
Ignoring Audience Targeting: Even well-designed ads can fail if not shown to the appropriate audience.

Adhering to Facebook’s ad size guidelines is essential for creating impactful campaigns. Whether using image ads to drive awareness or video ads to tell a story, following these specifications ensures your ads look professional and perform optimally. Combine these guidelines with best practices and continuous testing to achieve success.

Need help optimizing your Facebook Ads? Contact SocialXpresso for expert guidance and AI-enhanced marketing solutions!