Last Updated: Nov. 20, 2025
Welcome to SocialXpresso. We’re glad you’re here. These terms and conditions outline the rules and regulations for our social media marketing and PR agency services. We’ve written them in plain language because we believe transparency builds trust.
By engaging our services, you agree to these terms. If something doesn’t make sense, reach out. We’re here to help.
About These Terms
These terms apply to:
- Social media management services
- Content creation and strategy
- Community management and engagement
- Public relations services
- Paid social media advertising management
- Influencer partnership coordination
- Reporting and analytics
When we say “we,” “us,” or “our,” we mean SocialXpresso. When we say “you,” “your,” or “client,” we mean you, the person or organization engaging our services.
Engaging Our Services
Service Agreement
When you engage SocialXpresso, we enter into a professional services agreement. It’s a partnership, really. You’ll provide accurate information about your business and goals, grant us timely access to the social media accounts we’ll manage, and review and approve content within our agreed timelines. You’ll also need to provide necessary materials, information and feedback when we need them, maintain your account security, and let us know about any brand changes or strategic shifts.
On our end, we’ll create high-quality content aligned with your brand, manage your social media presence professionally, and respond to your requests within reasonable timelines. We’ll communicate transparently about progress and results, protect your confidential information, and deliver the services outlined in your agreement. It’s straightforward: we both show up and do our part.
Setup Process
Most clients benefit from our setup service. We’ll handle your social media platform setup and optimization, create your brand style guide, develop your content strategy, and conduct initial audience research. This foundation work makes everything else run smoothly.
There’s a one-time setup fee charged before we begin. It’s non-refundable once we’ve started the work, though we can waive it if you already have your platforms set up and an existing style guide. Think of it as the groundwork that makes ongoing management actually effective.
Service Standards
Here’s what we do: we create, schedule and publish content on your behalf. We monitor and engage with your social media communities. We develop and execute social media strategies. We manage paid social advertising campaigns (with ad spend billed separately by the platforms). We coordinate PR efforts and media outreach, facilitate influencer partnerships when relevant, and provide regular performance reporting and analytics.
What we need from you: publishing access to all the social media accounts we manage, timely approval of content before we post anything (we never publish without your approval), responses to our requests within reasonable timelines, and cooperation in providing the information we need for content creation.
What we expect: professional and respectful communication, timely payment of fees, reasonable revision requests, and understanding that results depend on multiple factors beyond our control. Social media isn’t entirely predictable, and we’re all working within systems we don’t control.
We reserve the right to end our relationship with clients who consistently miss approval deadlines, make unreasonable demands or engage in abusive behaviour toward our team. We want to work with people who respect our expertise and our team.
Content and Intellectual Property
Content We Create for You
All content we create specifically for your brand belongs to you. Social media posts, captions, graphics, blog posts, articles, press releases, media materials, brand style guides, content strategies and calendars, custom photography or videography we commission for you – it’s all yours. Once you’ve paid for our services, you own this content outright and can use it however you choose.
What We Retain Rights To
While you own the final deliverables, we retain the right to reuse our strategies, frameworks and processes with other clients. We also keep the right to showcase your work in our portfolio and case studies, reference our work for you in proposals and presentations, and use anonymized data from your campaigns for industry insights. If you’d prefer we not showcase your work publicly, just let us know in writing and we’ll honour that request.
Content Approval Process
Here’s how our standard workflow runs. We create your monthly content, then submit it for your approval before the month begins. You review and provide feedback within 48 to 72 hours. We make any necessary revisions, you give final approval, and we schedule and publish the approved content.
Your approval responsibility matters here. Review content thoroughly before approving. Provide clear, specific feedback for revisions. Respond within agreed timelines to keep campaigns on track. And understand that once you approve content, we proceed with publishing.
We don’t publish anything without your approval. If you consistently miss approval deadlines, it may delay your campaigns or require rush fees for expedited work.
Your Existing Content and Assets
If you provide us with existing content, materials, or assets, you’re confirming that you have the legal right to use them and permitting us to use them to create content for you. You’re responsible for any third-party rights or licensing, and you indemnify us against claims related to materials you provide.
Third-Party Content and Tools
We may use stock photography, licensed music, design tools, or other third-party resources to create your content. Unless we specify otherwise, these costs are included in your monthly retainer. We ensure proper licensing for commercial use, and you receive rights to use the final content we deliver.
Restrictions on Our Work
You can’t claim you created the work we produced for you, remove our portfolio rights without a written agreement, resell our strategic frameworks or processes, or share confidential information about our methods with competitors.
Our Services and Deliverables
What’s Included
Your monthly retainer covers strategic planning and content strategy, content creation (posts, graphics, copy), content scheduling and publishing, community management and engagement, performance monitoring and reporting, access to our team’s expertise, the standard tools and resources we use, stock photography and design assets, and regular communication and check-ins.
What Costs Extra
Some things fall outside the monthly retainer. Rush requests outside our standard workflow, content beyond your agreed package, paid advertising spend (platforms bill you directly for this), premium tools not included in your package, video production requiring special equipment, photography shoots requiring travel, events requiring our physical presence, and services not specified in your agreement all come with additional fees.
What We Don’t Guarantee
Social media is dynamic, and results depend on many factors. We can’t guarantee specific follower growth or engagement rates, viral posts or campaigns, sales, leads or conversions from social media, how third-party platforms will perform or change, or that every post will perform equally well, or results within a specific timeframe.
What we do guarantee: professional, high-quality work. Strategic thinking based on best practices. Consistent execution of agreed deliverables. Transparent reporting on what’s working. Our whole effort and expertise.
Service Modifications
We may need to adjust our approach based on platform algorithm changes, industry best practice updates, performance data and insights, or your evolving business needs. We’ll communicate any recommended changes and explain why they matter. You have final say on strategic direction.
Fees and Payment
Monthly Retainer
Our services operate on a monthly retainer basis. Your specific fee is outlined in your service agreement. Retainers are billed automatically at the start of each month, and payment is due upon receipt of the invoice. Your first month’s retainer is due before we begin work, and the setup fee (if applicable) is due before onboarding begins. All payments are in Canadian dollars unless we specify otherwise.
Setup Fee
Most clients benefit from our setup service. There’s a one-time fee for platform setup and brand style guide creation, billed separately from your monthly retainer. It’s due before setup work begins and is non-refundable once we’ve started the job. We may waive it if you already have an existing setup and a style guide in place.
What’s Included vs. Extra Costs
Your monthly retainer covers all services outlined in your agreement, the standard tools and resources we use, stock photography and design assets, and regular reporting and communication. Paid advertising spend (platforms bill you directly), premium tools outside your package, rush requests beyond our standard workflow, and additional services beyond your agreement are all billed separately.
Late Payments
We understand things happen. You have a seven-day grace period from the invoice date, and we’ll send a friendly reminder if payment is overdue. After the grace period, there’s a late fee of 1.5% per month (18% annually) or $50, whichever is greater. We may pause services after 10 days of non-payment and terminate the agreement after 30 days of non-payment.
To resume services, you’ll need to pay all outstanding balances, including late fees. Services resume within two to three business days, though rush fees may apply to get back on schedule.
Payment Methods
We accept credit cards (Visa, Mastercard, American Express), pre-authorized debit, electronic funds transfer, and cheque (which must clear before work begins).
Failed or Declined Payments
If an automatic payment fails, we’ll notify you immediately and retry the payment within 48 hours. You’re responsible for any bank fees, and late payment terms apply if we don’t resolve it within the grace period. Keep your payment information up to date to avoid service interruptions.
Cancellation and Refunds
You can cancel at any time by providing 30 days’ written notice by email. The cancellation takes effect at the end of the 30-day notice period, and you remain responsible for payment during that time. We’ll continue providing services through your final day.
There’s no minimum contract and no cancellation fees. You can cancel whenever you need to, though monthly retainers are non-refundable. No refunds for partial months or unused services, and setup fees are non-refundable once work has begun—no refunds for services already delivered.
When you cancel, we complete any work in progress through your final day and provide final reports and deliverables. You retain all content we created for you. We expect you to revoke our access to your social accounts, and we will archive project files for 30 days before deleting them.
Account Access and Security
Access We Need
To manage your social media effectively, we require publishing access to all platforms we operate, admin or editor-level permissions as appropriate, access to analytics and insights, and the ability to respond to messages and comments on your behalf.
Your Security Responsibilities
You’re responsible for granting us proper access permissions, maintaining your account security and passwords, enabling two-factor authentication where possible, notifying us immediately of any security concerns, and not sharing account credentials with unauthorized parties.
When Our Relationship Ends
Upon termination or cancellation, you must revoke our access to all accounts within seven days. We’ll remind you to do so, but the responsibility is yours. We’ll delete any saved login credentials, stop all scheduled posts and activities, and we’re not responsible for account activity after termination.
Our Intellectual Property
What We Own
SocialXpresso’s intellectual property includes our brand name, logo, and trademarks; our proprietary processes and methodologies; our frameworks and strategic approaches; our templates and internal resources; and our website and marketing materials.
You can’t use our brand name or logo without written permission, copy or resell our processes or frameworks, claim our methodologies as your own, or share our confidential business information with competitors.
What You Can Do
You’re welcome to reference that we manage your social media (with credit), link to our website from yours, mention our partnership in your materials, and provide testimonials or reviews of our services.
Privacy and Confidentiality
Information We Handle
In providing our services, we may have access to your business information and materials, social media account credentials, brand assets and marketing materials, customer or audience data from your platforms, business strategies and plans, and performance data and analytics.
How We Protect Your Information
We take data security seriously. We use secure, password-protected systems, limit team access to what’s necessary for your account, don’t share your information with unauthorized parties, maintain backups in safe locations, and follow industry-standard security practices.
What We Share
We don’t sell or rent your information. We may share limited information with third-party platforms (when publishing on your behalf), tools and services necessary to deliver our work, and legal authorities if required by law.
Public Information
Most information we handle is intended to be public: social media posts and content, press releases and media materials, and public-facing brand assets. We understand this information will be publicly available once posted, and we’re not responsible for how others use or share publicly posted content.
Confidentiality Requests
Generally, the work we do is meant to be shared publicly. If you have specific confidentiality requirements, you can request a non-disclosure agreement (handled case by case), specify what information is confidential in writing, and understand that public social media content can’t be confidential.
Data Retention
We retain project files for 30 days after termination and may keep performance data for aggregate analysis (anonymized). We delete account credentials immediately upon termination, and you can request deletion of your information at any time.
Third-Party Platforms and Services
Social Media Platforms
We manage your presence on third-party platforms such as Facebook, Instagram, LinkedIn, X, TikTok, and others. Here’s what’s important to understand: each platform has its own terms, policies and algorithms. Platforms can change features, rules or algorithms without notice. Platform outages or issues may interrupt our services, and we adapt to platform changes but can’t control them.
You remain responsible for your platform accounts and must comply with each platform’s terms of service. Platform violations can result in account penalties or bans. We’ll advise you on compliance, but final responsibility is yours.
Our role is to stay current on platform best practices, adapt strategies when platforms change, and follow platform guidelines in all our work. We can’t guarantee how platforms will respond to content.
Paid Advertising
If we manage your paid advertising, the platforms bill you directly for ad spend. You provide payment methods directly to platforms. We manage campaigns but don’t control platform billing. You’re responsible for ad spend and related costs, and we provide recommendations, but you approve budgets.
Tools and Resources
We use various tools to deliver our services: scheduling and management platforms, design and content creation tools, analytics and reporting software, and stock photography and asset libraries. Most tools are included in your retainer. Premium tools outside your package will be discussed and approved separately.
Limitation of Liability
To the fullest extent permitted by law, we’re not liable for results or outcomes from social media campaigns, how audiences or the public respond to content, platform algorithm changes or account penalties, lost followers or engagement or sales, third-party platform outages or changes, missed opportunities due to client approval delays, actions taken by your audience or competitors, indirect or incidental or consequential damages, or lost profits or revenue or business opportunities.
Our total liability for any claim is limited to the total amount you paid us in the six months before the claim arose.
Nothing in these terms limits liability for our intentional misconduct, gross negligence, fraud, or fraudulent misrepresentation, or for violations we can’t legally limit.
What This Means
We provide professional services to the best of our ability. Still, we can’t control how social media platforms operate, how audiences respond to content, market conditions or competitive actions, or business results from social media efforts.
This limitation allows us to offer services at sustainable rates. If we were liable for business outcomes beyond our control, we couldn’t operate.
Indemnification
Your Indemnification of Us
You agree to defend, indemnify and hold us harmless from any claims, damages, costs or expenses (including legal fees) arising from content you approve for posting, information or materials you provide to us, your brand or products or services, claims made in your marketing or advertising, your violation of platform terms of service, your violation of laws or regulations, intellectual property claims related to your content, or your business practices or customer relationships.
What This Means
Once you approve content, you’re responsible for it. If someone sues us because your approved post violated their trademark, your product claims were misleading, your content infringed on someone’s copyright, or your business practices caused harm, you’ll cover those costs and defend us in those claims.
We create content based on information you provide. You’re responsible for ensuring that information is accurate, legal and doesn’t violate anyone’s rights.
Disclaimers
We provide professional services to the best of our ability, but we can’t guarantee specific results. Social media success depends on many factors beyond our control.
We don’t guarantee follower growth or engagement rates or reach, sales, leads, conversions, viral content or specific performance metrics, that every campaign will succeed, or results within any particular timeframe.
What we do promise: professional, high-quality work, strategic thinking and expertise, consistent delivery of agreed services, transparent reporting and communication, and our full effort on your behalf.
Social media platforms constantly evolve. We adapt to changes, but we can’t control algorithm updates, feature changes or removals, policy modifications, or platform outages or technical issues.
You’re ultimately responsible for your brand, messaging and business results. We’re your partner in executing social media strategy, not the sole determinant of business success.
Termination
You Can Terminate
You can end our relationship at any time with 30 days’ written notice. Send it by email to support@socialxpresso.com, specify your desired end date (at least 30 days from the notice), and continue paying and receiving services throughout the notice period.
During the notice period, we continue providing complete services while you continue paying the monthly retainer. We complete work in progress and prepare for a smooth handoff. After your final day, we provide final deliverables and reports. You revoke our access to your accounts, we archive your files for 30 days, and there are no refunds for unused time or services.
We Can Terminate
We may end our relationship if you fail to pay invoices after 30 days, consistently miss approval deadlines and impact our work, engage in abusive or unprofessional behaviour toward our team, violate these terms or applicable laws, request services that violate our values or ethics, or make unreasonable demands beyond the scope of our agreement.
We’ll provide 30 days’ written notice when possible, though we may terminate immediately for serious violations. We’ll explain our reasons clearly and ensure a professional transition.
Immediate Termination Situations
Either party can terminate immediately if the other commits fraud or intentional misconduct, breaches confidentiality agreements, engages in illegal activity, becomes insolvent or bankrupt, or materially breaches these terms without remedy.
What Happens After Termination
You pay for all services through the termination date. No refunds for future months already paid. Outstanding invoices remain due, and late fees apply to unpaid balances.
You retain all content we created for you. We delete our copies of your login credentials. You revoke our access to your accounts within seven days, and we archive project files for 30 days before we may delete them.
Confidentiality obligations survive termination, as do indemnification obligations. You can’t use our proprietary processes after termination, and we retain portfolio rights to the work we created.
Transition Support
When our professional relationship ends, we’ll provide reasonable transition assistance, hand over any files or materials you need, answer questions about past work, and we won’t sabotage or disparage your efforts in the future.
We want every relationship to succeed, but we understand when it’s time to part ways. We’ll handle it professionally either way.
Dispute Resolution
Governing Law
These terms are governed by the laws of Canada and the province where SocialXpresso is registered, without regard to conflict-of-laws principles.
Informal Resolution
Before filing any legal action, contact us to resolve the issue informally. We’ll work with you in good faith to find a solution. Most disputes can be resolved through direct communication.
Arbitration
If we can’t resolve a dispute informally, you agree to submit it to binding arbitration rather than court. Either party can request arbitration. A neutral arbitrator will conduct the arbitration, follow standard arbitration rules, and split costs between the parties unless the arbitrator decides otherwise: no class actions or consolidated claims.
Exceptions
Either party can seek injunctive relief in court for intellectual property violations or unauthorized use.
General Terms
Entire Agreement
These terms, along with our Privacy Policy, constitute the entire agreement between you and SocialXpresso. They replace any previous agreements or understandings.
Changes to Terms
We may update these terms from time to time. When we do, we’ll post the revised version on our website and notify you by email. The updated terms take effect 30 days after posting, and continued service after that date means you accept the changes. If you don’t agree to the updated terms, provide a cancellation notice before they take effect.
Severability
If any provision of these terms is found to be unenforceable, the rest remains in full force and effect.
No Waiver
Our failure to enforce any right or provision doesn’t constitute a waiver of that right or provision.
Assignment
You can’t transfer your rights or obligations under these terms without our written consent. We can assign our rights or obligations to any affiliate or in connection with a merger, acquisition or sale of assets.
Force Majeure
We’re not liable for delays or failures caused by circumstances beyond our reasonable control, including natural disasters, war, terrorism, labour disputes, government actions or technical failures.
Survival
Provisions that should naturally survive termination (such as intellectual property rights, liability limitations, and dispute resolution) will continue to apply after these terms end.
Contact Us
Questions about these terms? We’re here to help.
General Inquiries:
Email: hello@socialxpresso.com
Phone: [Your phone number]
Client Support:
Email: support@socialxpresso.com
Legal Matters:
Email: legal@socialxpresso.com
Business Address:
[Your business address]
[City, Province, Postal Code]
Canada
For day-to-day questions about your account or services, contact your account manager directly. For questions specifically about these terms and conditions, use our legal contact above.
Thank you for trusting SocialXpresso with your social media presence. We’re committed to helping you build authentic connections and grow your brand. These terms help us maintain a professional, sustainable partnership that serves both of us well.