We help businesses show up on social media in a way that’s consistent, strategic and genuinely theirs. If you’re covering social media marketing, the agency landscape, or how small businesses build a real audience without burning out their teams, we’d be glad to connect.
Media inquiries: press@socialxpresso.com Response time: Within one business day
Who we are
SocialXpresso is a social media agency that works exclusively with small and medium-sized businesses. We handle strategy, content creation, community management and performance analytics, so business owners can focus on running their businesses instead of feeding an algorithm.
We started in 2016 with one belief: social media is too important to leave to generalists. Since then, we’ve helped more than 300 businesses build an engaged, loyal audience that actually converts.
We’re not chasing viral moments or promising overnight growth. We build sustainable social strategies for businesses that want to show up consistently, connect meaningfully and grow on their own terms.
Quick facts
Founded: 2016
Headquarters: British Columbia, Canada (remote-first team)
Specialty: Full-service social media management for small and medium-sized businesses
Services: Social strategy, content creation, community management, paid social advertising, influencer marketing and performance analytics
Clients: Small to medium businesses across retail, hospitality, professional services and wellness
Approach: Strategy-first, authenticity-focused, real engagement over vanity metrics
Story angles we can help with
The real cost of social media done wrong
Most small businesses are either spending hours on content that doesn’t convert or paying agencies that treat their accounts like a checkbox. We work with businesses navigating both of those situations. We can speak to what a sustainable social strategy actually looks like versus what gets sold.
What small businesses can realistically do on social
Big brands have teams, budgets and creative agencies. Small businesses don’t. We work at the intersection of what’s strategically smart and what’s actually doable. That’s a different conversation than most agencies are having.
Platform algorithm changes and what they mean for real businesses
Every update to Meta, LinkedIn or TikTok gets breathless coverage. What matters for business owners is what actually changes and what doesn’t. We’re navigating those updates with real clients in real time.
Authentic brand voice at scale
There’s a tension between producing content consistently and keeping it genuinely human. We see this play out differently for every client. It’s a topic worth exploring more honestly than most marketing coverage does.
When an agency makes sense (and when it doesn’t)
We turn down clients when it’s not a good fit. We’re willing to talk openly about the conditions that make agency partnerships work and those that don’t.
The content creator burnout problem
“Post more” is genuinely bad advice for most small businesses. We’ve built our model around the opposite principle. We can talk about what sustainable content production looks like and why the volume-first approach burns out teams without delivering results.
Media resources
Our press kit includes company background, founder bios, team headshots, logo files and brand guidelines. Available on request.
To request assets, email press@socialxpresso.com with your publication name, story angle, and deadline. We’ll get back to you within one business day.
Expert commentary
Our team works directly in the trenches with small business clients across multiple industries. We’re available to comment on:
- Social media strategy for businesses with limited resources
- Algorithm changes and their real-world impact on reach and engagement
- Building genuine audience relationships (not just follower counts)
- The agency model, how it’s changing and what businesses should expect
- Content production, sustainability, and avoiding marketing burnout
- What actually drives business outcomes on social versus what looks good in reports
We’re happy to provide on-the-record commentary, share real examples from our work (with client permission) and give you an honest perspective, not polished talking points.
Available formats: Video call, phone, email. We work around your deadline.
In the news
We’ll update this section as coverage is published. If you’ve written about us and we haven’t listed your story yet, please email press@socialxpresso.com.
Recent updates
2026: Service expansion. Based on direct client feedback, we’ve expanded our strategic communications offering to include reputation management and proactive media-relations support for small-business clients. This extends our social strategy work into the broader communications landscape, which many clients were asking about.
2025: 200+ businesses served. We crossed 300 active and past clients, all small to medium businesses. The common thread across every successful engagement has been the same: clear strategy, consistent execution and honest measurement of what’s actually working.
2016: Agency founded. SocialXpresso opened with a straightforward premise: businesses deserve a social media partner that specializes in social media. Not a full-service agency where social is one of a dozen offerings. That focus shapes every decision we still make today.
Working on a story about social media?
We’d rather give you an honest, useful perspective than protect a corporate image. If you’re writing about social media strategy, the agency business, small-business marketing, or how brands build real community online, reach out.