Media centre
We’re a social media agency that helps businesses show up consistently without the overwhelm. If you’re covering social media marketing, agency trends, small business growth or the evolution of digital marketing services, we’d love to connect.
Social media shouldn’t be this hard. That’s the belief driving everything we do at SocialXpresso. We work directly with businesses to build and execute social strategies that actually fit their reality—not some idealized version of what a content calendar should look like.
Whether you’re writing about the changing agency landscape, exploring how small businesses are adapting to platform algorithm changes or covering authentic brand voice in an increasingly automated world, we’re here to help.
What we do
SocialXpresso is a social media agency that handles the strategy, content creation, and management businesses need to maintain a genuine presence across platforms. We work with companies that know social media matters but don’t have the bandwidth to do it justice in-house.
We’re not chasing viral moments or promising overnight follower explosions. We’re building sustainable social strategies for businesses that want to show up consistently, engage meaningfully and grow their presence without the constant pressure to manufacture content.
Quick facts
Founded: 2024
What we do: Full-service social media management for businesses that want consistency without overwhelm
Services: Social strategy, content creation, community management, performance analytics and campaign execution
Clients: Small to medium businesses across tech, professional services, retail and hospitality
Approach: Strategy-first execution that prioritizes authentic connection over vanity metrics
Our Process
Story angles we can help with
01.
The changing agency model
How modern agencies are moving away from vanity metrics and viral chasing. What sustainable social media services actually look like in 2025.
02.
Small business social strategy
What works when you’re competing against brands with massive marketing budgets? How smaller businesses can build genuine audience connection without trying to be everywhere at once.
03.
Platform algorithm reality
Real-world impact of constant platform changes on business reach. How we’re helping clients adapt their content strategies without starting from scratch every time Meta or LinkedIn tweaks the algorithm.
04.
Authentic brand voice at scale
Maintaining a genuine connection while producing consistent content. How agencies balance client voice authenticity with the realities of content production timelines.
05.
Agency-client partnerships
What makes social media partnerships work? Why some businesses should handle social in-house and when bringing in an agency actually makes sense.
06.
Content creator burnout
The reality behind “just post more content.” Building sustainable strategies that don’t burn out marketing teams or agency staff.
Media resources
Need assets for your story? We’ve got you covered.
Expert commentary
Looking for perspective on social media trends, platform changes, agency operations or marketing strategy? Our team works in the trenches every day, managing social presence for businesses across industries.
We can discuss content strategy development, audience engagement tactics, algorithm adaptation, and sustainable posting schedules. Additionally, we can explore what truly drives business results on social (as opposed to what looks good in reports), the real challenges of managing multiple client voices, and how agency-client partnerships succeed or fail.
We’re not theorizing from the sidelines. We’re executing strategies, testing approaches and seeing what actually works when the goal is long-term growth, not viral moments.
Get in touch
Media enquiries: press@socialxpresso.com
Response time: We typically respond within 24 hours on business days
Interview availability: Video, phone or email. We’re flexible based on your deadlines
Asset requests: Need specific examples, case studies or data? Let us know what would make your story stronger
Why talk to us
We’re not interested in polished corporate messaging. If you’re writing about the realities of social media marketing, what actually works, what’s overhyped, where businesses are struggling, we’ll give you an honest perspective.
Our team sees what’s working across dozens of businesses in different industries. We know which platform updates actually matter and which ones are noise. We understand the gap between what “expert advice” suggests and what’s actually realistic for most businesses.
We’re happy to be on the record, provide real examples from our work (with client permission) and share data that backs up what we’re seeing. If we don’t know something or haven’t tested it, we’ll let you know.
Press coverage
We’ve been featured in stories about social media strategy, agency trends and authentic marketing.
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Recent news
Q4 2024: Agency launch
SocialXpresso officially opened for business with a focus on sustainable social media strategies for small and medium businesses. Early client response confirmed what we suspected—businesses were tired of agencies promising viral growth and wanted partners focused on consistent, authentic presence instead.
Looking ahead
We’re expanding our service offerings based directly on what our clients need most. Our focus remains on building long-term social strategies that actually fit business reality, not idealized content calendars that fall apart by week three.
Why we started this agency
After years of working in social media marketing, watching businesses struggle and seeing what other agencies were promising versus delivering, the pattern became clear. Most agencies were either selling viral dreams or drowning clients in reports that looked impressive but didn’t actually move the business forward.
We saw businesses choosing between posting inconsistently or burning out their teams trying to keep up with “best practices” that assumed unlimited resources. Between authentic engagement and hitting arbitrary post quotas. Between strategic planning and reactive scrambling to feed the algorithm.
SocialXpresso exists because businesses shouldn’t have to make those trade-offs. You can be strategic and authentic. You can plan and stay responsive. You can work with an agency that makes your social presence stronger without making your brand voice feel generic.
That’s what we’re building toward. That’s what we deliver for clients every day.