Targeted ads on Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, X and Nextdoor that turn scrollers into customers. Available on its own or alongside social media management.
Month-to-month. No long-term contracts. Ad spend paid directly to the platforms.
You've probably run ads before. You set a budget, picked a few interests and waited. Soon the money was gone and the results were disappointing. Many small businesses borrow a strategy built for large brands, with broad reach and wide targeting, and hope something works. That makes paid social feel like a lottery.
It isn't one. Results come from three things lining up: the right audience, the right message and the right timing. Most businesses get one or two. We get all three right, then keep improving them with data on audience behaviour and conversions, so you don't have to learn those lessons the hard way.
The evidence says it's worth getting right. In an analysis of 640 experiments on Meta ads, measurement firm Haus found that Meta drove an average 19% lift in brands' primary business measure, and 96% of account-wide tests detected a statistically significant lift. That is an average across many brands, not a promise for any one account, which is why we track results from day one.
We're a British Columbia team that builds, runs and tracks your campaigns.
We identify your ideal customer through demographics, interests and behaviour, build a messaging strategy for each stage of the journey (cold awareness, warm consideration and ready to buy), and set up campaigns with the right targeting and budget. Then we monitor daily, pause what isn't working, scale what is, and keep testing new variations, changing one thing at a time so we know what made the difference. If you sell online, we also connect your product catalogue to Instagram, Facebook, TikTok Shop and Pinterest and run shopping ads that let customers buy without leaving the app.
We build audiences that go beyond interests. That includes retargeting people who visited your site or engaged with your ads, custom audiences from your customer list, lookalike audiences that find people similar to your best customers, and exclusions so you don't pay to show ads to people who have already bought.
Creative is the biggest lever in paid social today. We produce scroll-stopping ad creative, including short-form video and creator-style user-generated content (UGC), with multiple variations of headlines, copy, visuals and calls to action to test against each other. Need real creators? We source them through our influencer marketing service.
On Meta, LinkedIn and TikTok, we build native lead forms that let people inquire without leaving the app, with questions short enough to finish on a phone. They work well for quotes, consultations and bookings, and the leads come straight to you so you can follow up while interest is high.
You get clear, regular reports on leads, bookings, cost per lead and return on ad spend, not just clicks and impressions. We walk through the results with you and decide together what to change next.
Your ideal customers are active on specific platforms. We recommend platforms based on where your customers are, not on what is easiest for us to run. Here is how each one works, from largest to smallest by ad revenue.
PlatformBest forWorks well whenMetaConsumers and local servicesYou want the widest reach and steady lead generationTikTokEntertainment brands and Gen ZYou can make short, native-feeling videoLinkedInB2B and professional servicesYour buyers are defined by job title or industrySnapchatBrands reaching people under 35Your offer suits quick, vertical videoPinterestHome, fashion, beauty and other product businessesPeople research before they buyRedditInterest-driven communitiesYour customers ask for recommendationsXLaunches, events and topical momentsTiming mattersNextdoorLocal businessesYou serve a defined neighbourhood or service area
Facebook and Instagram give you the widest reach of any social platform, across feeds, Stories and Reels, with targeting built on your customers' interests and behaviour. Facebook skews older and local, Instagram younger and visual. Many clicks turn into conversations, so campaigns can feed our DM automation add-on or send people straight to a WhatsApp chat with Click-to-WhatsApp ads, and they can run on Threads as an added placement.
Short-form video drives everything on TikTok, so we produce several variations of creator-style content and test them against each other to find what holds attention in the first few seconds. People scroll TikTok to be surprised, so ads that look like native videos often hold attention better than polished commercials.
You can target by job title, industry and company size. B2B buyers take longer to decide, so we build messaging for each stage of that journey: awareness for cold audiences, proof for warm ones and a clear offer for people ready to talk. Clicks cost more here than on most platforms, so we keep audiences tight, build offers worth that price and measure cost per lead, not clicks.
People open Snapchat to talk with friends and watch short video, so ads need to feel native and quick. We build full-screen vertical video made for the platform and test several versions to see which one earns the tap. It's a strong fit for brands that want to reach people under 35.
Image and video Pins stay useful while people plan and research a purchase, so they often keep working longer than a typical feed ad. We design Pins that match how people browse and use your product catalogue for shopping ads.
Reddit organizes everything around interest-based communities, so your ads can appear where people already ask questions and compare options. Readers spot a hard sell quickly, so we choose the right communities and write plain-language, conversational ads that sound like they belong there.
Posts move quickly on X, so we write short, direct ads that fit the feed and test several versions at once. We keep audiences tight and budgets measured, so you can see what X contributes before you scale it.
Nextdoor is a neighbourhood network, so your ads reach people in the communities you serve. We set up hyperlocal targeting around your service area and write ads that read like a trusted local recommendation. Canadian businesses of any size can now advertise on it.
A one-time setup fee covers the foundations every campaign depends on.
If your tracking is broken, your ads are flying blind. We audit what you have and fix what's broken. Then we set up and verify tracking for each platform you're advertising on, such as the Meta pixel, TikTok pixel, LinkedIn Insight Tag, Pinterest tag or Reddit Pixel, plus Conversions API and Google Analytics events where they apply. Every campaign is then optimized toward real results like leads, bookings and sales, not just clicks.
We set up your ad accounts correctly from day one, with the right ownership, permissions and verification. On Meta, that means Business Manager, so your ad account is built on solid ground. You own your ad accounts, pixels and data, and you can see your spend and results at any time.
These are priced separately from management and setup. The lead capture add-ons work together: forms collect leads, DM automation replies to them and CRM sync routes them to your team.
An ad click is only half the job. If it lands on a homepage with a full menu, many visitors leave without acting. As an add-on to any paid social plan, we build a dedicated landing page for each campaign, with one offer, one clear next step and a headline that matches the ad that earned the click. Page design and A/B testing of headlines and calls to action are included.
The page lives on a subdomain of your own website, so it works with any CMS, including ones that can't build pages without a full menu. Your tracking is installed on it, so leads show up in the same reporting as your ads. Not every campaign needs one, and we'll tell you when your existing site is the better destination.
Many ad clicks turn into direct messages. We build automated Instagram and Facebook message flows that answer common questions instantly, capture contact details and book calls, so no lead slips through the cracks after hours.
Leads that sit in an ad platform go cold. We connect your lead forms and landing pages to your CRM so new leads arrive where your team already works. Where your CRM supports it, we also send sales outcomes back to the ad platforms, so campaigns learn which leads turn into customers, not just which ones fill in a form.
Paid social works best alongside our social media management service, where organic content and ads reinforce each other.
We recommend starting with at least $500 per month. A budget of $1,000 to $2,000 per month gives you more room to test, optimize and reach your ideal audience. The right amount depends on your industry, competition, audience and goals, and we'll help you set a realistic budget that makes the most of every dollar.
We charge a flat monthly management fee, separate from your ad budget, so you always know what you're paying no matter how much you spend on ads. The fee depends on the platforms you advertise on, the complexity of your campaigns and the level of management required. A one-time setup fee covers tracking and ad account setup, and add-ons such as landing pages are priced separately. On your free strategy call, we'll discuss your goals and give you a customized proposal with transparent pricing and no hidden fees.
No. All of our services are month-to-month with no minimum commitment, and you can cancel with 30 days' written notice. We'd rather earn your business every month through clear communication and measurable results than lock you into a contract.
Some campaigns generate traffic, leads or sales within days of launching, but a consistently performing campaign takes testing and optimization. In the first 30 days, we collect data, test audiences and evaluate creative. Over the next 30 to 60 days, we use those insights to refine your campaigns and improve efficiency. Most businesses should allow 60 to 90 days to get a clear picture of performance, though timelines vary with your industry, budget and goals. Throughout, we keep you informed about what's working, what we're adjusting and why.
Yes. You connect your preferred payment method to your ad accounts, and the platforms bill your ad spend to you directly. Our management fee is billed separately, so you can see exactly what goes to advertising and what goes to management. There are no markups on your ad spend.
Yes. Whether you've run ads yourself or worked with another agency, we can take over your existing accounts. We start with an audit of your campaigns, account structure, targeting, tracking and past performance, and we build on your existing data wherever possible. You keep ownership of your accounts and data, and we only ask for the access needed to manage your campaigns. If you don't have ad accounts yet, we'll help you set them up.
It depends on your business, your customers and your goals. Facebook and Instagram suit consumers and lead generation, LinkedIn is often strongest for B2B, and the other platforms we run work well for specific audiences. A platform offering ads doesn't mean you need to be there, and we'll help you choose on a free strategy call.