The paid social problem
You’ve probably tried paid social advertising before. You set a budget, created an ad, targeted some interests, and waited for customers to roll in. Instead, you watched your budget disappear with little to show for it. Maybe a few clicks. No conversions. Definitely no customers.
This happens to most small businesses because they’re using a big-brand advertising playbook. Spray and pray, massive reach. Hope something sticks. For companies with huge budgets and dozens of products, that works. For you, it wastes money on people who will never buy from you.
Small-business advertising requires an entirely different approach. Precision. Strategy. Understanding exactly who your ideal customer is and reaching only them with the right message at the right time.
We create ads that reach your people
Paid social advertising works when three things align: the right audience, the right message, and the right timing. Most small businesses get one or two of those right. We get all three.
Our paid social advertising service covers everything:
Audience research and targeting – We identify exactly who your ideal customer is. Demographics, interests, behaviours, online habits. We build detailed audience profiles so your ads reach the people most likely to buy.
Ad strategy and positioning – We develop a plan for what message to show to which audience at which stage of their journey, cold awareness. Warm consideration. Hot ready-to-buy. Different messages for different moments.
Creative development – We create ad creatives that stop the scroll and compel action: headlines, copy, visuals, calls-to-action. Everything is tested and optimized for your specific audience.
Campaign setup and launch – We set up your campaigns on the platforms where your audience hangs out. Facebook, Instagram, TikTok, LinkedIn. We configure targeting, budgets, and tracking to ensure we capture every result.
Ongoing optimization – Ads aren’t set-it-and-forget-it. We monitor performance daily. We pause underperforming ads. We scale what’s working. We test new variations. We constantly refine to improve results.
Performance tracking – We track everything that matters. Clicks, impressions, conversions, cost per result, return on ad spend. You always know exactly what your ads are delivering.
Budget management – We ensure every dollar of your ad budget is working hard. We allocate spend to what’s working, reduce spend on what isn’t, and protect you from wasting money on the wrong audiences or poor messaging.
This is advertising built on data and strategy, not guesses and hope.
Real results from real clients
Before: A fitness coaching business had tried running Facebook ads on their own. They spent $2,000 with minimal results, mostly from people outside their service area. They had no clarity on who they were targeting or why ads weren’t working.
After: We identified their ideal customer (women 30-45 in specific geographic areas interested in wellness), developed targeted messaging around transformation and community, and created ad creatives showing real results and testimonials. Within the first month, their cost per lead dropped from $45 to $12, and 60% of those leads converted to paying clients. Their ad spend now generates consistent, predictable revenue.
The difference: Strategy and precision turn ad spend into a reliable revenue channel.
This could be your story. Your ideal customers are on social media right now. They’re just not seeing your ads yet.
What small business owners tell us
“We were throwing money at Facebook ads and getting nothing. You showed us we were targeting everyone, not our actual customers. Now our ads are profitable and actually reach people who want what we’re selling.”
— Local service business owner
“The difference is night and day. Before, we had no idea if ads were working. Now we can see exactly what we’re getting for our money, and the results keep improving.”
— E-commerce brand owner
How it works
1. Business and goal assessment – We learn about your business, your goals, your budget, and what you’ve tried before. We determine what’s realistic and what success looks like.
2. Audience research – We research your ideal customer: demographics, interests, behaviours, online habits, and pain points. We build detailed audience profiles so we know exactly who to target.
3. Ad strategy development – We develop a strategy for which audiences to target, what messaging resonates, and what we’re optimizing for (awareness, consideration, conversions, etc.).
4. Creative development – We create multiple ad variations with different messaging, visuals, and calls-to-action. Everything is designed to resonate with your specific audiences.
5. Campaign setup – We set up your campaigns on the right platforms with proper targeting, budgets, and conversion tracking. Everything is configured for success before a single dollar is spent.
6. Launch and optimization – We launch your campaigns and monitor performance closely. We optimize continuously, pausing underperformers, scaling winners, and testing new variations.
7. Reporting and analysis – We provide regular reports showing performance, results, and ROI. We analyze what’s working and adjust strategy based on data.
This is advertising that gets smarter and better the longer it runs.
Platform selection matters
Not all social platforms are right for all businesses. Your ideal customers aren’t everywhere. They’re on specific platforms, at particular times of day, consuming specific types of content.
We identify where your audience actually is. Facebook for older demographics and local services. Instagram for visual products and younger audiences. TikTok for Gen Z and entertainment-focused brands. LinkedIn for B2B and professional services. We run ads where your customers actually are, not where every business runs ads.
Paid social is a skill, not a lottery
Many small business owners think paid social is luck. You budget, you run ads, you hope it works. It’s not luck. It’s a skill built on understanding psychology, audience behaviour, conversion optimization, and data analysis.
We’ve spent years learning what works and what doesn’t. What messages resonate? Which audiences convert? How to optimize for efficiency. We bring that skill to your campaigns so you don’t have to learn the hard way.
Ready to turn ad spend into revenue?
You don’t have to guess at paid social advertising. You don’t have to waste money on the wrong audiences and bad messaging. Let’s talk about what strategic paid social advertising could look like for your business.
Book a consultation – [Button]
No pressure, no long-term contracts. Just a conversation about whether paid social makes sense for your goals.
Secondary CTA: Curious about our other services? View all services—we also offer Social Media Management, Content Creation, Strategy & Consulting, Influencer Marketing, and Public Relations.