Why small businesses need PR
Most small business owners think public relations is for big corporations and celebrities. It’s not. PR is how you build credibility, get your story in front of new audiences, and establish yourself as an authority in your space.
When a journalist writes about your business, when your company is featured in a publication, when people hear about you through trusted media sources, something shifts. Suddenly, you’re not just another business trying to sell something. You’re someone worth talking about. Someone credible. Someone people trust.
That’s the power of PR. And it’s available to small businesses too. You need the right strategy and the right connections.
We tell your story to the right people
Public relations is about more than just getting your name in print. It’s about crafting a compelling story, finding the right media outlets and journalists to tell it, and building relationships that generate ongoing coverage and credibility.
Our public relations service covers everything:
Story and messaging development – We work with you to identify the story worth telling. What makes your business unique? What’s your mission? What problems do you solve? We craft a narrative that resonates with journalists and your target audience.
Media relationships and outreach – We have relationships with journalists, podcasters, bloggers, and media outlets across various industries. We pitch your story to the right people at the right publications.
Press release writing – We write compelling press releases that announce your news in a way that captures journalists’ attention and authentically tells your story.
Media kit development – We create professional media kits that make it easy for journalists and media outlets to tell your story: high-quality photos, bio information, background, and quotes.
Podcast and interview placement – Podcasts are where conversations happen. We identify relevant podcasts and secure interview placements that introduce you to engaged audiences.
Crisis communication – When something goes wrong, PR is critical. We help you navigate difficult conversations, protect your reputation, and communicate transparently with your audience.
Thought leadership positioning – We position you as an expert and authority in your space through media placements, interviews, speaking opportunities, and strategic visibility.
Relationship building – Good PR is built on relationships. We nurture ongoing connections with journalists and media contacts so you have trusted voices who come to you for expertise and stories.
This is PR built on authentic storytelling and relationship building, not just chasing mentions.
Real results from real clients
Before: A sustainable packaging startup had a compelling mission but zero media presence. They were competing for attention with larger competitors who seemed to dominate all the coverage.
After: We identified and pitched their unique angle (young founders solving a real environmental problem) to relevant trade publications, tech blogs, and podcasts. Within six months, they secured 12 media placements including a feature in a major industry publication. Each placement brought credibility and inbound leads. More importantly, their positioning as thought leaders in sustainable packaging attracted partnerships and investor interest they hadn’t sought.
The difference: The right story told through the right channels builds credibility that opens doors.
This could be your story. Your business has a story worth telling. The question is whether the right people know about it.
What small business owners tell us
“We didn’t think PR was possible for a small business like ours. Getting featured in industry publications completely changed how people perceive us. We went from unknown to credible authority in our space.”
— B2B service company owner
“The media placements you secured opened doors we didn’t expect. We’re now being approached for speaking opportunities and partnerships because people see us as thought leaders.”
— Sustainable product brand owner
How it works
1. Brand and story discovery – We learn about your business, your mission, your values, and what makes you different. We identify the stories worth telling.
2. Messaging and narrative development – We develop key messages, talking points, and a compelling narrative that resonates with journalists and audiences.
3. Media research and identification – We identify relevant media outlets, journalists, podcasters, and bloggers who cover your industry and reach your target audience.
4. Outreach and pitch strategy – We develop a strategic outreach plan and begin pitching your story to appropriate media contacts.
5. Materials and support – We create press releases, media kits, bios, and other materials that make it easy for journalists to tell your story.
6. Interview and placement management – When opportunities come, we manage the process. We help you prepare, manage timing, and ensure coverage aligns with your story.
7. Coverage tracking and strategy – We monitor all coverage, track results, and refine our approach based on what’s working and what journalists respond to.
This is PR built on strategy and relationships.
Earned media vs. paid media
There’s a critical difference between paid advertising and earned media. When you pay for an ad, people know you paid for it. When a journalist writes about you, people believe it. That credibility is worth far more than any ad.
Earned media through PR builds trust in a way paid media can’t. People trust independent journalists more than they trust company messaging. When your story appears in trusted publications, it carries weight and authenticity that advertising never will.
You don’t need to be famous
PR isn’t about becoming a celebrity. It’s about building credibility in your space. It’s about being the person journalists call for expertise. It’s about being the business people talk about because you’re doing something worth talking about.
For most small businesses, that means targeted coverage in industry publications, podcasts, local media, and trade journals. Not national headlines. Strategic visibility in places where your ideal customers actually are.
Ready to build credibility and visibility?
Your story deserves to be heard. Your business deserves to be recognized as credible and authoritative. Let’s talk about what PR could look like for your business.
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No pressure, no long-term contracts. Just a conversation about whether PR makes sense for your goals.
Secondary CTA: Curious about our other services? View all services – we also offer Social Media Management, Content Creation, Strategy & Consulting, Paid Social Advertising, and Influencer Marketing.