Social Media Management

Social media that actually builds your brand

Your audience is on social media right now. Are you showing up in a way that matters?

Social media management isn’t about posting for the sake of posting. It’s about building genuine connections with your audience, establishing your brand voice and driving real business results. We help you create a consistent, strategic presence across the platforms where your customers spend their time.

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What social media management really means

Managing social media effectively requires strategy, consistency and authentic engagement. It’s the difference between broadcasting content into the void and building a community that actually cares about what you have to say.
We handle the full scope of your social media presence so you can focus on running your business. From content creation to community management, we ensure your brand shows up professionally and authentically every single day.

Services

How we manage your social media presence

Strategy that aligns with your goals

We don’t create content just to fill a calendar. Every post, story and comment ties back to what you’re trying to achieve.

We start by understanding your business objectives, target audience and competitive landscape. Then we build a custom strategy that positions your brand where it needs to be. This means choosing the right platforms, establishing your brand voice and creating content themes that resonate with the people you’re trying to reach.

Content creation that reflects your brand

Your social media should sound like you, not a corporate robot. We create content that captures your authentic voice while maintaining professional quality.

This includes writing engaging captions, designing scroll-stopping visuals and repurposing your best content across multiple platforms. We adapt each piece to fit the platform’s unique format and audience expectations, so your Instagram posts don’t look like your LinkedIn posts just got copy-pasted.

Consistent publishing that keeps you visible

Posting sporadically doesn’t build momentum. We maintain a consistent publishing schedule that keeps your brand top of mind without overwhelming your audience.

We plan content weeks in advance, schedule posts at optimal times for engagement and ensure your feed always looks current. You’ll never scramble to post something last-minute or leave your audience wondering where you went.

Community engagement that builds relationships

Social media is a two-way conversation, not a broadcast channel. We actively engage with your audience so they feel heard and valued.

This means responding to comments and messages promptly, joining relevant conversations and fostering genuine connections with followers. We monitor mentions of your brand, answer questions and turn casual followers into loyal advocates.

Social listening and reputation management

Understanding what people say about your brand beyond your own posts gives you valuable insight and protects your reputation.

We monitor industry conversations, track brand mentions across platforms, and identify opportunities to join relevant discussions. When issues arise, we catch them early so you can address concerns before they escalate. This proactive approach helps you understand audience sentiment, spot emerging trends and stay ahead of potential challenges.

Performance tracking that proves value

You need to know what’s working and what isn’t. We track the metrics that actually matter to your business.

We provide clear reports showing how your social media presence is performing, what content resonates most with your audience and how social media contributes to your broader business goals. No vanity metrics or confusing jargon—just straightforward insights you can actually use.

Let’s Make Your Event Memorable!

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Transform Your Brand’s Digital Presence Into Revenue-Driving Results

Based on our five years managing social campaigns for Canadian and American businesses, we’ve learned that effective social media management isn’t about chasing vanity metrics—it’s about creating genuine connections that drive real business impact. Our team has seen firsthand how the right social strategy can transform a struggling business into a thriving community.

Why Social Media Management Matters More Than Ever

The numbers don’t lie: social media ad spending is projected to grow at a 9.37% annual rate through 2030, and businesses are seeing unprecedented returns. In 2024, our clients in professional services and home services have consistently reported that social media ranks as their second-highest return on investment (ROI) marketing channel, after their website and SEO efforts.

What we’ve discovered working with 20+ clients: Companies that invest in professional social media management see 3x higher engagement rates and 40% better customer retention compared to those managing it in-house.

Our Social Media Management Approach

Experience-Driven Strategy Development

After managing campaigns across industries from legal services to home renovation, we’ve developed a proven framework that works. Our team begins every partnership with a comprehensive audit of your current social presence, then creates a custom strategy tailored to where your ideal customers spend their time.

Real client insight: “We thought we needed to be on every platform, but SocialXpresso showed us that focusing on LinkedIn and Facebook drove 80% more qualified leads for our consulting firm.” – Professional Services Client

Content Creation That Converts

Our content isn’t just pretty—it’s purposeful. Using the proven 70/20/10 rule (70% value-driven content, 20% shared industry insights, and 10% promotional content), we create posts that build trust while driving action.

What sets us apart: Every piece of content undergoes our month-ahead approval process, ensuring you never miss essential holidays or industry milestones. Our clients consistently tell us this planning approach has eliminated their social media stress.

Community Building & Engagement

Based on our experience, the brands that thrive on social are those that treat their followers like a community, not an audience. We implement the “5-5-5 daily engagement rule”—5 meaningful comments, five genuine interactions, and five strategic connection requests—to build authentic relationships that convert.

Performance Insight: Our B2B clients experience a 60% increase in lead quality when we prioritize community engagement over just posting content.

Platform Expertise That Delivers Results

LinkedIn for Professional Services

Our professional services clients consistently see the highest ROI on LinkedIn. We’ve found that thought leadership content, combined with strategic networking, generates three times more qualified leads than traditional advertising.

Client success story: One law firm client saw a 150% increase in consultation bookings within six months of implementing our LinkedIn strategy.

Facebook & Instagram for Local Businesses

For home services and local businesses, Facebook and Instagram remain goldmines. Our location-based targeting and community-focused content approach has helped clients dominate their local markets.

Real results: A home renovation client increased their inquiries from 2-3 per month to 15-20 qualified leads per month using our Facebook community strategy.

Platform Selection Based on Your Business

Not every business needs every platform. Based on our client data, we recommend platforms based on three key factors: where your customers are, your budget, and what your team can sustain over the long term.

What’s Included in Our Management Service

Monthly Strategy & Content Planning

Custom content calendar developed one month in advance
Platform-specific content optimization
Holiday and industry event integration
Competitor analysis and trend monitoring

Content Creation & Curation

Original graphics designed in our signature high-contrast style
Video content for maximum engagement
Industry-relevant blog posts and articles
User-generated content campaigns

Daily Community Management

Response to comments and messages within 2 hours during business hours
Proactive engagement with your target audience
Crisis management protocol (developed after handling several client emergencies)
Weekly engagement reports with insights

Performance Tracking & Optimization

Monthly performance reports using Databox integration
ROI tracking through Google Analytics
Strategy adjustments based on real performance data
Quarterly strategy reviews and recommendations

Investment & Results

Starting at USD 500/month for comprehensive social media management, including strategy, content creation, and daily management.

What our clients typically see:

40-60% increase in qualified leads within 90 days
3x improvement in engagement rates
25% reduction in customer acquisition costs
Stronger brand recognition in their local market

Capacity note: We intentionally limit our client base to 20 accounts to ensure every client receives the attention it deserves. This isn’t a volume play—it’s about delivering measurable results.

Why Choose SocialXpresso

Proven Track Record

Five years of operation with consistent client success across professional services, home services, and health & wellness sectors. Our retention rate speaks for itself—most clients stay with us for years, not months.

Industry Expertise

We stay current through active participation in marketing forums, Discord channels, and industry newsletters. Our team regularly tests new features and strategies on our accounts before recommending them to clients.

Transparent Communication

No black-box reporting. You’ll always know what we’re doing, why we’re doing it, and how it’s performing. Our monthly reports include actionable insights, not just vanity metrics.

Canadian Values, Global Reach

Based in Canada but serving North American markets, we bring a straightforward, no-nonsense approach to social media management. We say what we mean and deliver what we promise.

Ready to Transform Your Social Media Presence?

Book your free strategy session to discover how social media management can drive real growth for your business. We’ll audit your current presence, identify missed opportunities, and demonstrate how our approach can benefit your industry.

During this session, we’ll:

Analyze your current social media performance
Identify your ideal customer’s social media behaviour
Recommend the best platforms for your business goals
Outline a 90-day growth strategy

No obligation. No sales pitch. Just honest insights from someone who’s been doing this successfully for five years.

Book Your Free Strategy Session

Ready to stop treating social media like an afterthought? Let’s develop a strategy that truly drives results for your business.