Social media management

You run the business. We run your social.

Strategy, content, posting, community and reporting, handled by specialists every single month.

Everything your social media needs, in one retainer

Most businesses know they should be on social media. Few have the time to plan it, create for it, post consistently and answer every comment. That's what our social media management retainer is for. We take the whole job off your plate: the thinking, the making, the posting and the conversations.

You get one team, one monthly plan and one clear report. No juggling freelancers, no guessing whether it's working.

Plan: strategy and monthly planning

Every retainer starts with strategy, because random posting feels productive but rarely delivers results. We audit your current presence, research your audience and competitors, and choose the platforms where your customers actually spend their time. It's better to excel on two platforms than to perform poorly on six.

  • Audience, competitor and platform research
  • Content pillars and a brand voice for social
  • Goals and KPIs tied to real business outcomes
  • A content calendar planned one month in advance, including holidays and industry events
  • A social media policy so your team knows how to represent your brand online
  • Quarterly strategy reviews and recommendations

Social media content creation

Our content is more than polished. It's intentional. We follow a simple balance: mostly value-driven content, some industry insight, and a small share of promotion. That balance builds trust and encourages action. Every piece goes through a monthly approval process, so you always know what's going out.

  • Original graphics in your brand style, plus captions written to hook readers in the first line
  • Short-form video: Reels, TikToks and YouTube Shorts
  • Video repurposing and clipping: turning podcasts, webinars and long videos into short clips
  • Photography direction for shoots and user-generated content
  • Social brand kits: reusable templates and guidelines so everything looks consistent

Engage: community management and building

Brands that win on social treat their followers as a community, not an audience. We respond to comments and messages within two hours during business hours, engage proactively with your target audience, and keep conversations on-brand.

  • Daily comment and message management
  • Community building: Facebook Groups and Instagram broadcast channels
  • DM automation: instant replies to common questions and lead capture
  • A clear escalation process for sensitive or negative conversations

Social SEO

More people now search on Instagram, TikTok and YouTube before they ever open Google. We optimize your profiles, captions, keywords and video titles so your content shows up when people search for what you offer.

Campaigns and giveaways

Beyond everyday posting, we plan and run campaigns that create a spike of attention: contests and giveaways (run within each platform's rules), product launches, and seasonal and holiday campaigns. Need inspiration? Our hashtag holiday calendar is where many of our campaign ideas start.

Reddit, done openly

Your customers are asking questions on Reddit right now, and they trust the answers they find there. But Reddit has little patience for brands that arrive with a pitch.

We help you take part the right way, through real, clearly disclosed accounts and answers that are useful whether or not anyone buys.

  • Subreddit research and rules mapping
  • Ongoing participation and conversation monitoring
  • Reddit Ads when you're ready to reach further

Reddit work is scoped separately from your social media retainer. Ask us how it would work for your business.

Google Business Profile management

For local businesses, your Google Business Profile is often the first thing customers see. We keep it accurate and active: setup and optimization, regular posts and photos, Q&A, and up-to-date hours and services. Reviews on your profile are handled through our review management service.

Personal branding for founders and executives

People trust people. For many businesses, especially in professional services and B2B, a founder's LinkedIn presence drives more opportunities than the company page. We optimize founder and executive profiles, ghostwrite posts in their voice, and coordinate personal and company content so they reinforce each other.

  • LinkedIn profile optimization for founders and leaders
  • Ghostwritten posts, approved before publishing
  • Company page management alongside personal profiles
  • Employee advocacy programs that make it easy for your team to share company content

YouTube, social commerce and live coverage

  • YouTube channel management: channel setup, titles, descriptions, thumbnails and playlists
  • Social commerce setup: Instagram Shopping, Facebook Shops and TikTok Shop
  • Event and live coverage: real-time posting from launches, openings and conferences

Measure: reporting and social listening

No opaque reporting. You'll always understand what we're doing, why we're doing it and how it's performing.

  • Monthly performance reports with clear, actionable insights
  • Return on investment tracking through Google Analytics
  • Strategy adjustments based on real performance data
  • Social listening and competitor reports: what people are saying about your brand and your competitors, including on Reddit

Platforms we manage

Instagram, Facebook, TikTok, LinkedIn, YouTube, X and Google Business Profile. We recommend platforms based on where your customers are, your budget and your capacity to keep them active long-term.

Why choose SocialXpresso

Specialists, not generalists

A decade of managing social media for businesses across professional services, home services, health and wellness and more. Our high retention rate speaks for itself: most clients stay with us for years, not months.

Transparent communication

Monthly reports provide real insight, not just numbers, and nothing is published without your approval.

Capacity you can count on

We intentionally limit our client base. It's a commitment to staying small enough to give every client the attention their business deserves.

Want ads too?

Social media management pairs naturally with paid social advertising. Not sure where to start? Begin with a social media audit.

Frequently asked questions

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