The strategy gap
Most small businesses are active on social media but have no strategy. They post because they know they should. They follow trends they see other businesses using. They copy what competitors do. But none of it connects to their actual business goals.
Without a strategy, social media becomes a random activity. You’re busy, but nothing’s moving. Your content doesn’t attract the right customers. Your followers don’t convert. Your time and effort don’t translate into business results.
Strategy changes everything. With a clear plan, social media becomes a predictable channel for reaching, engaging, and converting your ideal customers.
We build strategies tailored to you
Strategy isn’t one-size-fits-all. A strategy that works for an e-commerce brand won’t work for a service business. A B2C strategy won’t work for B2B. Every business is different. Every strategy needs to be custom.
Our strategy and consulting service covers everything:
Business and goal analysis: We dive deep into your business, goals, market, competitors, and ideal customer. We understand what success actually looks like for you.
Audience research and profiling: We identify exactly who your ideal customer is, their demographics, interests, pain points, online habits, and where they hang out. We build detailed audience profiles.
Competitive analysis: We analyze what your competitors are doing on social media. What’s working? What isn’t? What gaps exist? Where’s the opportunity for you to stand out?
Social media audit: We assess your current social media presence. What’s working? What’s not? What’s missing? Where are the opportunities for improvement and growth?
Platform strategy: We determine which platforms make sense for your business and audience. Not every business needs to be everywhere. We identify where your customers actually are.
Content strategy: We develop a content strategy that outlines what to post, when to post, why it matters, and how it serves your business goals. We map content to your customer journey.
Posting and messaging framework: We establish how your brand voice comes through on social. What you say. How you say it. The tone and personality that feels authentic to your business.
Goals and metrics: We define clear, measurable goals for your social media presence, including awareness, engagement, leads, customers, and revenue. We establish metrics and benchmarks so you know what success looks like.
Implementation roadmap – We create a roadmap for execution. What happens first? What comes next? Timeline, priorities, dependencies. A clear path forward.
This is a strategy built on data, research, and a deep understanding of your business.
Real results from real clients
Before: A local coaching business was posting inconsistently on Facebook with no overall direction. They had a few followers but engagement was minimal. They didn’t know if social media was worth their time or how to measure if it was working.
After: We developed a comprehensive social media strategy tailored to their business and ideal client. We identified Instagram as their primary platform, developed a content strategy around client transformation stories and behind-the-scenes insights, and established clear metrics tied to their business goals (leads and coaching clients booked). Within three months of implementing the strategy, they were seeing consistent engagement, regular inquiries from social media, and booked five new coaching clients directly attributed to their social presence. They now understand exactly how social media contributes to their business.
The difference: A clear strategy transforms social media from busy work into a revenue-generating channel.
This could be your story. You have a good business. Strategy is what turns that business into a social media success story.
What small business owners tell us
“We were posting a lot but had no idea if it was actually helping our business. The strategy you created gave us clarity and direction. Now we post with purpose and we’re seeing real results.”
— Local service business owner
“I thought I understood social media. The strategy you developed showed me how much I was missing. Everything makes more sense now, and our results have improved significantly.”
— E-commerce brand owner
How it works
1. Discovery and interviews: We schedule deep-dive conversations with you. We learn your business, goals, challenges, ideal customer, and competitive landscape.
2. Market and audience research: We research your market, your competitors, and your ideal customer. We analyze trends, opportunities, and gaps to help you stand out.
3. Social audit and analysis: We audit your current social media presence. We assess what’s working, what isn’t, and what opportunities exist.
4. Strategy development: We synthesize all our research into a comprehensive strategy. Platform selection, content pillars, posting cadence, voice and messaging, goals and metrics.
5. Implementation planning: We develop a detailed implementation roadmap. What to do first, what to do next, timeline, resources needed, and success metrics.
6. Recommendations and consulting: We present the strategy to you. We walk through the rationale, explain the recommendations, answer questions, and ensure you understand the path forward.
7. Ongoing support: Strategy works best with ongoing guidance. We’re available to answer questions, make adjustments, and provide strategic consultation as you execute.
This is consulting built on partnership.
Strategy vs. execution
Strategy tells you what to do and why. Execution is actually doing it. Both matter. But they’re different things.
Many small businesses skip strategy and jump straight to execution. They start managing social media, creating content, and posting ads. But without a plan, execution is random. You’re busy but not strategic.
The best approach is to start with strategy, then execute. Know precisely what you’re doing and why before you invest time and money. That’s where the real results come from.
Social media isn’t a guessing game
You shouldn’t have to guess whether your social media efforts are working. You shouldn’t have to wonder if you’re reaching the right people or if your content strategy makes sense. You should know.
With a clear strategy grounded in research and data, you know exactly where you’re headed and how you’re measuring progress. You’re making decisions based on insight, not guessing.
Ready to build a strategy that works?
You’re ready to move past guessing. You want clarity on what your business should be doing on social media and why. Let’s work together to build a strategy tailored to your business and goals.
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No pressure, no long-term contracts. Just a conversation about strategy and what’s possible for your business.
Secondary CTA: Curious about our other services? View all services – we also offer Social Media Management, Content Creation, Paid Social Advertising, Influencer Marketing, and Public Relations.