Earn media coverage and build credibility with the audiences that matter. Available on request for our clients.
Social media lets you tell your own story. Earned media is when someone else tells it for you: a journalist writes about your business, a podcast host features you, or a niche publication recognizes you as an expert. That kind of third-party credibility is hard to buy, and it makes everything else you do on social more convincing.
PR and media relations are available on request, usually for clients already working with us on social media management. Your social presence gives journalists and hosts a reason to say yes, and every placement gives your social channels something worth sharing.
Media research and targeting: We map the media landscape in your niche and build a focused list of journalists, podcast hosts, writers and editors whose audiences match your ideal customers. Relevance matters more than reach: a feature in the right niche outlet beats a mention your customers never see.
Pitch writing and outreach: We write tailored pitches that show each journalist or host why your story is worth covering, then follow up thoughtfully. We handle the outreach so you can focus on your business.
Interview and appearance preparation: We refine your talking points, prepare you for tough questions and coach your storytelling, so you walk into every interview confident and on message.
Media kit development: A polished media kit makes it easy for journalists and hosts to say yes: your brand story, credentials, speaking topics, high-resolution photos and everything a producer needs.
Crisis playbook: We help you prepare for the moment a negative post, review or story starts to spread, with clear roles, response templates and escalation steps, so you can respond quickly and calmly.
Coverage tracking and reporting: We track every placement, mention and appearance, and share it across your social channels to extend its reach.
Media relations works best for business owners with genuine expertise who want recognition for it: if you're building a personal brand alongside your business, if clients buy from you partly because they trust your knowledge, or if you want to stand out as a recognized voice in your niche.
Both rely on trust rather than paid placement. Influencer marketing reaches your customers through creators' social followings. Media relations builds your credibility through journalists, publications and podcasts. Many clients benefit from both.