Earn media coverage and build credibility with the audiences that matter. Available on request for our clients.
Social media lets you tell your own story. Earned media is when someone else tells it for you: a journalist writes about your business, a podcast host features you, or a niche publication recognizes you as an expert. That kind of third-party credibility is hard to buy, and it makes everything else you do on social more convincing.
PR and media relations are available on request, usually for clients already working with us on social media management. Your social presence gives journalists and hosts a reason to say yes, and every placement gives your social channels something worth sharing.
Media research and targeting: We map the media landscape in your niche and build a focused list of journalists, podcast hosts, writers and editors whose audiences match your ideal customers. Relevance matters more than reach: a feature in the right niche outlet beats a mention your customers never see.
Pitch writing and outreach: We write tailored pitches that show each journalist or host why your story is worth covering, then follow up thoughtfully. We handle the outreach so you can focus on your business.
Interview and appearance preparation: We refine your talking points, prepare you for tough questions and coach your storytelling, so you walk into every interview confident and on message.
Media kit development: A polished media kit makes it easy for journalists and hosts to say yes: your brand story, credentials, speaking topics, high-resolution photos and everything a producer needs.
Crisis playbook: We help you prepare for the moment a negative post, review or story starts to spread, with clear roles, response templates and escalation steps, so you can respond quickly and calmly.
Coverage tracking and reporting: We track every placement, mention and appearance, and share it across your social channels to extend its reach.
Media relations works best for business owners with genuine expertise who want recognition for it: if you're building a personal brand alongside your business, if clients buy from you partly because they trust your knowledge, or if you want to stand out as a recognized voice in your niche.
Both rely on trust rather than paid placement. Influencer marketing reaches your customers through creators' social followings. Media relations builds your credibility through journalists, publications and podcasts. Many clients benefit from both.
PR and media relations are available on request, usually for clients already working with us on social media management. Your social presence gives journalists and hosts a reason to say yes, and every placement gives your social channels something worth sharing.
We charge a flat monthly management fee, so you always know what you’re paying. The fee depends on your goals and the level of outreach you need. On your discovery call, we’ll talk through what you want to achieve and give you a tailored proposal with transparent pricing and no hidden fees.
No. All of our services are month-to-month with no minimum commitment, and you can cancel with 30 days’ written notice. We’d rather earn your business every month through clear communication and measurable results than lock you into a contract.
Ads get seen. Press gets believed. With earned media, someone else tells your story: a journalist writes about your business, a podcast host features you or a niche publication recognizes your expertise. Influencer marketing reaches your customers through creators’ social followings, while media relations builds your credibility through journalists, publications and podcasts. Many clients benefit from both.
We map the media landscape in your niche and build a focused list of journalists, podcast hosts, writers and editors whose audiences match your ideal customers. Then we write tailored pitches, handle the outreach and follow up thoughtfully. We also prepare you for interviews with talking points, practice questions and storytelling coaching, build or refresh your media kit, and track every placement so we can share it across your social channels.
Business owners with genuine expertise who want recognition for it. It’s a strong fit if you’re building a personal brand alongside your business, if clients buy from you partly because they trust your knowledge or if you want to stand out as a go-to voice in your niche.
No. Journalists, editors and podcast hosts decide what they cover, so no one can honestly promise a placement. What we control is the groundwork: focused media research, tailored pitches, a polished media kit and well-prepared interviews. Relevance matters more than reach, so we aim for the outlets your customers actually read, watch and hear, because a feature in the right niche outlet beats a mention they never see.
It’s your plan for the moment a negative post, review or story starts to spread. We help you prepare clear roles, response templates and escalation steps, so you can respond quickly and calmly instead of scrambling.
We track every placement, mention and appearance, and share them with you. We also post coverage across your social channels to extend its reach. We keep you informed about which outlets we’re approaching, what’s landing and what we’re adjusting.