Social media audit

Stop guessing. Start with an audit.

A one-time, in-depth review of your social media, with a clear action plan you can use right away.

Not sure where to start? Start here.

Maybe you're posting regularly but nothing seems to move. Maybe you've run ads and aren't sure they're working. Or maybe you're thinking about hiring an agency and want to know what you actually need first. A social media audit answers those questions with a clear, honest look at your current presence and a practical plan for what to do next.

It's a one-time project with no ongoing commitment. The action plan is yours to keep, whether you implement it yourself, with your team, or with us.

What we review

Profiles and setup

We check every profile for consistency, completeness and search visibility, including bios, links, categories, contact details and your Google Business Profile.

Content performance

We analyze your recent posts to see which topics, formats and posting times perform best, and which aren't earning their place in your calendar.

Audience and engagement

We look at who your followers actually are, how engaged they are, and whether they match the customers you want to reach.

Competitor benchmarking

We compare your presence with a selection of competitors to show where you're ahead, where you're behind and where there are gaps you can own.

Paid social and tracking

If you run ads, we review your campaign structure, targeting, creative and results, and check that your Meta pixel, Conversions API and analytics are tracking correctly.

Reviews and reputation

We review your ratings, recent reviews and response habits across the platforms your customers use.

What you get

  • A clear written report with findings for each area
  • A prioritized action plan: quick wins first, then longer-term improvements
  • A walkthrough call to explain the findings and answer your questions

How it works

  1. Kickoff: A short conversation about your business, goals and competitors.
  2. Access: You grant view-only access to your accounts and ad data.
  3. Analysis: We review every area above and benchmark against competitors.
  4. Report and action plan: We prepare your findings and prioritized recommendations.
  5. Walkthrough call: We walk you through the results and next steps.

What happens next is up to you

Many businesses use their audit as a roadmap for their own team. Others ask us to put the plan into action through social media management or paid social advertising. Either way, you'll know exactly where you stand.

Frequently asked questions

Who is a social media audit for?

It’s for businesses that aren’t sure where to start or what to fix. Maybe you’re posting regularly but nothing seems to move. Maybe you’ve run ads and can’t tell if they’re working. Or maybe you’re thinking about hiring an agency and want to know what you actually need first. The audit gives you a clear, honest look at your current presence and a practical plan for what to do next.

What does the audit cover?

We review your profiles and setup (including bios, links, categories and your Google Business Profile), your content performance, your audience and engagement, and your ratings and recent reviews. We also compare your presence with a selection of competitors to show where you’re ahead, where you’re behind and where there are gaps you can own. If you run ads, we review your campaign structure, targeting, creative and results, and check that your Meta pixel, Conversions API and analytics are tracking correctly.

What do I get at the end?

A clear written report with findings for each area, an action plan with quick wins first and longer-term improvements after, and a walkthrough call where we explain the findings and answer your questions. The action plan is yours to keep.

How much does a social media audit cost?

An audit is a one-time project with a one-time fee, not a monthly one. On your discovery call, we’ll confirm what’s included and give you clear, transparent pricing with no hidden fees before you commit to anything.

Is there an ongoing commitment?

No. The audit is a one-time project with no ongoing commitment. You don’t need to sign a contract for ongoing services, and the action plan is yours whether you use it or not.

What access do you need to my accounts?

We ask for view-only access to your accounts and ad data, which is enough for us to review everything. We also start with a short conversation about your business, goals and competitors, so we know what matters most to you.

Do I need to run ads for an audit to be worthwhile?

No. The paid social and tracking review only applies if you run ads. Everything else, including your profiles, content, audience, competitors and reviews, applies to every business.

Do I have to hire you after the audit?

No. Many businesses use their audit as a roadmap for their own team. Others ask us to put the plan into action through social media management or paid social advertising. Either way, you’ll know exactly where you stand.

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