Platforms

Get more from every social media platform

How the social networks and their algorithms actually work, and how to get more from each one.

All Platforms Strategy Performance

Stop relaunching your Meta ads. Let them learn.

Stop relaunching your Meta ads. Let them learn.

September 30, 2026

You don't have to choose between loud and calm design this Q4.

You don't have to choose between loud and calm design this Q4.

Marcus Thompson

September 1, 2026

The funnel isn't dead. The flywheel doesn't replace it.

The funnel isn't dead. The flywheel doesn't replace it.

Marcus Thompson

Canva, Adobe Express or Figma: which one your business actually needs.

Canva, Adobe Express or Figma: which one your business actually needs.

ChatGPT ads are live. The ROI isn't proven yet.

ChatGPT ads are live. The ROI isn't proven yet.

Podcast ad budgets are moving from radio to video.

Podcast ad budgets are moving from radio to video.

Boosting a post isn't an ad campaign. Know the difference.

Boosting a post isn't an ad campaign. Know the difference.

What changed on X nine months after Grok took over.

What changed on X nine months after Grok took over.

Organic and paid social aren't rivals. They work better together.

Organic and paid social aren't rivals. They work better together.

Brand activism isn't the risk. Cowardice is.

LinkedIn doesn't favour video. It favours attention.

LinkedIn doesn't favour video. It favours attention.

AI isn't hurting your engagement. Generic content is.

AI isn't hurting your engagement. Generic content is.

Every generation scrolls differently. Your strategy should too.

Every generation scrolls differently. Your strategy should too.

Marcus Thompson

Content pillars give your social media direction.

Content pillars give your social media direction.

Marcus Thompson

Your go-to-market strategy needs social media.

Your go-to-market strategy needs social media.

Marcus Thompson

February 23, 2026

One-way social media is killing your reach.

One-way social media is killing your reach.

February 10, 2026

Dormant followers are quietly killing your reach.

Dormant followers are quietly killing your reach.

January 19, 2026

How to track social media ROI in Google Analytics 4.

How to track social media ROI in Google Analytics 4.

January 15, 2026

The social media trends that will shape 2026.

The social media trends that will shape 2026.

Marcus Thompson

January 6, 2026

How to run Instagram ads that actually convert.

How to run Instagram ads that actually convert.

December 15, 2025

Customers expect answers on X within an hour.

Customers expect answers on X within an hour.

December 11, 2025

Social media needs a business goal. Likes aren't one.

Social media needs a business goal. Likes aren't one.

December 4, 2025

Hashtags aren't dead. They just work differently everywhere.

Hashtags aren't dead. They just work differently everywhere.

November 21, 2025

Nine ways to boost your YouTube engagement.

Nine ways to boost your YouTube engagement.

November 20, 2025

Viral content isn't luck. It's emotion.

Viral content isn't luck. It's emotion.

Sophia Williams

November 17, 2025

The best platforms for social media lead generation.

The best platforms for social media lead generation.

Marcus Thompson

November 10, 2025

Threads ghost posts disappear in 24 hours, and that's the point.

Threads ghost posts disappear in 24 hours, and that's the point.

October 27, 2025

X open-sourced its algorithm. Here's what it rewards.

X open-sourced its algorithm. Here's what it rewards.

October 20, 2025

The complete guide to Facebook marketing for small businesses.

The complete guide to Facebook marketing for small businesses.

October 15, 2025

X advertising has a trust problem.

X advertising has a trust problem.

Marcus Thompson

October 7, 2025

Colour changes how people feel. Use it on purpose.

Colour changes how people feel. Use it on purpose.

Sophia Williams

October 4, 2025

Stop creating more content. Repurpose what you have.

Stop creating more content. Repurpose what you have.

October 3, 2025

TikTok hashtags still matter, just not the way you think.

TikTok hashtags still matter, just not the way you think.

September 9, 2025

The complete guide to advertising on X.

The complete guide to advertising on X.

September 6, 2025

Marketing budgets flatlined in 2025. Social media didn't.

Marketing budgets flatlined in 2025. Social media didn't.

August 30, 2025

Instagram's algorithm now rewards shares over likes.

Instagram's algorithm now rewards shares over likes.

August 30, 2025

Paid social proves ROI. Organic social points the way.

Paid social proves ROI. Organic social points the way.

August 29, 2025

How to build a social media community that lasts.

How to build a social media community that lasts.

How to share Instagram posts to your Story in 30 seconds.

How to share Instagram posts to your Story in 30 seconds.

What changed about selling on Instagram in 2026.

What changed about selling on Instagram in 2026.

The best time to post on Facebook is when your audience is there.

The best time to post on Facebook is when your audience is there.

January 27, 2025

The Facebook ad sizes that actually hold up in 2026.

The Facebook ad sizes that actually hold up in 2026.

January 27, 2025